Keyhole.co

FEBRUARY 13, 2024

million monthly active users worldwide, Twitter is one of the favorite marketing platforms among brands. In this Twitter social listening guide, you’ll learn to detect your audience’s favorite trends, engagement patterns, and their perception of your brand. But first- Why do you need a Twitter social listening guide?

Twitter 59

Twitter Sentiment Microblogging Hashtag 59

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Now, all you have to do is set up a social listening tool to track the details that matter most to your brand, and the information comes directly to your computer screen. What are social listening tools? First things first, though.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Keyhole.co

FEBRUARY 3, 2023

So you can’t just rely on shallow metrics and decide whether your current Instagram marketing strategies are working in your favor. This blog will reveal the top social media metrics that can help you make data-driven decisions. Track your Instagram account with Keyhole Top must-track Instagram metrics Hold on a bit!

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Metrics Analytics Instagram Hashtag 52

Webbiquity SMM

SEPTEMBER 16, 2013

Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Marketers just want the competitive and multichannel metrics they need to make informed decisions, nothing more. Yet that’s what was argued recently in The 5 most worthless metrics in marketing in iMedia Connection.

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Metrics Marketing Class ROI 195

Unmetric

JULY 9, 2019

Brands use Twitter for a whole bunch of reasons. Twitter analytics tools give you key data points that are helpful in calculating your social ROI. In this article, we’ve rounded up the best analytics tools that offer an array of features to help you increase brand visibility and fine-tune your Twitter strategy.

Analytics 72

Analytics Tools Twitter Hashtag 72

Waxing UnLyrical

FEBRUARY 19, 2016

Seeing as how February, as a month, is all about love, I wanted to focus this month’s #measurePR chat on the folks who give us the most love in our businesses: our community. On whether impressions are a valuable metric for PR in the social age: A2: Impressions are one tool in the arsenal, but not the most important.

Communities 100

Communities Metrics Consultant Discount 100

Keyhole.co

NOVEMBER 7, 2023

The challenge to engage effectively on Twitter goes beyond wit. This is where the value of Twitter hashtag analytics becomes priceless. As we dive into its dynamics, you’ll get to explore how you can leverage hashtag intel to refine your Twitter strategy. However, this analytical approach is not merely about data aggregation.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Sprout Social

JULY 30, 2019

From follower counts to post engagement percentages, the world of social media metrics can be confusing to wade into. On top of that, a new important metric seems to be created on a weekly basis. In this guide, we’ll take you through the most basic metrics that every company should be paying attention to based on your goals.

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Metrics Social Media Analytics Report 108

Sprout Social

MARCH 7, 2024

In this guide, we’ll explore how competitive analysis reports benefit your business, how you can build effective reports, the areas to focus on and competitive reporting tools. Benefits of a competitive analysis report A competitive analysis report serves as a tool for competitor benchmarking. What is a competitive analysis report?

Analysis 93

Analysis Report Examples Tools 93

Webbiquity SMM

APRIL 30, 2020

Are you using efficient Instagram tools to boost your sales? Here’s why you need various tools to support your Instagram marketing efforts, along with guidance to help you determine which tools are likely to work best for you. Eight top Instagram tools to boost marketing. Coronavirus pandemic and economic downturn.

Instagram 159

Instagram Tools Hashtag Authentication 159

Jason Yormark

JULY 22, 2009

While community is a hot buzz word these days, it’s still quite a ways before most businesses truly embrace the idea. Companies like Starbucks , Dell , even my previous employer Microsoft Advertising , all do community incredibly well and it has paid off for all of them many times over.

Communities 190

Communities Tools Strategy Message Boards 190

Buffer Social

OCTOBER 2, 2023

Meta Business Suite has rolled out an improved version of its Stories uploader tool for desktop users. Despite its struggles to retain users, The Verge reports that reads could still catch up to Twitter/X. Twitter removed the feature allowing users to report misleading information. The platform is also testing an edit button.

News 80

News Report Social Media Instagram 80

Waxing UnLyrical

APRIL 24, 2015

At the heart of social PR lies community. So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. Both Hoop.la

Communities 100

Communities Tips Metrics Community building 100

Pam Moore

JUNE 2, 2017

We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. Step 2: Enroll / buy your virtual seat and you will be inside the academy and community within minutes!

Training 167

Training Communities Social Media Real Estate 167

Webbiquity SMM

JUNE 21, 2016

For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. As with Facebook , Twitter, and other popular networks, Google+ has also inspired its own ecosystem of tools. This metric represents the number of persons who are following a user’s posts at Google+.

Google 104

Google Tools Sample Samples 104

Hootsuite

MAY 21, 2020

Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. Social media monitoring helps you track key social metrics like brand awareness and social share of voice. 15 social media monitoring tools. Relevant hashtags. Reputology. ReviewTrackers.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Webbiquity SMM

OCTOBER 17, 2023

Per the report, “Social media and community building (17.8%) overtook blogs (14.7%) as the most popular type of content marketing.” At the time this survey was conducted, Twitter was still a close second, but as even the report authors wonder, can Twitter stay at #2 ? Leave a comment below or reach out on X/Twitter.

Research 257

Research Report Social Media CPM 257

Keyhole.co

DECEMBER 7, 2022

There are several reasons why Twitter is a valuable tool for any marketer. Marketers are always looking for what’s happening in their niche, and Twitter is an easy way to keep tabs on things. In many ways, Twitter is like a digital business card. Twitter has almost 450 million monthly active users.

