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How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

Did you know that there are other hotels beyond the Hyatts, the Hiltons, the Omnis, the Sheratons, and the Marriotts of the world in NYC? When you go to a conference in Manhattan, you probably seek out hotels that you’ve also heard of. How does one small hotel possibly compete with these hotel franchises?

Hotels 245
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Hotels and Social Media Travel Tourism

Laurel Papworth

Just had a rather crappy experience with Discover Australia – they advertised “Free Internet -Exclusive&# for the hotel we wanted to stay in, then after we booked (we sent a confirmation email with a question on the internet) said “Oh it’s just a FREE 1/2 HOUR&#. features and functionality on the hotel website.

Hotels 85
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Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community. Pic-N-Post has already revolutionized weddings and parties; now, it’s changing the game for hotels, convention centers, special events, restaurants, and more. Gamification.

Content 253
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How to Attract Diverse Brand Advocates

Pixlee

As the diversity in your creative increases, you’ll form deeper connections with formerly underrepresented consumers and expand your community as more people see themselves represented in your marketing efforts. Create Social Media Contests to Engage your Whole Community. Tap into your Existing Community of Engaged Fans.

Brands 93
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How Online Travel Agencies can be More Like Amazon

Pixlee

But one way OTA’s can learn from Amazon’s success (beyond offering competitive prices) is by adding value through bundled experiences and community-driven initiatives. Innovative Discount Systems. OTAs should consider innovative ways to provide discounts to loyal customers.

Travel 45
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Is Social Media Worth it for You?

Techipedia: Tamar Weinberg

Techipedia readers can use code Tamar for a 15% limited time discount when registering. Social media makes the word of mouth marketing that restaurants and hotels already profit from and makes it more efficient. 3: Large Brands – Bigger brands have two things that smaller companies don’t: an already built community, and money.

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3 Simple Ways to Encourage Your Audience to Create More User-Generated Content

Pixlee

There are many benefits when it comes to running a UGC contest such as building trust, increased engagement, and expanding your community by connecting you with a wider audience. Offering a prize like a discount code, free sample, or access to exclusive brand news is one cost-effective way to incentivize users to participate in your contests.

UGC 52