Convince & Convert

JULY 20, 2010

It’s Time to Put Content Strategy First, Shiny Objects Second Until recently, interactive marketing tactics and techniques, bells and whistles, and new online tools often outshone smart, targeted messaging. Pre-Strategy, Defining Content Demand So how do you figure out what content consumers want? Easy – you listen!

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Social Media Strategy Consultant Blogger 139

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. If you have all of your passwords and such handy, the process should take about 5 minutes.

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Social Media Strategy Statistics Metrics 117

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Can those results be tied back directly to sales, and therefore ROI? It’s about having a strategy for making your company or organization more like a person and less like a machine. That’s not a “wave the magic wand&# scenario.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Techipedia: Tamar Weinberg

JULY 21, 2009

If you have many customers, it is a cost you should be willing to invest in for what I believe is to be a positive ROI. Lewis July 20, 2010 at 1:29 pm Customer Service is often the last thing considered in any strategy when it should be the first. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

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Social Media Strategy Marketing Vimeo 153

Convince & Convert

SEPTEMBER 21, 2010

This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Developing a Social Media Strategy in 7 Steps View more presentations from Jason Baer. That would be two strategies, not one. How Does Your Audience Use Social Media?

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Social Media Strategy Consultant Conference 167

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

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Social Media Strategy Social CRM Company 117

Convince & Convert

SEPTEMBER 14, 2010

But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. Everybody loves to stir the pot, but coming up with a programmatic solution or strategy is much harder. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

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Social Media Social CRM Strategy Consultant 123

Convince & Convert

FEBRUARY 15, 2010

Unify Your Team The first step is for companies to devise a coordinated strategy that uses email and social communication synergistically. link] [link] Alecia Dantico RT @jaybaer: Social Media and Email – What's Your Integration Strategy? Dare I say the “digital glue?&# Thanks dude. Great stuff… always.

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Social Media Strategy Social CRM Newsletter 114

Convince & Convert

JULY 6, 2010

There are a few straightforward social media strategies that companies should implement to highlight their commitment to corporate social responsibility (CSR) to help build their social media shield and gain supporters. Online consumers are savvy and being open and communicative is vital to reputation management. Don’t be Shy.

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CSR Social Media Strategy Consultant 137

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store? Im Jay Baer.

Social Media 113

Social Media Strategy Apple iPhone 113

Convince & Convert

MAY 13, 2010

blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. social media is not to blame. Man: …… your awesome.

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Social Media Strategy Social CRM Consultant 151

Social Media Network Marketing

AUGUST 14, 2010

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Typically in business terminology called Return On Investments or ROI. Online advertising is no exception, as social networks and social media have altered online marketing strategy. Unported License. Social Media Ne.

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Social Media How To ROI Reputation 93

Convince & Convert

AUGUST 19, 2010

Allowing for and creating communities. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

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Social Media Strategy Tourism Social CRM 140

Jason Yormark

AUGUST 30, 2009

Socialnomics will not necessarily teach you how to use tools, convey strategy, or equip you with resources to act on. I recommend The Social Media Bible or The New Community Rules: Marketing On The Social Web if you are looking for a resource like that. Thanks for stopping by, and sharing. You've got another interested reader.

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Review Case Study Postrank Study 209

Convince & Convert

JUNE 24, 2010

Your social media strategy should do this too. is Crucial to your Content Marketing Strategy 6 Lessons Learned From the Demise of MySpace Driving Sales with Relevancy and Utility [link] Innovate AZ 3 Ways Infomercials Can Inspire Your Social Media: I know, I know. That’s just a brochure in 140 characters. What do you say?

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Social Media Strategy Social CRM MySpace 121

Convince & Convert

SEPTEMBER 20, 2010

But those differences are at the tactics layer, not the strategy layer. Creating and calibrating a social media strategy for any company should follow the same process. Private brand communities vs. Facebook. Are there differences between B2B and B2C in social media? Linkedin Groups vs. Twitter. Podcasts vs. YouTube.

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Social Media B2B Strategy Consultant 147

Convince & Convert

JUNE 3, 2010

DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow Really, Jay? DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow Jay – I disagree here. How can you not know how to care? It's been 40+ days and they are still doing and saying dumb stuff. Is anyone advising them?

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Social Media Strategy Consultant Social CRM 156

Josh S Peters

NOVEMBER 30, 2009

The end result is financial so ROI is very relevant here and a good metric to judge your effectiveness. Empower your community to talk to about you and have them build the social proof of your business’s value. For Twitter you might need to use Co-Tweet or segment your Twitter strategy and have separate accounts for each.

Campaign 113

Campaign Social Media Brands Marketing 113

Josh S Peters

NOVEMBER 23, 2009

Join these conversations and add value to the communities. As you continue to build up your reputation and build up your network in these different communities you will figure out how to get your blog in front of them. If you're planning to stop at the purchase, that's a shallow strategy in a very deep pool.

