Bill Hartzer

MAY 9, 2024

Deloitte’s report highlights the nuanced differences between content creators and traditional influencers. While influencers are known for their broad appeal, content creators excel in forging deeper, more genuine connections with specific communities.

Engagement 78

Engagement Brands Loyalty Influencer 78

The Realtime Report

JANUARY 29, 2019

Become a Fearless Online Community Leader. Online communities are powerhouses of collaboration that demand fearless leaders to succeed. The best social managers build constituencies with purpose and a strategy for growth. The best social managers build constituencies with purpose and a strategy for growth. Leadership.

Communities 126

Communities Wikipedia Collaboration Discount 126

Sprout Social

FEBRUARY 26, 2024

Welcome back to the Post Performance Report (PPR), a series where we compile and analyze social media posts and campaigns inspiring us, and breakdown what makes them so genius. Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue.

Report 61

Report Atlassian Brands Sentiment 61

Hootsuite

DECEMBER 12, 2023

Source: Jason Hawkins on LinkedIn Advocate for your business All your regular marketing still has its place, but committing to thought leadership content — meaning, you posting your insights on social media as an executive — can add quite a boost to your company’s strategy. But you should at least have an outline of a strategy.

Social Media 112

Social Media Strategy HootSuite Sentiment 112

Pixlee

JANUARY 28, 2021

But building that loyalty is increasingly difficult in modern times. Traditional top-down marketing strategies and sales pitches will fall flat with modern audiences. . Given that, what can brands do to boost that loyalty? Engage Your Broader Community. Apart from that, you should regularly engage with your community.

Loyalty 52

Loyalty Privacy UGC Communities 52

Oktopost

NOVEMBER 22, 2023

And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI. 94% of marketers believe that influencer marketing is an effective strategy for B2B businesses. However, social media is also the fastest-evolving channel.

B2B 117

B2B Trends Social Media UGC 117

Sprout Social

APRIL 15, 2020

As brands planned their strategies, they could not have predicted the way COVID-19 has quickly swept up global markets and conversations. In the wake of the crisis, some brands and social marketers find themselves pivoting away from the social strategies they worked so hard to plan. However, not all is lost nor does it have to be.

Strategy 141

Strategy Metrics Hubspot Retail 141

Waxing UnLyrical

JULY 11, 2016

Tomorrow #measurePR takes a look at smart reporting with three stellar guests: Founder and CEO of IrisPR, Aly Saxe ; CEO of Geben Communication, Heather Whaling ; and digital PR Strategist and Author of “SMART News,” Sally Falkow. Why Content Strategy Needs Digital PR. Geeky Data Increases Customers and Loyalty.

Report 100

Report Banking Metrics Loyalty 100

Keyhole.co

MARCH 26, 2024

LEGO sales rose to USD 4 billion last year, whereas its competitors reported declining sales. Unsurprisingly, the same innovation and universality are also core to LEGO’s marketing strategy. Let’s see how LEGO’s social media strategy builds on its prominence in pop culture. Instagram: 10.3

Construction 52

Construction Social Media Strategy Collaboration 52

Webbiquity SMM

MAY 9, 2023

Among other functions, these tools collect data from different social accounts and create custom reports that you can export and share with colleagues and stakeholders. Since different strategies work differently for distinct audiences, it’s essential to understand your target audience and their key concerns.

Social Media 273

Social Media Tips Marketing HootSuite 273

Sprout Social

OCTOBER 25, 2022

Jokes aside, your brand awareness strategy will set the tone for a person’s entire experience with your brand. As your brand awareness strategy matures, you’ll soon find that the most effective awareness drivers don’t come from your official brand channels: they come from your fans. Source: Marketoonist. Brand surveys.

Strategy 125

Strategy Brands Hubspot Survey 125

Convince & Convert

APRIL 12, 2024

This includes the importance of social media for discovery, reputation management, community building, and brand awareness and engagement. What do you want to achieve overall on social media for the brand and what values and mission will help the social team stand out and stay top of mind both internally and to your community?