Analysis 52

Analysis Twitter How To Comparison 52

Sprout Social

NOVEMBER 9, 2021

That said, competition on YouTube is fierce and building a community of dedicated viewers doesn’t happen by accident. Despite popular belief, your YouTube subscribers represent more than just a vanity metric. Regularly engage with your YouTube community. Trying to figure out how to get more subscribers on YouTube?

YouTube 138

YouTube Tips Tools How To 138

Waxing UnLyrical

MARCH 26, 2013

Immediately intrigued, I sought out to find some Instagram measurement tools and, of course, they do exist. Here are four free tools small businesses can use to keep track of their Instagram success: 1. You can even manage contests using this tool! 4 Free Tools to Measure Your Instagram Success is a post from: Waxing UnLyrical.

Instagram 279

Instagram Tools Statistics Small Business 279

Ignite Social Media

JUNE 14, 2023

These tactics often involve incorporating relevant keywords and hashtags, optimizing profile information, engaging with the audience, leveraging user-generated content, and analyzing performance metrics to refine the strategy.

Hashtag 152

Hashtag Social Media Strategy UGC 152

Keyhole.co

MARCH 2, 2023

Platforms like Facebook, Instagram, and Twitter have become so integral part to our daily lives, that they’ve changed the way we meet, communicate, and network. We’ve put together a guide to the industry’s three most important social media marketing tools. Love it or hate it, social media is here to stay.

Social Media 52

Social Media Tools HootSuite Marketing 52

Keyhole.co

NOVEMBER 6, 2022

And this is where social media monitoring tools come into place. Social media monitoring tools allow marketers to do the following: Get quality audience data Take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI Save time, as all your social media analytics are available to you in one platform.

Tools 52

Tools Social Media Sentiment Price 52

SocialFish

MARCH 30, 2011

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book.

Case Study 213

Case Study Library Communities Study 213

Pam Moore

NOVEMBER 21, 2018

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. While I agree that content engagement can be a top priority metric for many brands, I also believe it is not a top priority metric for all brands. Why do advertisers love engagement? Think about it. Our audience varies.

Metrics 60

Metrics Engagement Social Media Training 60

Sprout Social

FEBRUARY 15, 2024

That’s why likes and reactions are important metrics to consider when analyzing your content performance. Social listening tools like Sprout help brands surface the big issues, from customer service hold-ups to product defects and more. Define the metrics How do you know what success looks like?

Engagement 105

Engagement Tips Loyalty Metrics 105

Sprout Social

SEPTEMBER 23, 2021

From initial alerts and warnings to disaster assistance and community responses, Twitter played an invaluable role in keeping the public connected during this time of uncertainty. People from Texas and beyond turned to the platform to share resources, raise funds and rally around the community as they endured the worst of the storm.

Project 111

Project Analysis Hashtag Sentiment 111

Buffer Social

OCTOBER 23, 2023

Use SEO tools like TubeBuddy or VidIQ to optimize these elements to find high-ranking keywords related to your niche. Engage with your audience for community building We all know that engaging with your community on social media is one of the many keys to success. Listen to your community. And Why You Should).

YouTube 113

YouTube Tips Collaboration Trends 113

yMarketingMatters

JUNE 20, 2014

Community Growth & Sustainability. Community Growth & Sustainability. This is the classic social media metric that is SO important, but get’s a lot of question for not being as easy to attribute to quantifiable business growth and direct indicator of sales increase. Here are the top ones: 1. Email Collection.

Small Business 263

Small Business Social Media How To ROI 263

Sprout Social

NOVEMBER 4, 2016

Building up a loyal community is an important aspect of any marketing strategy. On Instagram you have an unique opportunity to create a community that can extend beyond your brick-and-mortar store. The most important part of building an Instagram community is to talk with your community, not at your community.

Communities 97

Communities Instagram Analytics Exercises 97

SocialFish

MARCH 30, 2011

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book.

Case Study 168

Case Study Communities Study Committee 168

Ignite Social Media

JUNE 1, 2022

A 2019 study conducted by EventMB said that nearly 40% of event planners state that social media exposure is a key metric of event success. Influencers are the new internet stars — they have influence, a network of people, community. Use the Right Tools and Channels. A few tools you can keep in mind: Scheduling apps.

Eventful 161

Eventful Social Media Marketing Influencer 161

Convince & Convert

MARCH 4, 2010

Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. But, to ensure you aren’t disheartened in the meantime, select success metrics that are appropriate for your goals.

Metrics 130

Metrics Strategy How To Tourism 130

Pam Moore

JANUARY 28, 2016

Twitter is an amazing platform to not only build community and brand awareness but also to generate leads and increase sales! Yes, smart and social savvy marketers know how to generate sales using Twitter. However, to do this you must understand that Twitter is not designed as a spamming platform.

Conversation 113

Conversation Tips Twitter ROI 113

Techipedia: Tamar Weinberg

AUGUST 2, 2011

I took the opportunity to contact some of my esteemed friends and colleagues who are experts in their field and asked for their advice on their favorite little known social media secret and social media tools, including their own if they had them. Here’s what they told me: Shannon Paul. Jason Falls. The volume gets to be too much.

Tools 277

Tools Tips Marketing Social Media 277

Oktopost

NOVEMBER 22, 2023

Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. X (formally Twitter): B2B marketers leverage X to join conversations with prospects and customers and stay on top of industry news and trends.

B2B 117

B2B Trends Social Media UGC 117

Buffer Social

OCTOBER 23, 2023

Scheduled Chats for Communities A new feature under testing allows scheduling chat events in communities, fostering organized interactions. Twitter/X Blocking Bing Search Twitter/X has blocked Bing from crawling its content, potentially affecting search visibility.

News 71

News Social Media Airlines Collaboration 71