Pam Moore

JUNE 30, 2017

Smart and savvy marketers also understand the importance of building a brand architecture and strategy inclusive of the brand identity with supporting visuals, language and more. Your brand is your promise and value you offer customers, your community and all who come in contact with your brand. It's community. Big difference.

Brands 167

Brands Strategy Authentication Reputation 167

Waxing UnLyrical

JANUARY 28, 2013

In addition to being Community Manager Appreciation Day (#CMAD for all you hashtag fiends), today is also the day: Henry VIII died (1547, and women all over England breathed a sigh of relief). ” (on the difference between social media managers and community managers) ~ Ryan Rutan , Jive Software. Elvis Presley made his first U.S.

Communities 250

Communities Jive Tips eBook 250

Sprout Social

NOVEMBER 29, 2023

Automation is a close friend of any social media marketing strategy—Instagram included. However, there still needs to be a human element to your Instagram strategy. As with any other tool or strategy, there are pros and cons to weigh in how your team will implement automation. We say no—but only if you do it right.

Instagram 112

Instagram Tools Strategy Hashtag 112

Hootsuite

DECEMBER 12, 2023

Source: Jason Hawkins on LinkedIn Advocate for your business All your regular marketing still has its place, but committing to thought leadership content — meaning, you posting your insights on social media as an executive — can add quite a boost to your company’s strategy. But you should at least have an outline of a strategy.

Social Media 112

Social Media Strategy HootSuite Sentiment 112

Sprout Social

SEPTEMBER 20, 2021

Growing an online community through social media is not a sprint, it’s a marathon. In my experience, it takes that same kind of endurance and dedication to create a sustainable social media strategy. But we stayed the course, posting content we know our audience on that platform enjoys and values, not altering our strategy.

Social Media 127

Social Media Strategy Instagram Communities 127

Pam Moore

MAY 12, 2019

To survive in business today marketers must know how to build a brand architecture and strategy. Your brand is your promise and value you offer customers, your community and all who come in contact with your brand. It's community. Definition of branding. Definition of a brand identity. Definition of brand trust.

Brands 109

Brands Strategy Reputation Authentication 109

Social Media Strategies Summit

JANUARY 22, 2021

Isolation and physical distancing have forced us to embrace technology now more than ever; newfound importance has been infused into community building; growing support for local businesses has emerged. Establish a Local Presence Within Your Community. We’ve indeed witnessed a digital migration over the last year out of necessity.

Strategy 209

Strategy Marketing SMS Mobile 209

The Realtime Report

NOVEMBER 25, 2022

How to Promote Your Sports Club: Tips for an Effective Sports Team Marketing Strategy. We all know that sports clubs provide significant benefits for the local community, and we know this because of great sports team marketing. What Is a Sports Team Marketing Strategy? The Importance of Sports Marketing Strategy.

Sports 91

Sports Team Strategy Tips 91

Buffer Social

AUGUST 30, 2023

Both creators and marketers alike are tapping into the power of fostering communities — and with good reason. We asked both online community experts and community-building creators to share their expertise, so you can tap into this powerful approach. What is a community? So how do you do it? And is it worth it?

Communities 78

Communities Social Media Community building Groups 78

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 367

Marketing Syndication Adwords News 367

Sprout Social

DECEMBER 22, 2022

At Sprout, this year looked a little different since we debuted a new network-specific social media strategy at the beginning of the year. These networks, like Facebook, Twitter and LinkedIn, are primed for community-building posts. A network-specific strategy is excellent for determining how you’re performing on each network.

Strategy 104

Strategy Metrics Team Social Media 104

Pam Moore

JUNE 12, 2019

The OPC = other people's content and other people's community. Communities create markets, but only after you make the first investment in the human beings within. I share 10 golden rules to ensure you achieve the greatest results possible when engaging and participating in communities. Definition of the OPC.

Communities 101

Communities Brands Content Authentication 101

SocMed Sean

MAY 24, 2013

There’s an old saying in the motorcycle community that goes: “If you have a $10 head, buy a $10 helmet.” The same concept can certainly be applied to other things that you want or value in life and it certainly applies to the development and execution a social media strategy. In this case…an intact brain.

