20 Ways to Generate ROI from a Corporate Blog
Webbiquity SMM
MAY 10, 2011
Promote white papers / eBooks / reports for lead generation. Generate webinar registrations. Again, you can “advertise upcoming webinars in your sidebar. Also, as with white papers, write up a short summary of the webinar in a preview post linked to the signup form. What should they promote? Here are 20 ideas.
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