Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. Angela Connor Author, “18 Rules of Community Engagement&# [link] jaybaer I agree Angela. I'd like to see PRSA take an even more aggressive role in educating the public about PR.

Questions 160

Questions Social Media Consultant Education 160

Convince & Convert

JUNE 11, 2010

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow As I wrote on Brass Tack Thinking, I have the chills. is my vote.

Upcoming 124

Upcoming Project News Social Media 124

Convince & Convert

JUNE 22, 2010

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. If anything, social media is MORE important for B2B companies than it is for B2C companies.

Social Media 130

Social Media B2B Company Consultant 130

Convince & Convert

JUNE 7, 2010

The details of his somewhat haphazard education at Harvard, and his kismet kissed co-founding of LinkExchange (ultimately sold to Microsoft for $265 million) are downright fascinating. Donate just $33, and get a copy of the book, and an entry into a trip to NYC. See you there.

Social Media 119

Social Media Strategy Review Consultant 119

SocMed Sean

DECEMBER 9, 2011

” 3) ROI – There’s a lot of concern with business executives as to whether there is any Return on Investment in social media. Help them understand that there are ways they can listen to their community, leverage feedback, and improve their business. Social can do both.

Social Media 255

Social Media Social CRM Creative Commons Sentiment 255

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. You have to create content, be part of many communities, and proceed incrementally. Many successful social media programs take months (or even more than a year) to really germinate.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

MARCH 3, 2010

Consumers are using social media (especially Twitter) as a 1-800 line, and agencies should be helping their clients answer the social telephone by setting up listening posts and protocols, and trying marketing to customer service in real-time. The game is going to change in a big way very soon.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

SEPTEMBER 20, 2010

I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction. Private brand communities vs. Facebook. Big List: 13 B2B Social Media Prediction Blog Posts For 2010 =-. Podcasts vs. YouTube.

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

MAY 26, 2010

You are definitely an old fogie – educate yourself [link] [link] Kate Brodock 14 Things I Think I Think About Social Media (convince and convert) [link] [link] BTCustomerstreet #my Awesome 14 Things I Think I Think About Social Media – [link] #BTCustomerstreet [link] jaybaer It will. That's all. Just compliments.

Social Media 134

Social Media Consultant Video Strategy 134

Convince & Convert

MARCH 22, 2010

I believe this will be the most comprehensive, useful collection of Webinars (education in your jammies rules) ever compiled about social media.

Price 108

Price Social CRM Social Media Consultant 108

Convince & Convert

SEPTEMBER 21, 2010

[link] [link] Augure.com WORTH A READ: Develop a social media strategy in 7 steps [link] [link] Riitta Lumme-Tuomala RT @jaybaer: Develop a Social Media Strategy in 7 Steps [link] Interesting and educating. link] Riitta Lumme-Tuomala RT @jaybaer: Develop a Social Media Strategy in 7 Steps [link] Interesting and educating.

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

JULY 8, 2010

In fact, it’s quite telling that every single social network still requires members to sign-up with an email address. One might even argue that social media isn’t email’s Van Helsing, but rather it’s Bella or Sookie. The reasons that social networks require email addresses are numerous: 1. Why is this? Why is this?

RSS 128

RSS Research B2B Consultant 128

Convince & Convert

AUGUST 31, 2010

The u30pro chat that I moderate with Lauren Fernandez have amazing discussions every week as far as I’ve gathered from the community. Beyond that, when I think of social media, I don’t just think of the tools like twitter, linkedin and facebook. Both of these communities have a great deal of interaction and conversation.

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

APRIL 22, 2010

If you’re considering “social media&# as a way to build loyalty among your existing customers, moving them from a relationship rooted in transactions to a symbiotic relationship anchored in advocacy, there are dual alternatives: 4. Social CRM The new telephone. Whatchew Talking Bout?

Social Media 128

Social Media Social CRM Loyalty Web 2.0 128

Convince & Convert

MAY 19, 2010

After all, you could make me money, save me time, protect me and educate me with this article. If we like it we want to pass it around to our network so that they can interact with it. This means your content should be capable of easily sharing through the major social networking sites as well as any niche sites your market is using.

