Convince & Convert

JULY 20, 2010

Sure, digital magic tricks still influence results and always will, but they can no longer do so alone, and the only sure-fire way to win is to supply great content to meet demand. When I say relevant content, I’m referring to content that meets consumers’ demand for it in messaging and form. Joining the LinkedIn group now.

Social Media 141

Social Media Strategy Consultant Blogger 141

Webbiquity SMM

MAY 10, 2011

Invite visitors to hear your experts speak or meet you live. Social media is a great way to make more in-real-life contacts. Highlight your company’s community involvement. An IT services firm donated the time of several of its developers to local non-profit groups for a weekend. Speaking at an event?

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

AUGUST 24, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: It’s Time for Real-Time Why Social Supports Email in the Interactive Marketing Hub I Get By With a Little Help From My Friends [link] Paige Holden Hey Jay! You’ve got my vote!

Social CRM 111

Social CRM Consultant MySpace Social Media 111

Convince & Convert

FEBRUARY 24, 2010

Power, Risk & Accountability Today, I gave a presentation to LEAD San Diego, a group of Southern California business leaders. Speed kills in this environment, and you can’t succumb to endless committee meetings, planning and spreadsheets, when you can win or lose customers every minute of every day. How can I help you?

Compete 116

Compete Conference Organization Social CRM 116

Convince & Convert

AUGUST 19, 2010

Un #CaseStudy de una empresa de aventuras [link] [link] Elena RoBe Artículo interesante: El malentendido de las redes sociales [link] [link] robertwheatley And therein lies the great lesson: being helpful and human. Allowing for and creating communities. " Meet the Three Amigos: Email, Blogging, Social Sharing: [link] [link] C.

Social Media 142

Social Media Strategy Tourism Social CRM 142

Convince & Convert

FEBRUARY 10, 2010

Integrating Email and Social Media with Flowtown – [link] #contentmarketing [link] Jennifer Windrum Thank you, thank you, thank you. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. RT @tweetmeme [link] [link] Lee Johnson ???

Social Media 128

Social Media Marketing Social CRM Consultant 128

Convince & Convert

AUGUST 11, 2010

.&# But, I’m excited by the possibilities, eager to get our kids set up in what I think will be a terrific situation, fired up about our new home, and eager to get integrated into the Indiana social media community. We're just up the road in Indy and I look forward to meeting you once your family is settled.

Social Media 116

Social Media Strategy Travel Team 116

Convince & Convert

FEBRUARY 5, 2010

Option 2: Dig the pattern more, and OK with your orange aura, but that little white cutout between your fingers where your hands meet your face… methinks that needs some orange too. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Disqus 109

Disqus Social CRM Patterns Consultant 109

Convince & Convert

APRIL 20, 2010

That group used 3,126 different search terms to get here. The most popular search phrase – “ social media strategy &# brought 837 visits, and 2,654 search terms were used by just one visitor during the month. link] [link] SEM Does Your Blog Have a Long Tail? link] [link] SEM Does Your Blog Have a Long Tail?

Hitwise 117

Hitwise Content Blogger Consultant 117

Convince & Convert

JUNE 2, 2010

As my “friends&# become more numerous and less hand picked, does the judgement and input of that group provide a meaningful advantage over the judgement and input of everyone? I do agree that eventually Facebook will have to apply sub-groups of Friends for any meaningful insight. Jay Baer): [link] [Facebook meets ChatRoulette?]

Social Media 134

Social Media Strategy Curation Privacy 134

Convince & Convert

MAY 25, 2010

Go forth to meet the shadowy future, without fear, and with a manly nike dunk cheap heart. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Wisely improve the present, it is nike dunk low thine. How can I help you?

