Webbiquity SMM

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase.

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ROI Case Study Bazaarvoice Klout 191

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

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Hitwise Content Blogger Consultant 117

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

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Social Media Strategy Consultant Web 2.0 149

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. What would you do?

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Social Media Strategy Influencer Social CRM 147

Convince & Convert

MARCH 23, 2010

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. If you have complementary resources like an Ebook, email newsletter, events or otherwise, make sure those are easy for first-time visitors to find as well. Consequently, I have two recommendations.

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Social Media Strategy Consultant RSS 119

Social Media Strategery

JANUARY 7, 2010

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 As you might imagine, neither of these conclusions bode well for the long-term health of a virtual community behind the firewall. Do you want cross-team collaboration on a white paper? Government 2.0

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Gov 2.0 Social Media Wiki Collaboration 125

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. Peter Drucker. Image: Pixabay , CC0 1.0

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Metrics How To Discount Analytics 100

Convince & Convert

MAY 27, 2010

Swix Adds Facebook Tracking Speaking of Facebook, our friends at Swix , the incredibly nifty Canadian social media tracking and reporting service, have managed to wade through the ever-shifting tides and add Facebook fan page metrics. Let’s say you have a white paper for download on your site. Comment away!

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Consultant Metrics Social Media Social CRM 122

Mindjumpers

NOVEMBER 10, 2011

Tweet On our blog, we have several times written about how to calculate ROI of your social media campaigns. He is also the co-author of How to Make Money with Social Media. The prime target at this stage is to create a social media presence. Stage 1: Launch.

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ROI Social Media Metrics Survey 244

Keyhole.co

JANUARY 4, 2022

The same logo should be displayed on all your social media accounts and the cover image should have your brand colours, fonts and overall style. Some LinkedIn content ideas are: Blog posts White papers Media coverage Announcing product launches or updates Sharing open positions and welcoming new employees.

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LinkedIn How To Marketing Newsletter 130

Sprout Social

FEBRUARY 14, 2022

How about growing your brand awareness and social media presence? Sales teams can use product sheets and case studies to nurture their leads while the marketing team can use newsletters to reach new customers. You can explore useful social media KPIs to track goals like reach, engagement, conversion and consumer loyalty.

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Content How To Marketing Template 111

Convince & Convert

MAY 19, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Why D.I.S.

Social Media 137

Social Media Strategy Consultant Social CRM 137

Oktopost

JUNE 9, 2020

By sharing company-related content to their personal social media profiles, employees amplify a company’s message. This is exactly why employee advocacy is so powerful: your team is the key to unlocking the true potential of social media marketing. Social Selling. What is Employee Advocacy.

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B2B Survey ROI Metrics 144

Convince & Convert

DECEMBER 7, 2011

Marketface doesn’t blog, create white papers, produce podcasts, or anything we would consider to be modern content marketing. The second stage in kimono-opening is creating thought leadership by participating in communities and content opportunities that you do not control. Lisa is a experienced social media consultant.

Content 135

Content Marketing Consultant Study 135

Writtent Blog

JULY 24, 2013

Use social media, blog commenting, forum participation, events, and other techniques to grow your network and build lasting, valuable relationships. Create content for a specific community. write white papers and research articles and publish them in relevant directories. Grow your network.

Strategy 92

Strategy Crowdsourcing Flickr How To 92

Webbiquity SMM

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”?

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Statistics Social Media B2B Journal 226

Myrland Marketing

SEPTEMBER 21, 2010

Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense PLEASE DON’T TAPE MY MOUTH SHUT by Nancy Myrland on September 21, 2010 Lately I’ve run into a few blogs and Facebook Pages that don’t allow visitors to comment.

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Comments Conversation Social Media Wikipedia 83

Writtent Blog

APRIL 8, 2013

Learning how to write a newsletter is relatively easy. Constantly generating newsletter content ideas is not. That’s why we’ve put together this list of 25 powerful content ideas, plus a few additional resources to help you come up with even more ideas for your newsletter. The same is true for your company newsletter.

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Newsletter Resources Content Press Release 111

Social Media Marketing

MARCH 27, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs.

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Social Media Mobile Nielsen Press Release 164

agora pulse

AUGUST 19, 2020

Here’s a look at what each offers social media managers and digital agencies. The definition of content curation is the process of gathering existing information like blogs, social media posts, or, ebooks written by other people or brands and sharing it with your brand’s followers. Builds an active community .

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Curation Content Curata Flipboard 130

Writtent Blog

MAY 15, 2013

For many companies, it’s no longer enough to blog three times a week and release a white paper once a quarter. 76% of marketers share curated content on social media, the single biggest platform for distributing curated content. Social Sourcing. Your Community Is Key. Unfortunately, probably not.

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Curation Curata Content Mashup 103

Convince & Convert

DECEMBER 30, 2015

We recently tried this technique at CoSchedule, scrutinizing the best times to post on social media. White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs. Content Formats That Help Tell Your Story.

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Diagrams Posterous Eventful Template 60

Convince & Convert

SEPTEMBER 15, 2015

We recently tried this technique at CoSchedule, scrutinizing the best times to post on social media. White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs. Data Visuals. Listicle Summaries.

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Types Content Diagrams Posterous 60

Writtent Blog

FEBRUARY 20, 2014

Today, your typical brand is investing in original articles, social media, blogs, eBooks and more. We’ve expanded beyond your basic blogs, eBooks, and white papers to incorporate some truly groundbreaking concepts: 1. Online Communities. LinkedIn and Google+ Communities. Co-Creation. eLearning Portals.

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Content Marketing Screencast Tumblr 104