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Campaign Social Media Radian6 Disqus 105

Convince & Convert

MARCH 10, 2010

link] Vishal Joshi RT @SMBConsultant: Staggering Social Media Insights »The Best of Twitter 20 eBook »Very Generous @jaybaer »[link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

Social Media 116

Social Media eBook Strategy Social CRM 116

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. If you are interested we formalised this approach as an overarching digital marketing strategy when we set up our agency in the UK.

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Social Media Strategy CoTweet CoTweet 121

Convince & Convert

JULY 28, 2010

This is the strategy of creating a Social FAQ. utilize whether they have an existing social media strategy or not. utilize whether they have an existing social media strategy or not. These front lines warriors are the people most in touch with the concerns and questions of your customers and prospects. Jay, I'm impressed!

Social Media 148

Social Media Strategy Consultant B2B 148

Techipedia: Tamar Weinberg

DECEMBER 2, 2008

What functionalities do you think WordPress, vBulletin, and other common platforms need to be able to better develop communities? Beyond the core of people who want to demonstrate their expertise in a niche by blogging, will blogging continue to grow, or will community-oriented sites become more popular? Again, super post!

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Social Media Class Forums Microblogging 189

Convince & Convert

JUNE 7, 2010

Also, the official Web site at www.deliveringhappinessbook.com will be morphing soon to an online community where readers and others can share their stories and work together to create and spread happiness in the workplace and beyond. link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

Social Media 119

Social Media Strategy Review Consultant 119

Convince & Convert

JULY 5, 2010

Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy! Thomas for five days.

Community building 116

Community building Social CRM Consultant Posterous 116

Social Media Network Marketing

AUGUST 27, 2010

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Friday, August 27, 2010 Social Media Needs A Driver Many a times we commence the Social Media planning and strategy with a bang! ' This excitement continues till suddenly someone wants to know the ROI. Unported License.

Social Media 66

Social Media Reputation Widget Disqus 66

Convince & Convert

AUGUST 11, 2010

But, I’m excited by the possibilities, eager to get our kids set up in what I think will be a terrific situation, fired up about our new home, and eager to get integrated into the Indiana social media community. The Indy tech and social media communities have been amazing, and I'm not even in the state yet! Definitely.

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Social Media Strategy Travel Team 115

Convince & Convert

SEPTEMBER 20, 2010

“Twitter users talking about marketing and brands far exceeds the usage on the other social networks,&# said Tom Webster , the VP of Strategy & Marketing at Edison (and the study author), when I interviewed him for this post. I wonder if this has to do with the correlation between the black community and musicians.

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Social Media Statistics Strategy Research 159

Convince & Convert

APRIL 28, 2010

This is the kind of stuff that business owners want to see — an actual plan — with real X's and O's on it that can drive strategy and has some kind of logic behind it. I think using the information in tandem would be great to add to social media strategies. What would you do? Good stuff. link] Russ Henneberry Wow.

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Social Media Strategy Influencer Social CRM 147

Social Media Network Marketing

MAY 29, 2010

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Hi Folks, do you work as an Online Community Manager? Social Media Community Managers Management Monitoring Social Media can be overwhelming. Unported License. Based on a work at pervarakapadiaatmoney.blogspot.com.

Social Media 50

Social Media Widget Reputation Disqus 50

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. While we weren't mentioned, I appreciate the list format, and can see this serving as a basis to formulating a monitoring strategy and/or choosing a vendor that best suits their monitoring requirements.

Social Media 155

Social Media Radian6 Strategy SM2 155

Social Media Strategery

MAY 6, 2010

What’s the ROI of doing this? community who have experienced similar frustrations. While there’s no shortage of resources for how to measure the ROI of social media, but unlike commercial companies, our government doesn’t use social media to make money or to sell products. htttp://www.scarf8.net

Gov 2.0 72

Gov 2.0 Organization Social Media Forums 72

Techipedia: Tamar Weinberg

MARCH 17, 2010

Every time I tell someone I’m a Community Manager , I get a varied response. &# That last one might be the most honest of the three, since asking a Community Manager whether they tweet for a living is like asking a construction worker if they cat-call for a living, or a doctor if he asks people to say “ah!&# for a living.

Communities 237

Communities Twitter Web 2.0 ROI 237

Josh S Peters

FEBRUARY 15, 2010

Using social media to enhance what you’re already doing and tap into your existing networks and communities has a lot of underlying power to it. Get on paper (well a google, open office, word or other doc anyways) what your strategy is. It really is like having a built in fan base right when you start.

Social Media 119

Social Media Marketing Patterns Lijit 119

Convince & Convert

MARCH 23, 2010

We've been talking about what “our community&# looks to our blog for, and a quick peek at the blog analytics showed me that over 60% of visitors are first timers and not long time readers. And many of us in the social media space are guilty of that particular sin. link] Adine Jay, This was timely and a great help for me.

Social Media 119

Social Media Strategy Consultant RSS 119

Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

Social Media 133

Social Media Strategy Curation Privacy 133

Convince & Convert

AUGUST 2, 2010

I’ll be talking about brand community strategy and how to activate your audience. Here’s my blurb: Do you have a Facebook strategy? Each of these strategies requires different tactics, resources and success metrics. link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

Facebook 121

Facebook Social CRM Consultant MySpace 121