Remove Communities Remove Process Remove Sentiment Remove Social Media
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5 Essential Tips for a Killer Reactive Social Media Strategy

Ignite Social Media

In today’s fast-paced digital landscape, social media has become a battleground for brands. Reactive social media strategy, the art of responding quickly and effectively to real-time events and conversations, can make or break a brand’s reputation.

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What social media tasks to automate and what to personalize

Sprout Social

When you think of a social media manager’s job, you probably picture them planning and posting content all day. Social media managers brainstormed those ideas, wrote captions, designed visuals, researched hashtags and scheduled posts for the best engagement. But there’s much more to the job description.

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A marketer’s guide to natural language processing (NLP)

Sprout Social

Natural language processing (NLP) is an artificial intelligence (AI) technique that helps a computer understand and interpret naturally evolved languages (no, Klingon doesn’t count) as opposed to artificial computer languages like Java or Python. What is natural language processing? How does NLP work? NLP is what powers these tools.

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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

Social media intelligence could be the answer. If you’ve been daydreaming of the possibilities that social media intelligence can bring, here’s your guide to what it is and why you need it. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today.

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5 ways social media listening increases customer advocacy

Sprout Social

Social listening plays a vital role in this area. Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. This qualitative social data reveals customer sentiments, preferences and experiences.

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How to Use Social Listening to Retain More Customers

Webbiquity SMM

This post outlines 10 key steps in using social listening to satisfy and retain more customers. How to Use Social Listening to Retain More Customers Social media monitoring is no longer just an add-on element in social media marketing , but a must-have process to monitor the pulse of customer preferences.

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Social media personalization: The opportunity and risks to consider

Sprout Social

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. Evolving your social strategy to meet consumer demands requires you to listen better, scale your customer care efforts and integrate your social and customer data.