Sherrilynne Starkie

JULY 3, 2012

Canada’s national capital is Ottawa and one of the city’s many strengths is the active and passionate social media community that thrives here. It’s a community that continues to grow and learn that’s why it supports the 2nd annual Social Capita l conference taking place later this month.

Social Capital 278

Social Capital Conference Community building Newsletter 278

Sherrilynne Starkie

OCTOBER 15, 2018

When people see the term Paid Media they often think ‘advertising means huge budgets’ This is not necessarily true thanks to pay per click models which put advertising within reach for most organizations. A balanced communications strategy is going to maximize the return on investment. Digital Media Framework Example.

Marketing 199

Marketing Syndication Adwords Social Media 199

Sherrilynne Starkie

NOVEMBER 5, 2018

It’s co authored by Gregg L Witt and Derek E Baird and is a comprehensive guide for any brand or organization trying to reach this demographic. ” (Geoffrey Colon, Senior Marketing Communications Designer, Microsoft, and author of Disruptive Marketing). “Youth culture is always moving, changing and evolving. .

Case Study 170

Case Study Microsoft Authentication Study 170

Sherrilynne Starkie

AUGUST 7, 2018

Organic engagement on Facebook pages has decreased by half over the past year, according to a study conducted by Buffer and BuzzSumo , the online content insights provider. The study looked at 43 million posts from the top 20,000 brands on Facebook to compare organic engagement levels year on year.

Brands 150

Brands Facebook Study Mobile 150

Sherrilynne Starkie

JANUARY 22, 2019

LinkedIn Pages, a refresh of LinkedIn Company Pages, help people engage with companies and organizations, and to connect with the people behind the company. These include new job alerts, an alumni tool, community hashtags and company insights. Photo by Jolanda Flubacher. 2 LinkedIn’s new ways to track companies.

Social Networking 150

Social Networking News Aggregator Journal 150

Sherrilynne Starkie

JULY 19, 2013

Twitter has gone mainstream as people, brands and organizations flock to the social network. The key to realising the true value of Twitter as a communications channel lies in understanding how and why key stakeholders use the social network. Start by taking a good look the Twitter community. Image via CrunchBase.

Twitter 320

Twitter How To Social Networking Activities 320

Sherrilynne Starkie

NOVEMBER 4, 2012

This was when groups first started to come together to self-organize online.”. Hundreds of Facebook groups started cropping up indicating the issue was finding space in local communities. There is some organization, but mostly the activity is far more distributed than orchestrated campaigns. Nash won the riding.

Committee 312

Committee Mashup Policies Wikipedia 312

Sherrilynne Starkie

JANUARY 28, 2019

Last week, the Wall Street Journal , arguably one of the highest profile news organizations in the world, published an article by Facebook CEO Mark Zuckerberg, and not before time! He wants people to connect with friends, family and community. “Take on all the blame and promise to make things right. Be contrite. Be responsible.

Facebook 170

Facebook Wikipedia Reputation Price 170

Sherrilynne Starkie

AUGUST 22, 2018

US-based users can just say “Hey Google, tell me something good” to receive a brief news summary about people who are solving problems for our communities and our world. If it’s adopted, the feature will boost organic reach and engagement levels for brands. Finally, some good news! Facebook removes content from Russia and Iran.

News 150

News LinkedIn Instagram Upcoming 150

Sherrilynne Starkie

FEBRUARY 14, 2019

With this change, page owners can join Facebook’s interest-focused communities and interact with members, rather than doing so from their personal accounts. Called LinkedIn Live, it allows individual professionals and organizations to broadcast real-time video. In the upcoming weeks, Facebook is allowing pages to participate in groups.

Facebook 150

Facebook YouTube iPhone LinkedIn 150

Sherrilynne Starkie

MARCH 14, 2018

It’s important to keep up on what’s happening in online communities and where a brand or issues is being mentioned. It improves organization and provides a broad overview of the whole campaign. Automating monitoring will save hours of search efforts. These are worth the money, if there is the budget.