ROI 138

ROI Team Social Media Metrics 138

Sprout Social

FEBRUARY 1, 2024

Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy. Here’s how.

Social Media 101

Social Media Sentiment Loyalty Microsoft 101

Oktopost

MARCH 26, 2024

Through direct engagement, your brand can quickly answer queries, tailor communications, and create personalized experiences that genuinely resonate with your audience. In parallel, when your customers feel heard, their satisfaction and loyalty increase, only fueling business growth. What’s in it for you?

B2B 62

B2B LinkedIn Authentication Loyalty 62

Sprout Social

FEBRUARY 12, 2024

Plus, the three critical components of an effective influencer marketing strategy you need to know. 3 elements to a successful influencer marketing strategy An influencer marketing campaign uses individuals with a strong social following to promote a brand. This also means establishing consistent messaging across all platforms.

Influencer 98

Influencer Marketing Collaboration ROI 98

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is a brand experience strategy? What is brand experience?

Brands 105

Brands Sentiment How To Analysis 105

Sprout Social

DECEMBER 6, 2023

It’s not just a trend—it’s a proven strategy. We’ll explore need-to-know benefits, draw inspiration from real-world examples, and provide tips to shape your strategy. However, influencer marketing is not only viable for B2B brands; it can play a crucial role in B2B social media strategies. What is B2B influencer marketing?

B2B 110

B2B Influencer Brands Marketing 110

Webbiquity SMM

JANUARY 23, 2024

Image credit: Mohammad Metri on Unsplash Effective customer retention methods can enhance loyalty and generate better word-of-mouth advocacy, ultimately boosting profits. Customer-centric strategies. But when customer preferences change daily, how do you ensure your retention strategies drive desired results?

Sentiment 142

Sentiment How To Analysis Trends 142

Sprout Social

FEBRUARY 15, 2024

In this article, we’ll explore audience engagement benefits and strategies. Why is audience engagement important for your content strategy? It’s not possible to have a successful digital marketing strategy or social media strategy without it. What is audience engagement? This further builds their connection to your brand.

Engagement 97

Engagement Tips Loyalty Metrics 97

Sprout Social

JANUARY 9, 2024

Evolving your social strategy to meet consumer demands requires you to listen better, scale your customer care efforts and integrate your social and customer data. To create an exceptional customer experience, invest in your team’s social media personalization strategy. And not just respond. They want to feel like your first priority.

Social Media 116

Social Media Sentiment Data Team 116

Pixlee

DECEMBER 13, 2021

Whether you’re a new startup or a seasoned company, this post will walk you through how you can build a wildly successful brand strategy for your ecommerce brand in 2022. Brands are defined more by their community than by who they say they are. A strong brand has an active community of consumers. Technology.

Strategy 52

Strategy UGC Brands Apparel 52

Sprout Social

MARCH 20, 2023

According to the Sprout Social Content Benchmarks report , 52% of marketers cite changing content formats as a challenge when planning and scheduling posts. In this article, we’ll give you several tips for a successful short-form video strategy, featuring expertise from beauty giant Glossier. The good news?

Buy 109

Buy Video How To Template 109

Sprout Social

MARCH 19, 2024

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. This capability enables you to adjust your strategies proactively and remain competitive.

Sentiment 103

Sentiment Banking Patterns Hotels 103

Sprout Social

MAY 28, 2020

Managing your community and monitoring social for all campaign mentions and engagement opportunities. Reporting on your campaign’s performance to your boss, client or other marketers. Plan tags and tracking now to report more effectively later. Plan tags and tracking now to report more effectively later.

Campaign 80

Campaign Report Social Media How To 80

Ignite Social Media

FEBRUARY 9, 2022

As brands build out their TikTok strategies , it’s important to highlight a few notable organizations who understand their audience and are creatively evolving with the emerging platform. One of the best ways to cultivate authentic brand loyalty is to spotlight community member’s brand love. Glossier Embraces UGC & BTS.