Social Media 137

Social Media Strategy Consultant Social CRM 137

Convince & Convert

SEPTEMBER 1, 2010

I do realize that failure in social is a little scary because it is so damn public. But that doesn’t make it any less educational, or required. But it’s not very likely. link] jaybaer Thank you Andy. link] jaybaer Ouch. Just reading that brings the memories flooding back.

Social Media 120

Social Media Consultant Social CRM eBook 120

Convince & Convert

SEPTEMBER 15, 2010

If we want prospects to read about us and our products, we need to offer true value in a piece that either educates or entertains. It was before the birth of social media and was heavy print, tv and billboards. It had the residents buzzing, created a “have to live there&# by those outside the community.

Social Media 165

Social Media Strategy Social CRM Consultant 165

Convince & Convert

APRIL 8, 2010

Befor… [link] [link] Alyssa G I agree with your perspective on the iPad being the ultimate content consumption tool – and for that reason, I think it will be a great device for education, particularly for college students. I find Kindle to be easier and better as a book device. I should have written a textbook long ago!

iPad 136

iPad Content iPhone Wireless 136

Convince & Convert

JULY 13, 2010

Why not try spending time commenting in your targets’ community blogs? That’s the essence of a good social media strategy , anyway. Find teachers, identify valuable communities, volunteer time to non-profit organizations who need your energy. reading about social media and trying different communities.

Social Media 138

Social Media Strategy Consultant SEO 138

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. Twitter success requires an understanding of the unique rhythms and cadences of the community, and a give first, get later mentality that is a bit counterintuitive at first.

Social Media 124

Social Media Strategy Foursquare Social CRM 124

Convince & Convert

FEBRUARY 9, 2010

Read more at [link] kilgannonsays@wordpress.com @kilgannonsays [link] Jacqueline Teo STUDY: The Social Impact of Friendships and Lies — [link] chuckfranks First I don't trust the survey. Less that 5K participants, all college educated, high income, and getting news from 3 media sources a day.

Social Media 119

Social Media Strategy Survey Social CRM 119

Convince & Convert

AUGUST 4, 2010

Listening to online rants and raves has not only helped me to better educate consumers looking for help, but it has also given me countless ideas for blog posts and thought leadership pieces. 2) Kara is right, social media is still relatively new. Yes, I would say, online ranters are critical to my marketing strategy!

Social Media 130

Social Media Strategy Comments Course 130

Convince & Convert

SEPTEMBER 20, 2010

For small businesses, I think the benefits come in great chunks (with little benefit other than education in between). For small businesses, I think the benefits come in great chunks (with little benefit other than education in between). You certainly covered some great reasons to that point.

Social CRM 145

Social CRM Twitter B2B CoTweet 145

Techipedia: Tamar Weinberg

JUNE 23, 2010

Because of its original simple use (communication!) and its restricted access, people had no need to use any other names on the Mark Zuckerberg-created social network. It’s how social networks are intended to be used. Community Pages are the most annoying thing Facebook has given us , but I see their point.

Facebook 268

Facebook SEO Policies Groups 268

Convince & Convert

MARCH 2, 2010

Today, however, creating truly meaningful success metrics often requires a custom statistical hodge-podge that tries to tie together data points from across the social spectrum. Try to figure out what your Facebook fan page’s impact is on your number of Twitter followers, for example.

CoTweet 116

CoTweet CoTweet Analysis Consultant 116

Convince & Convert

SEPTEMBER 2, 2010

I am incredibly fortunate to have readers and supporters that expose my work to a wider audience than most social media consultants enjoy. Your faith creates for me an opportunity to educate more and more marketers and the companies for which they work. Why do you love social media? That’s why I love social media.

Social Media 153

Social Media Strategy Consultant Social CRM 153

Convince & Convert

SEPTEMBER 21, 2010

The feeling of community, and “we’re all in this together&# is slipping away. SXSW needs a much better vetting process if it’s going to retain even a modicum of educational value. Bigger Isn’t Necessarily Better If registration climbs again, SXSW organizers will have a real dilemma.

Social Media 126

Social Media Strategy Conference Eventful 126

Convince & Convert

JUNE 16, 2010

Example: An educational supply company that discovered customers using their lite diffraction “rainbow glasses&# (grade school science teachers) also used them as wedding party favors (when the lights went out, glasses go on and psychedelic experiences begin w/ the DJ’s light systems).

Social Media 119

Social Media Strategy Mobile Consultant 119