Consultant 268

Consultant Social Media Content Marketing 268

Sherrilynne Starkie

FEBRUARY 13, 2012

Show host Shel Holtz wondered aloud if the creation of such social media dashboards will become common place among organizations active on the social Internet. Social media podcast For Immediate Release covered the launch this week. Could this the start of a new trend in corporate social dashboards?

Wireless 292

Wireless Klout Module Directory 292

Sherrilynne Starkie

JUNE 22, 2013

Big data matters to you as humans and a community and as a marketer,” Young told the audience of senior marketing strategists. Young concluded, “It’s a culture of shared contact between organizations and their communities. English: CBC Radio personality Nora Young at the Northern Voice 2009 conference in Vancouver, B.C.,

Data 327

Data Foursquare Conference Wikipedia 327

Sherrilynne Starkie

APRIL 20, 2013

Last week, about 50 PR pros crowded into the Black Tomato pub on George Street in the Byward Market at what was IABC Ottawa’s last professional development event of the season to learn about how Melissa helped SPVM avoid a full out riot by harnessing Twitter to communicate in both official languages with protesters on the streets.

Social Media 320

Social Media Hashtag Eventful Journal 320

Sherrilynne Starkie

MARCH 21, 2018

No longer reserved for journalists, media personalities, industry analysts and community leaders, the word influencer is used to describe anyone who has a large and loyal (mostly) online following. PR pros have been building positive relationships with influencers since the dawn of the profession.

Influencer 90

Influencer Automotive Marketing Guidelines 90

Sherrilynne Starkie

JULY 13, 2018

Initiatives include establishing a working group with news organization and experts, providing funding across 20 global markets and expanding the YouTube support team for news publishers. Users have been able to experiment with lens creation tools since last year, now they can unlock their creations to be shared with the community.

News 34

News YouTube Instagram Questions 34

Sherrilynne Starkie

JANUARY 8, 2018

Search Engine Optimization Organic search is the main driver of web traffic and building domain authority will push your site to Google Page One. Community Management. Planning & Project Management Efficient execution and effective campaigns. Project plans, timelines, resources and budgets, activity reports, program evaluation.

Skills 334

Skills Social Media Sysomos Diagrams 334

Sherrilynne Starkie

JANUARY 13, 2020

It’s January, the time of year where we all resolve to get organized and stay that way all year long! An editorial calendar will not only get you organized, it will make you more strategic in your work. An editorial calendar will not only get you organized, it will make you more strategic in your work. Stay organized.

Organization 221

Organization Content Curation Case Study 221

Sherrilynne Starkie

MARCH 28, 2015

The circle emphasizes IABC’s global focus and indicates a sense of community. It accurately reflects the culture of the organization and the profession. I love the flexibility regarding colour and implementation and the circle nicely articulates community and connection. The letters are cut out of the circle.

Brands 150

Brands Conference Exercises Survey 150

Sherrilynne Starkie

APRIL 26, 2015

I use it to communicate with reporters and other news professionals too; it’s often their preferred social network. Managing a community of thousands can be a bit overwhelming but Twitter Lists really help.

Twitter 150

Twitter HootSuite Tweetdeck Aggregator 150

Sherrilynne Starkie

JANUARY 11, 2014

An editorial calendar not only improves the organization of content marketing initiatives overall, it provides the broad overview required for smart strategy. Stay organized. For example, industry issues, trends and practices, products, company news, community news, customer testimonials and case studies. Content.

Content 319

Content Marketing Curation Template 319

Sherrilynne Starkie

FEBRUARY 20, 2018

Social media is great for brand recognition, community engagement and public relations. Community management. Skilled social media consultants can use Google Analytics and similar tools to gauge both the quantity and quality of organic search website traffic. Search marketing is part of the solution. Relationship Management.

Consultant 220

Consultant Social Media Marketing Skills 220