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Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

They may like to also talk with the people who work for the brand, use the brand's products or services or are simply part of the community surrounding the brand. They have an audience, fan base, community and customers who enjoy communicating on platforms such as Facebook, Snapchat, Twitter, LinkedIn or Instagram with and about the brand.

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How Seventh & Oak Cultivated a Dedicated Community

Later

Annabel shares the inspiration behind the brand, why she’s passionate about sustainability, and how she’s built an engaged digital community — all during a global pandemic. I created Seventh & Oak to fill a void in the eco-friendly candle community and make a positive impact on the planet, one scent at a time.”.

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How STIL Grew an Instagram Community of Over 30K Followers

Later

Marissa shares the inspiration behind the brand, why consistency matters, and how her team has grown an Instagram community of over 30K followers. . Fast forward six years, and Marissa has built a successful business that’s been featured in publications like Fast Company and US Magazine, and has an engaged digital community. .

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IFundWomen's Guide to Cultivating an Inclusive and Engaged Digital Community

Buffer Social

Their strength is in their community. They’ve identified a powerful marketing channel to help these women bring their visions to life: digital community. Read on for a behind-the-scenes look at how IFundWomen integrates their marketing and community building to foster inclusive digital spaces. It’s a great tactic!

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Best-in-Class Tactics for Social Media Engagement

Ignite Social Media

When it comes to your organic content strategy (paid media as well) engaging your existing community is likely your core focus. This is also a lot of fun for community managers, another win-win! It creates engagement from the community and opportunities for reactive responses, too. There are so many things you can do with them.

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A digital media framework for smart marketing communications

Sherrilynne Starkie

Before 2005 this would have included customer magazines, flyers or newsletters. No matter the communications challenge–marketing, advocacy, community relations, employee engagement–the best solutions have pieces from all four quarters of the digital media landscape. Owned Media is self-published content.

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How to Stay Relevant in an Algorithmic Instagram Feed

Convince & Convert

To demonstrate this, let’s take a look at some of the culture-based communities I’ve identified using Affinio , the marketing intelligence platform. Below are overviews of three very different, culture-based communities on Instagram. There is nothing dull about this community’s content. Marketers need to up their game now.

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