Marketing 124

Marketing Social CRM Conference Social Media 124

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. You have to create content, be part of many communities, and proceed incrementally. Many successful social media programs take months (or even more than a year) to really germinate.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

JUNE 22, 2010

link] La cultura corporativa es clave en el éxito de una campaña #SMM [link] Community Managers RT @tcreativo: ¿Crees o no crees en #SocialMedia? link] La cultura corporativa es clave en el éxito de una campaña #SMM [link] Community Managers RT @tcreativo: ¿Crees o no crees en #SocialMedia? That they're all stupid?

Social Media 132

Social Media B2B Company Consultant 132

Convince & Convert

MARCH 23, 2010

Include a photo of yourself on every page, and if it’s a group written blog, include photos of each author. Using your analogy of a party, eventually you would meet someone (a stranger or probably someone you barely knew). And many of us in the social media space are guilty of that particular sin. Thanks for the help.

Social Media 120

Social Media Strategy Consultant RSS 120

Convince & Convert

APRIL 13, 2010

At one particular event, after several unsuccessful attempts at getting anyone to meet with me, I stopped at the bar for a drink. I told him, “No matter what I do, I never get anyone to meet with me or want to buy from me&#. I recognized a fellow who I'd bumped into before at other events. How can I help you?

Social Media 112

Social Media Strategy Influencer Education 112

Convince & Convert

APRIL 12, 2012

Eric’s Social Media Stat of the Week: 27% of People Try to Resolve Their Issues Another Way Before Calling Customer Service Lines. The social media stat of the week comes from… I guess it’s a management consultancy or a research group called the CFI Group. I have yet to meet a vendor who does that.

Hotels 118

Hotels Instagram Authentication Social Media 118

Convince & Convert

JULY 28, 2010

This is the strategy of creating a Social FAQ. Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Understanding customers behavior and providing services accordingly will be able to meet their needs so closely. When you find a pattern, create content to address it.

Social Media 150

Social Media Strategy Consultant B2B 150

Convince & Convert

JUNE 11, 2010

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). Go forth to meet the shadowy future, without fear, and with a manly nike dunk cheap heart. Wisely improve the present, it is nike dunk low thine.

Upcoming 125

Upcoming Project News Social Media 125

Convince & Convert

AUGUST 31, 2010

The u30pro chat that I moderate with Lauren Fernandez have amazing discussions every week as far as I’ve gathered from the community. I’ve seen some linkedin groups with great discussions. Beyond that, when I think of social media, I don’t just think of the tools like twitter, linkedin and facebook.

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

APRIL 22, 2010

During the session, an audience question got me fired up (no surprise, as the Social Fresh attendees were a very smart, engaged group). Brand Communities Take your best customers – the 1% that really give a damn about you – and activate them. Social CRM The new telephone. Whatchew Talking Bout?

Social Media 129

Social Media Social CRM Loyalty Web 2.0 129

Convince & Convert

FEBRUARY 25, 2010

Marketing), ThinkGeek is “all about serving our community. Our social media activities live in our customer retention sphere, not customer acquisition – because the minute it’s in customer acquisition, it changes the nature of the conversation.” By doing the research, you meet the needs of both the client and customer.

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

MARCH 9, 2010

Somebody’s “strange&# social network is someone else’s potentially thriving customer community. Sure, the StachePassions social network (for mustache aficionados, natch) is a little unusual on the surface. But, if you think it through, many companies could succeed by participating in this community.

Social Media 135

Social Media Strategy YouTube LinkedIn 135

Convince & Convert

MAY 20, 2010

However, my preference is for the baby naming approach – selecting key performance indicators (KPI) before a single Tweet is sent, blog post is written, or Linkedin group is christened. This is because social media success is inherently slow , not fast. Bring a copy of Twilight to the meeting if you want.

Metrics 117

Metrics Social Media eBook Social CRM 117

Convince & Convert

JULY 13, 2010

Every single person in a public relations firm should: 1) understand the impact of social media and 2) be able to activate that marketing potential for their clients. Honestly, as an employer, the idea that there can only be a select group of firm experts makes my blood boil. It’s a big world out there.) Just get started.

