Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Communities 205

Communities Postrank Organization Tourism 205

Sprout Social

AUGUST 3, 2023

From content creation to community management, the responsibilities of social teams have expanded significantly. Social media used to be a way to communicate directly with your community and the algorithm barely had any influence over your feeds. And as a result, so has the role of social media managers.

Social Media 90

Social Media Content Airlines Authentication 90

Sprout Social

JULY 5, 2022

It’s home to hundreds of millions of videos, the latest emerging trends, diehard communities and ample revenue opportunities. Your brand can (and should) leverage YouTube to grow your community, maximize your SEO value and help reach your larger business goals. Webinar presentation. Webinar presentation. Meet the team.

YouTube 130

YouTube Video Authentication Education 130

Ignite Social Media

MAY 31, 2016

If you missed our webinar last week on the 7 surprising differences between millennial men and women and their social media usage, we’re here to give you a debrief. To check out the full webinar click here. Read on to determine if your social media marketing strategy should shift to reach these two varying audiences.

Yammer 60

Yammer Buy Social Networking Report 60

Pam Moore

JULY 13, 2020

Though many marketers think the answer is to create mounds and mounds of content and publish it everywhere for everyone to MAYBE see, this is also not the answer. This is one of the key success factors to content that converts to more attention, trust, traffic, engagement, community members, raving fans, leads and sales! Winning! :).

eBook 141

eBook Content Findability Template 141

Sprout Social

SEPTEMBER 14, 2023

PajamaOutfit #PajamaStyle #PajamaFashion ♬ original sound – aerie Makeup brand Glossier also turned to UGC to build their “Dew it Yourself” series based on content their community was already organically posting about. You can easily create a community space where you have an existing audience—like creating a Facebook Group.

Strategy 123

Strategy Brands Content UGC 123

Small Business Mavericks

APRIL 19, 2011

Or find websites within your niche that publish articles. Where are they publishing? What are they publishing? About Us What’s a Maverick? Even niche-related blogs. Articles are still good marketing tools. But distribution channels change, and the methods that article marketers use should change right along with them.

Hubpages 156

Hubpages Marketing Case Study Press Release 156

Small Business Mavericks

APRIL 30, 2011

That is, I believe that writing articles and publishing off of your website with links back to your website is a good way to promote yourself online. About Us What’s a Maverick? » Kudos To HubPages Anyone who has read my blog for very long knows that I am a strong advocate of article marketing. But I guess not.

Hubpages 156

Hubpages Small Business Case Study Press Release 156

Keyhole.co

FEBRUARY 3, 2024

You can also leverage Keyhole to schedule and publish your posts , give you insights on social media trends, and provide historical data about campaign and profile performance. It uses LinkedIn as the host for a webinar series focused on what’s driving SMBs to hire independent contractors globally. Posting this webinar on LinkedIn (vs.

Social Media 59

Social Media How To Metrics Sentiment 59

Hootsuite

APRIL 1, 2020

two options – Zoom webinar and YouTube Live. Of course, make sure your content is age-appropriate and adheres to YouTube’s Community Guidelines. Adobe Creative Cloud’s Sketch Party is a product demo, how-to, and webinar rolled into one live video. Make a trailer to build anticipation. Ask viewers to subscribe.

YouTube 145

YouTube Engagement How To Class 145

Small Business Mavericks

APRIL 17, 2011

These include forums, blogs, community websites where industry news can be published, wikis, etc. About Us What’s a Maverick? It means this: That you set up Web properties beyond your own business website that give other people a platform as well. The Internet is a huge place. You can leave a response , or trackback from your own site.

Company 142

Company Wiki Case Study Press Release 142

Later

FEBRUARY 14, 2020

According to Instagram branded content is “a creator or publisher’s content that features or is influenced by a business partner for an exchange of value (for example, where the business partner has paid the creator or publisher).”. Content creators/publishers must have an “authentic, established presence.”.

