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How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

Did you know that there are other hotels beyond the Hyatts, the Hiltons, the Omnis, the Sheratons, and the Marriotts of the world in NYC? When you go to a conference in Manhattan, you probably seek out hotels that you’ve also heard of. How does one small hotel possibly compete with these hotel franchises?

Hotels 245
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Hotels and Social Media Travel Tourism

Laurel Papworth

HotelsMag has come up with 10 Internet Marketing Resolutions for 2010 including social media ones. Next time I will book direct with the hotel and check FIRST that what they advertise “free internet&# doesn’t come with such ridiculous marketing spin. HotelsMag Top 2010 Marketing Resolutions. Aaah Holidays.

Hotels 85
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Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

In the realm of marketing, learning is the name of the game no matter what your goal is. It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community. (in West Bengal!) via Flickr, CC 2.0. Here they are: 1. Gamification.

Content 253
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How to Attract Diverse Brand Advocates

Pixlee

Your brand exists in a world of diversity, and it’s time for your marketing to reflect this. To get started, review your current marketing content to see which groups aren’t being represented. Create Social Media Contests to Engage your Whole Community. Tap into your Existing Community of Engaged Fans.

Brands 93
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10 Influencer Marketing Mistakes You Should Avoid

Pixlee

While the influencer marketing industry is expected to reach a market cap of 5.8 This makes it difficult to track campaign impact and sales reach, and is one of the common influencer marketing mistakes your brand should avoid. Top 10 Influencer Marketing Mistakes To Avoid. Not Creating Different Types of Content.

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What is Social Proof and How to Use it In Your Marketing Strategy

Hootsuite

Whether you’re buying a new mattress or choosing a hotel for your upcoming vacation, It’s easy to get overwhelmed. And as a marketer, it’s one of your most important tools. 10 social proof examples and how to use them in marketing. For example, include a discount code for future purchases to customers who leave reviews.

Strategy 111
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How Online Travel Agencies can be More Like Amazon

Pixlee

But one way OTA’s can learn from Amazon’s success (beyond offering competitive prices) is by adding value through bundled experiences and community-driven initiatives. Innovative Discount Systems. OTAs should consider innovative ways to provide discounts to loyal customers.

Travel 45