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Get Your Social Media Budget Approved with These 22 Tips, White Paper and Podcast

Pam Moore

You know your organization is filled with employees who want to power up your brand and could be loyal brand advocates but you can’t get the support you need to empower them. My training and consulting agency, Marketing Nutz works with organizations of all sizes from startups to Fortune 10 organizations.

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White paper on Social CRM for associations

SocialFish

We’ve just published our latest white paper, Social CRM for Associations: What association executives should know about applying social media to membership management. The white paper deconstructs Social CRM into its basic parts and applies the concept to association management. Community management.

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Your Brand is NOT Your Logo – 5 Reasons You Need a Brand Strategy and Architecture

Pam Moore

When many entrepreneurs, small business owners and even experienced marketers in larger organizations think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos, Pinterest boards and traditional tv or radio advertisements. It's community. Big difference. Value Received.

Brands 167
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How Participation Marketing Elevates Your Social Media Strategy

Convince & Convert

They are doing this to reach new audiences, extend the reach of organic content in social and humanize their brand. While the data paints the perfect picture, activating employee storytellers just because your competitors are doing it isn’t a smart strategy. You must ensure there is brand alignment with your employee content strategy.

Strategy 145
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Why, What and How of an Audience First Marketing Strategy and Segmentation

Pam Moore

Organic reach is dwindling to zero for brands and marketers who don't have a solid marketing strategy that encompasses social, digital, content, and measurement all centered around their target audience. Why an audience first marketing strategy is required. Not Facebook. Not Instagram. Not LinkedIn. Not Twitter. Not YouTube.

Strategy 166
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Influencer Marketing: How to Co-Create Content with Top Industry Influencers

Pam Moore

The same study also found that 86% of marketers use influencer marketing as part of their content strategy. The truth is your prospects, customers, online audience and social network communities are bombarded by information, news and media. Social media and Influencer Marketing Launch Strategies (episode 35). Click To Tweet.

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Why You Need an Integrated Digital Marketing and Social Media Plan

Pam Moore

In addition they must continue to keep communities engaged and ensure they are servicing their customers when, where and how they want to communicate. Failing to plan your integrated social media and digital marketing strategy is planning to fail! Start focusing on the actions and strategies that will bring real results!