Instagram 60

Instagram Tools Brands Content 60

Small Business Mavericks

APRIL 29, 2011

Rewrite it so that it isn’t duplicate content and distribute it to a few publishers around the Web to see if someone wants it. About Us What’s a Maverick? Sometimes you can turn a popular blog post into an article. There are many ways to revamp and repurpose old content. You can follow any responses to this entry through the RSS 2.0

Content 156

Content Hubpages Case Study Press Release 156

Small Business Mavericks

APRIL 7, 2011

Perhaps EzineArticles is saying it won’t publish articles that exceed a certain percentage of keyword density because it wants to control spam in its directory. About Us What’s a Maverick? I understand all the other guidelines and agree with them. But this guideline sends a signal that keyword density is important.

Small Business 156

Small Business Directory Guidelines Case Study 156

Later

JULY 17, 2020

Instagram’s latest sticker release is a new way to engage with your community, have meaningful conversations in direct messages, share important information, and gather feedback. . With the new Instagram DM Me sticker, you can encourage your community to send you a direct message and have a meaningful (and private) conversation.

Instagram 78

Instagram Communities Conversation Tips 78

Small Business Mavericks

FEBRUARY 23, 2011

It means you update your website on a periodic basis, you engage with customers through social media, you write articles and publish them online. About Us What’s a Maverick? Proactive online reputation management is staying active. In effect, you always have something going on. You can follow any responses to this entry through the RSS 2.0

Reputation 156

Reputation Case Study Press Release Small Business 156

Sprout Social

NOVEMBER 17, 2021

YouTube Live is an excellent alternative for hosting events like workshops, webinars and product launches virtually at a fraction of the cost. Interacting with your audience in real-time: Livestreaming lets you engage with the online community in real-time. To immediately premiere a video, go to Save/Publish ? Click on Create ?

YouTube 131

YouTube Privacy Mobile Video 131

Proactive Report

JUNE 7, 2014

A community of loyal and engaged fans is considered to be a valuable asset. Any PR person who has pitched the media knows that if you send them crappy content it won’t get published. It seems as though Facebook has businesses between a rock and a hard place: their audience is on Facebook and wants to interact with brands there.

Facebook 104

Facebook Skills Training Feed 104

Pam Moore

JULY 13, 2020

Though many marketers think the answer is to create mounds and mounds of content and publish it everywhere for everyone to MAYBE see, this is also not the answer. This is one of the key success factors to content that converts to more attention, trust, traffic, engagement, community members, raving fans, leads and sales! Winning! :).

eBook 78

eBook Content Findability Template 78

Small Business Mavericks

APRIL 21, 2011

Press releases – Write and publish a press release online every time your company does something remarkable. About Us What’s a Maverick? Social networking – Pick two or three social networks and be active on those networks about an hour every day. Fifteen minutes at each social network will do wonders for your business.

Small Business 161

Small Business Press Release Social Bookmarking How To 161

Small Business Mavericks

MARCH 3, 2011

Here’s a unique concept in publishing. I’m assuming this novelist got a good response in Croatia because his novel is now going to be published in print. But what if it had been published in English on Facebook? But the Internet offers novelists and publishers a new tool for marketing and publishing.

Case Study 79

Case Study Press Release Marketing Small Business 79

Small Business Mavericks

FEBRUARY 26, 2011

I really like this paragraph from Wired Magazine’s article on the topic: While it’s too early to tell how effective the change will be, the mere fact that it’s still too early to tell means the change isn’t nearly radical enough to represent a real reset of the economics of publishing on the net. About Us What’s a Maverick?

Google 150

Google Content Case Study Press Release 150

Sprout Social

OCTOBER 6, 2022

Don’t simply publish your content and then wait with bated breath for it to be picked up. Think about how you plan to market and publicize the platform(s) you initially published the video on. One way to do this is by sharing your published video on other platforms. Add captions. Promote your video. Join the conversation.

Video 128

Video Social Media How To Trends 128

Small Business Mavericks

FEBRUARY 16, 2011

Anyone who has used Twitter knows that it can lead to some additional traffic if you publish a click-generating tweet. About Us What’s a Maverick? But what is even more interesting is the power of a retweet or a third party tweet as it relates to SEO and traffic. You can follow any responses to this entry through the RSS 2.0

Case Study 79

Case Study Press Release Small Business SEO 79

Waxing UnLyrical

SEPTEMBER 7, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Want Social Media Evangelizers? Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers.

