Sherrilynne Starkie

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F8: Facebook says the future is private

Sherrilynne Starkie

This week, more than 5,000 developers, creators and entrepreneurs from around the world came together for F8 , Facebook’s annual conference about the future of technology. Facebook announced a new redesign that puts groups first in its attempt to rebuild communities on the platform. Lots of change at Facebook.

Wikipedia 170
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Top Five: Facebook ads are getting smarter

Sherrilynne Starkie

Top five social media news stories for marcoms professionals this week feature new innovations for businesses from Facebook, LinkedIn Live video and new features from YouTube and Whats App. Facebook Merges Instagram Direct with Page Inbox, Allows Page Access to Groups. Live video was a game changer for Facebook.

Facebook 150
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Why brands need to rethink Facebook

Sherrilynne Starkie

Organic engagement on Facebook pages has decreased by half over the past year, according to a study conducted by Buffer and BuzzSumo , the online content insights provider. The study looked at 43 million posts from the top 20,000 brands on Facebook to compare organic engagement levels year on year. Rethinking Facebook Marketing.

Brands 150
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Eighty-three per cent of Canadians are on Facebook and almost 77 per cent use it daily. But, my challenge to you is to put that paradigm aside and think about the four main groups media types. A balanced communications strategy is going to maximize the return on investment. How Canadians use Social Media.

Marketing 367
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Facebook’s little secret…

Sherrilynne Starkie

It’s based on how I helped one company start its journey into social media by creating a Facebook secret group. The idea was to restrict this skittish company’s FB presence to the secret group as proof of concept so the management team could get used to the idea of social media.

Groups 337
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Eighty-three per cent of Canadians are on Facebook and almost 77 per cent use it daily. But, my challenge to you is to put that paradigm aside and think about the four main groups media types. A balanced communications strategy is going to maximize the return on investment. How Canadians use Social Media.

Marketing 195
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Can Ottawa’s NBL franchise recover from a branding disaster?

Sherrilynne Starkie

“We didn’t want to fall into the trap of having a great name and then focus group it to death to the point where you go, ‘Ah, it doesn’t work, let’s go with something safe.’ ”. Twitter and Facebook immediately exploded with accusations of racism because of the tomahawk’s place in Native American culture. PLEASE LIKE MY FACEBOOK PAGE.

Sports 281