Sherrilynne Starkie

OCTOBER 15, 2018

Eighty-four per cent of Canadians are on Facebook and almost 80 per cent use it daily. No matter the communications challenge–marketing, advocacy, community relations, employee engagement–the best solutions have pieces from all four quarters of the digital media landscape. We also recommended Google AdWords.

Marketing 199

Marketing Syndication Adwords Social Media 199

Sherrilynne Starkie

AUGUST 27, 2018

I tend to shortlist candidates who possess a degree from a ‘good’ university, including communications, journalism, or business graduates (although I’ve seen some degrees in English and linguistics, too). The more desirable candidates will also have a PR or marketing diploma, or a certificate from a community college.

Industry 170

Industry Social Media Training HootSuite 170

Sherrilynne Starkie

JUNE 22, 2013

Big data matters to you as humans and a community and as a marketer,” Young told the audience of senior marketing strategists. In short order, we’ve adopted these tools, and there is a lot new ones coming out such as Google Glass and the Apple smart watch, Pebble, said Young. Facebook’s little secret. Related articles.

Data 327

Data Foursquare Conference Wikipedia 327

Sherrilynne Starkie

MAY 11, 2013

In addition, approximately half of boomers and a quarter of over 65s use social networking sites, mostly Facebook but some use Twitter too. Nine out of ten zoomers use Google or other search engines and almost 70 per cent actually make purchases online. But, communicating with zoomers can be complex. Content marketing is king.

Travel 295

Travel Mobile Newsletter Project 295

Sherrilynne Starkie

SEPTEMBER 17, 2012

Bloggers’ online communities respect them and trust them, so no brand worth its salt would ever expect a blogger to tell a lie. Include also any relevant social media statistics: i.e. number of Facebook friends, Twitter followers, Google PageRank , number of blog subscribers etc. Be honest, but be respectful.

Blogger 367

Blogger Brands Tips Influencer 367

Sherrilynne Starkie

JULY 13, 2018

Must-know social media news including YouTube's Fake News fight, AR in Facebook ads, Snapchat's Lens Explorer, Quora and Earned Media, Instagram's Questions Sticker. Google-owned YouTube is dedicating $25 million to improve online videos in news , and is launching new product features to improve its news experience. Follow List.

News 34

News YouTube Instagram Questions 34

Sherrilynne Starkie

JULY 4, 2018

Top 5 must know social media news including Twitter automation, Facebook transparency, Instagram soundtracks, Google Analytics videos, and Snapchat's tennis lens. Facebook increases transparency for Ads and Pages. Facebook has introduced two new features to give users more information about Facebook marketers.

Analytics 170

Analytics Instagram Analysis Library 170

Sherrilynne Starkie

MARCH 8, 2014

Do you post a Facebook update or pin a photo and wait to see if someone likes it or repins it. The key is to sift through the data to find connections, relationships and community hierarchies. Where do you fit into those online discussions and communities that are key to your success? Pinterest leads Facebook in retail.

Analytics 294

Analytics Content Marketing Wikipedia 294

Sherrilynne Starkie

JANUARY 8, 2018

Facebook users spend 3x more time watching live video than traditional video. Podcast Production Google Home and Amazon Alexa are driving the on-demand audio content trend. Analytics The tools that support analysis Google analytics, QuickSprout, KissMetrics, Brandwatch, Moz, Cision, Trackur, Sysomos, Simply Measured, more.

Skills 334

Skills Social Media Sysomos Diagrams 334

Sherrilynne Starkie

MAY 4, 2012

This is my most-answered Facebook question ever posed with 57 people taking the time to register a vote. Next comes the much-maligned Google+ with 14 people willing to leave it in the dust. Perhaps surprising, Facebook! Google+ too is understandable. The fact that Facebook users named it so often is a bit of a shock.

Social Networking 334

Social Networking Exercises LinkedIn ROI 334

Sherrilynne Starkie

FEBRUARY 1, 2014

Because, according to Google, up to 90 per cent of all media consumption is now screen based and continuing to use a format designed for paper and ink just doesn’t make sense. PLEASE LIKE MY FACEBOOK PAGE. These new missives will be kept to two or three paragraphs of short, succinct text highlighting key messages, facts and resources.

Press Release 295

Press Release Wikipedia Skills Blogger 295

Sherrilynne Starkie

SEPTEMBER 12, 2018

Google John Naisbitt and you’ll find more than 1,300 web pages, most of the referencing his 1982 seminal work Megatrends. The move away from national economies towards a global one forcing the adjustment to a world of interdependent communities. A handful of companies, such as Facebook and Google, dominate global markets.

Hotels 342

Hotels Communities Industry Social Media 342