Social Media 146

Social Media Postrank Tourism Blogroll 146

Small Business Mavericks

FEBRUARY 5, 2011

All too often businesses work hard to get their website operationally right, then publish their site live to the Internet and wonder why they don’t have any visitors at all to start with. About Us What’s a Maverick? The Internet differs from the offline world in one very important area – there is no traffic passing by.

Marketing 114

Marketing Small Business Case Study SEO 114

Sprout Social

JANUARY 6, 2021

People may know about Peloton ’s stationary bike and workout classes but what people may be surprised and delighted to find out is that it also has a tight-knit member community. No matter what the story is, the value of being a Peloton customer and member of their community is clear and compelling from start to the finish.

Video 131

Video Social Media Wireless Marketing 131

Almost Savvy

FEBRUARY 9, 2010

You will be able to connect with Twitter, but only to pull in content, not to publish tweets (at least, not yet). TechCrunch has also published a pos t on why Buzz may gain traction in ways Wave has not yet been able to achieve. As of now, it will integrate will services including Flickr, Picasa, YouTube, and Google Reader.

Platform 125

Platform Google Picasa Lijit 125

Waxing UnLyrical

AUGUST 27, 2010

It simply means the primary objectives of most social business efforts are centered on concepts like community-building, engagement, listening, and participating in conversations. But that doesn’t mean the social business effort was not successful, or did not create significant value for the brand or organization. These fine folk did: Jan.

ROI 169

ROI Postrank Tourism Blogroll 169

Small Business Mavericks

FEBRUARY 8, 2011

Now, it’s a content publisher. And content publishers are the ones who are making money online. About Us What’s a Maverick? If AOL can brand itself as a premium content provider, then AOLs reputation will extend far beyond its own imagination, or the imaginations of its executives. Remember when AOL was just an ISP?

Press Release 79

Press Release Case Study Small Business Adwords 79

Hootsuite

JANUARY 4, 2023

Unlike traditional advertising, social media marketing allows for two-way communication between individuals and brands. There’s also potential for building a sense of community, which creates brand loyalty. Content scheduling and publishing. Community management. Create community and brand loyalty.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Almost Savvy

MARCH 31, 2010

If it works for you, your friends and audience to publish your check-ins to multiple sites, I hope you won’t take it personally if I’m not around to keep tabs on where you’re having lunch today. The website you reference is but one of many reasons I don’t publish every detail of my whereabouts online.

Foursquare 278

Foursquare Badge LinkedIn Twitter 278

Small Business Mavericks

FEBRUARY 14, 2011

The New York Times published a story on Saturday about huge retailer J.C. – The New York Times published a story on Saturday about huge retailer J.C. About Us What’s a Maverick? Facebook Changes Page Layout Features » Is SearchDex A Scapegoat? Penney getting caught buying links.

Small Business 79

Small Business Case Study Retail Press Release 79

Almost Savvy

OCTOBER 20, 2009

Have you taken the time to be a consumer of content first before being a publisher? This meshes with #1 on my list of 11 Ways to Thrive on Twitter. With a strategy in place, execution is more focused and more likely to succeed. Is there a downside to taking such an approach? If you enjoyed this post, make sure you subscribe to my RSS feed !

Social Media 165

Social Media Lijit LinkedIn Reputation 165

Jon Loomer

OCTOBER 30, 2015

Whether it be for managing Facebook ads, CRM, podcasting, webinars or my website, people are curious about the software behind this business. If I want to tell someone to go read a post (like on a podcast or webinar), that’s close to impossible. Zapier : I often promote workshops and webinars with an opt-in. I use Zapier!

Tools 114

Tools Facebook Marketing Tweetdeck 114

Almost Savvy

AUGUST 3, 2009

Don’t send, update, share, tweet or publish. Don’t send, update, share, tweet or publish." I marveled at how they were able to stay atop those five-inch stiletto heels, despite the obvious challenges in pay. If the answer isn’t a resounding Yes!, Online content can be easily found and shared.

Reputation 191

Reputation How To LinkedIn Lijit 191

Sprout Social

SEPTEMBER 20, 2018

Customer service and community management. With over half of consumers already reaching out to brands on social, managing customers and communities is a key part of your organic presence. This feature allows you to maximize your ad spend for engagement, publishing when and only when you see fit. Targeting a specific demographic.

Organization 97

Organization Social Media Strategy How To 97