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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

B2B 306
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Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

SMS, really? Experienced marketers will tell you that customers are much more likely to respond to campaigns that engage them on a personal level. Experienced marketers will tell you that customers are much more likely to respond to campaigns that engage them on a personal level. This is a guest post from James Bentham.

SMS 187
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So, What’s the Deal with “Clubhouse”?

Likeable

While new, hot social platforms have a long history of not living up to their initial hype, Clubhouse has nonetheless started to draw the attention of marketers and the media, aided by its tremendous growth and early adoption by celebrities and influencers. By December, it had reached over 600K users while still being invite-only. .

SMS 130
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5 Ways To Grow Your Customer Relationships Through Social Selling

Convince & Convert

While sales professionals have traditionally applied social selling, it can apply to anyone using relationships and relational marketing in their career. While it seems obvious, it bears repeating: Social Selling is not Social Media Marketing. . Organic social media marketing supports the big picture and aims of an organization.

Skills 194
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The Newest Black Friday + Cyber Monday Ideas for Your Social Media Marketing

Buffer Social

Do you have your social media marketing ready? We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. Inspiring examples of Black Friday / Cyber Monday marketing. You can definitely go the SMS route.

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45 of the Best Social Media Analytics Tools

agora pulse

How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? Discover how to create effective reports and find the best social analytics tool for your brand. That’s why you have to decide on your social media marketing goals before you can zero in on the right metrics.

Analytics 179
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Top 6 Rules of Digital Marketing: Learn from Matomy and Other Masters

Idaconcpts

It’s easy, in our web-dependent world, to think that—especially if we’ve been doing this awhile—we know all there is to know about digital marketing. Without further ado, here are today’s top 6 rules of digital marketing. Content Marketing. It used to be called “Guest Blogging” but now we call it “Content Marketing.”

Marketing 151