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How to optimize your marketing budget: Do more with less

Sprout Social

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. A Gartner survey reveals a majority of CMOs find their teams lack the capabilities required to deliver their marketing strategy.

Marketing 131
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A Social Network For Genetics Research: Can It Help Isolate Parkinson’s Genes?

The Realtime Report

The company has already collected more than 125,000 DNA samples from customers, and is now specifically reaching out to those with Parkinson’s, in an effort to find new genes linked to the disease. Participants were asked for a DNA sample, and sent online surveys about their diagnosis, symptoms and lifestyle habits.

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6 Email marketing templates that drive results

Sprout Social

Improving user experiences using customer feedback from surveys. Gather feedback from subscribers via surveys. Sprout Social’s Analytics tools have advanced reports to help you learn what resonates with your audience. 6 sample email blast templates (and why they worked). Nurturing leads to a sale. Timeliness.

Template 131
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Salesforce Social Studio Sunset: Everything You Need to Know

Hootsuite

The platform also doesn’t allow you to customize social media performance reports. When you’re ready to report on your results, you can edit almost every aspect of your reports — pick and choose your metrics, add logos, and customize visuals. Here are a few more of the top features you’ll find in Hootsuite Analytics.

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How to Build a Foolproof Brand Strategy for Ecommerce in 2022

Pixlee

Brands are defined more by their community than by who they say they are. A strong brand has an active community of consumers. To build a loyal community that trusts and advocates for your brand, you need to understand what your target audience cares about and give them a place to share feedback. Technology.

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10 Inspiring Examples of Amazing Brand Communities

Social Media Strategies Summit

Building a brand community isn’t about improving vanity metrics like engagement and follower count. According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. So how has the company managed to build an engaged brand community ? Image source. million members today.

Examples 227
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Active Twitter Users Are Your Most Influential Consumers

Proactive Report

Active Twitter users are three times more likely to impact a brand’s online reputation via Tweets, blog posts, articles and product reviews than the average consumer, according to a new survey by Exact Target. Get samples and coupons. Community – the ability to interact and share. Fun and entertainment. Show support.