Social Media 140

Social Media Strategy Consultant SEO 140

Convince & Convert

MARCH 18, 2010

2nd page of this paper as proof: [link] [link] Weintraub Adv RT @jaybaer: Getting Serious About Social Media [link] [link] themaria I like it. Do you have systems in place that allow you to plug in all these new customer touchpoints and communications into enterprise-wide systems? I like your FB group as a newsletter analogy.

Social Media 119

Social Media Strategy Consultant Publishing 119

Convince & Convert

SEPTEMBER 1, 2010

No results at the next staff meeting = it didn’t work. A realistic campaign/project goals, aligned with the organization’s overriding mission and objectives (my hot button) MUST be a part of the package when selling social media efforts. How can I help you?

Social Media 121

Social Media Consultant Social CRM eBook 121

Convince & Convert

FEBRUARY 9, 2010

And in most cases, we’re willing converts, with Facebook’s ease-of-use and Twitter’s immediacy replacing letter writing and meeting up for lunch. When comparing the group of 25-35 year olds in 2008 to 2010 – the % change is only 16% – not 25%. As a result, we have both more and fewer friends than ever.

Social Media 119

Social Media Strategy Survey Social CRM 119

Convince & Convert

APRIL 8, 2010

Instead of having pieces of paper or needing a meeting room with a projector, how would it fit into a one on one meeting with your client and a PowerPoint? Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. How can I help you?

iPad 137

iPad Content iPhone Wireless 137

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. Twitter success requires an understanding of the unique rhythms and cadences of the community, and a give first, get later mentality that is a bit counterintuitive at first.

Social Media 125

Social Media Strategy Foursquare Social CRM 125

Convince & Convert

JUNE 8, 2010

link] [link] Flint Group Are You Ready for the Opportunity Economy? Go forth to meet the shadowy future, without fear, and with a manly nike dunk cheap heart. link] zline media group RT @BrittHaaland: RT @jaybaer: Are You Ready for the Opportunity Economy? [link] [link] Raquel@SilverSquare RT @jaybaer: Do you hear that?

Social Media 129

Social Media Foursquare Consultant Airlines 129

Convince & Convert

AUGUST 3, 2010

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. If your community is there, then you should be too, and the question is really rhetorical, isn’t it?

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. If your community is there, then you should be too, and the question is really rhetorical, isn’t it?

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

AUGUST 4, 2010

" (via @jaybaer @JKalbarczyk) [link] Terence RT @JKalbarczyk: Love @jaybaer's new post: [link] "it’s not like social media created negativity, it just puts a magnifyin … Cory Williamson That thread was incredible. I would love to meet Amy in real life and see what kind of person she is. How can I help you?

Social Media 132

Social Media Strategy Comments Course 132

Convince & Convert

JUNE 30, 2010

The head of their social media program took a week off and invited all the local Twitter people to sit with him at a coffee shop, and really get to know them, then he posted about it on Twitter. link] katie Pollman RT @delwilliams: RT @TechZader: RT @jaybaer: 59% of us check email first thing when we wake up. And thanks for the graphic.

Social Media 129

Social Media Strategy Automotive SEO 129

Convince & Convert

SEPTEMBER 20, 2010

Inevitably, when corporate America seeks a PR agency to support their communications effort, the Request for Proposals (RFP) asks for critical capabilities that can help a company sift through the myriad of options available and narrow them down to the few that make sense for their specific needs. How can I help you?

Social Media 116

Social Media Strategy RFP Social CRM 116

Convince & Convert

SEPTEMBER 2, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Do You Have the Guts to Expect Social Media Failure Online Community With Purpose and a Plan Why D.I.S. We are what we want to be, at least in the social media realm. I like smart people.

Social Media 155

Social Media Strategy Consultant Social CRM 155

Convince & Convert

JULY 9, 2010

It doesn’t get much more real than inviting a group of people in to watch you get ready. Cheers, Sheldon, community manager for Sysomos [link] Marina Maher Comm. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. How can I help you?

Influencer 123

Influencer Ustream Authentication Social CRM 123