Brands 120

Brands UGC Authentication Comparison 120

Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. They’re reporting using features like shopping tags and the Shop tab. Within those billions of users, Instagram fosters niche communities. Shared common interests bring these smaller communities together. If so, you’re in luck.

Instagram 117

Instagram HootSuite UGC Influencer 117

agora pulse

DECEMBER 1, 2020

Social media strategy. When you provide social media strategy, you can work with clients on positioning their brands effectively, building audiences on the right platforms, and aligning their social media marketing with their business goals. Community management. Offer content creation from your social media marketing agency.

Social Media 136

Social Media How To Social Media Management Marketing 136

Hootsuite

JANUARY 4, 2023

Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Unlike traditional advertising, social media marketing allows for two-way communication between individuals and brands. There’s also potential for building a sense of community, which creates brand loyalty.

Social Media 77

Social Media HootSuite Marketing Social Networking 77

Convince & Convert

MAY 9, 2024

Magellan AI’s quarterly benchmark report found that podcast ad spending in 2024 so far has increased 39% year-over-year. By delivering valuable content in a conversational format, brands can forge genuine connections with listeners, building trust and loyalty over time. Niche targeting.

Brands 138

Brands Apple Cost Advertising 138

Buffer Social

JUNE 18, 2018

. “We love coffee, but we love community and people more.” It’s at the heart of their social media strategy too. We spoke to co-founder Nicholas Pidek and marketing associate, Justin Ozanich, about how social media has helped them grow their community and business. You know, we were serving coffee one day a week.

Communities 95

Communities Company Social Media Case Study 95

Ignite Social Media

JULY 13, 2021

Restaurant Industry: Your brand needs to be able to assist customers who were not happy with their experience to retain loyalty and avoid damaging user generated content to go unanswered, thereby damaging your online reputation management. An extra challenge here is protecting a consumer’s very private information.

Social Media 210

Social Media Brands Startup Loyalty 210

agora pulse

AUGUST 12, 2020

From introducing brands to new customers to selling products and growing loyal communities, Pinterest is designed to help companies of all kinds grow. Testing out new Pinterest strategies can help brands get ahead. Rather than committing to an organic or promoted approach, develop a strategy that uses both. Know your Pin specs.

Report 105

Report How To Analytics Social Media Management 105

Mindjumpers

NOVEMBER 5, 2012

However, I think most social media managers have to admit that they, at some point, have regarded a boost in likes gained through a competition as an indicator of brand loyalty or success. Superfans drive brand loyalty and engagement. For marketers to build a community and reach the Superfans, quality content is imperative.

Facebook 275

Facebook How To Loyalty Social Media Management 275

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. A Gartner survey reveals a majority of CMOs find their teams lack the capabilities required to deliver their marketing strategy. This will give you an idea of what your marketing budget should be.

Marketing 123

Marketing How To Sample Samples 123

Sprout Social

JUNE 17, 2021

At least two in five consumers report that they engage with a brand or company by “liking” its posts or following it on social media. Additionally, consumers treat social media as a feedback loop where they can report issues with products, leave a review or privately message a company. I love when brands engage with you on social.

Statistics 145

Statistics Social Media Marketing Survey 145

Sprout Social

NOVEMBER 14, 2019

From being an accessible resource to providing ongoing support and creating delightful customer experiences, you can build customer loyalty and increase sales with the right social strategy. Sprout Social makes it easy to manage and analyze your social customer care strategy. Team Report to track your team’s posting behaviors.

Strategy 59

Strategy Report Publishing Team 59

Sprout Social

AUGUST 26, 2020

This is where social—or, more specifically, social data—comes in, as esports marketers look to deepen their understanding of their target audiences and what drives fans loyalty. In this article, we’ll discuss the role social plays in the esports ecosystem and why social data is the key to success for your esports marketing strategy.

Data 80

Data Strategy Marketing Sports 80