Social Media 269

Social Media Strategy How To Energy 269

Hootsuite

OCTOBER 19, 2021

Read on for 14 essential strategies for getting more views on TikTok. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. Your account needs to meet the TikTok Community Guidelines and Terms of Service. We’ve got you covered. We’re gonna make you a star!

Strategy 140

Strategy How To Hashtag Trends 140

Webbiquity SMM

SEPTEMBER 16, 2013

The challenge in deciding which strategies to pursue, increase, modify, or drop, in most cases isn’t a lack of data but an over-abundance of it. Is there something in their strategies you can learn from? This isn’t to say that Facebook should be a central part of every company’s social strategy.

Metrics 195

Metrics Marketing Class ROI 195

SocMed Sean

FEBRUARY 15, 2022

By any definition, the TikTok user community is huge and continues to grow daily, bringing more audiences and with them, expanded marketing opportunities. The post TikTok trending: 5 reasons to consider it for your 2022 marketing strategy appeared first on SocMedSean - Social Media Sean. billion active users and 2.5+

Trends 147

Trends Strategy Marketing Authentication 147

Pam Moore

AUGUST 8, 2019

It's your promise to your customers, partners, employees, audience and community. Your brand is rooted in who you are at the core, what you are about and what you do for your customers, employees, partners, audience and even online community. Definition of a brand. Definition of brand identity. Definition of brand trust.

Brands 60

Brands Strategy Reputation Training 60

Later

MAY 29, 2020

Creating an Instagram community for your business is one of the best ways to gain brand loyalty, boost engagement, and stay connected to your customers. In this blog post we’re sharing how and why you should build an Instagram community, as well as 6 tips to help you get started: Why Build an Instagram Community.

Communities 78

Communities Instagram UGC How To 78

Pam Moore

JANUARY 26, 2016

Smart and savvy marketers also understand the importance of building a brand architecture and strategy inclusive of the brand identity with supporting visuals, language and more. Your brand is your promise and value you offer customers, your community and all who come in contact with your brand. It’s community.

Brands 113

Brands Strategy Reputation Marketing 113

Waxing UnLyrical

SEPTEMBER 13, 2013

Look for online communities of bloggers and contribute to their conversations to begin building contacts in your focus area. An editor at Forbes would definitely ignore my phone call, but he would be more inclined to interact with me via Twitter. Do you have a great community building strategy?

Blogger 263

Blogger Strategy Technorati Community building 263

Hootsuite

DECEMBER 10, 2020

Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. First a quick definition: Social media integration is the act of using social media accounts as an extension of your marketing strategy. Social media integration strategies for your website. Social Login.

Social Media 145

Social Media Strategy HootSuite Sentiment 145

agora pulse

DECEMBER 22, 2020

Struggling to put together a social media content strategy? I work on all things social media strategy for the company. After all, it can definitely be overwhelming when you think about all the platforms, metrics, KPIs, and testing involved in social media content. Example of progress from social media content strategy.

Social Media 126

Social Media Strategy Content How To 126

agora pulse

FEBRUARY 2, 2021

Bonus Materials: FREE Instagram Strategy Guide. Need to have a picture-perfect Instagram strategy? No strategy, no planning. And I definitely know how to strategize for Instagram. In this article, I’m going to show you how to create an Instagram strategy that wins 2021. And that was that. Fast forward 11 years.

Instagram 144

Instagram Strategy Guidelines How To 144

Later

APRIL 3, 2019

It also uses hashtags which describe their ideal customer like #babyfoodie, #girlmom, #boymom, and #babyontheway, along with community hashtags for parents like #motherhoodunplugged, #letthembelittle, and #dailyparenting. Check out our free Instagram hashtag strategy guide ! . Download our free Instagram hashtag strategy guide today!

Hashtag 91

Hashtag Instagram Analytics Notification 91

Firebelly

JULY 24, 2013

David Spinks – Community Man. To say that David Spinks loves community is an understatement. He’s all about community – and he’s got a track record that proves it. His other enterprises include BlogDash and The Community Manager where he still actively writes. Can every company grow and maintain community?

Communities 172

Communities Startup Class Forums 172

Later

MAY 29, 2020

Creating an Instagram community for your business is one of the best ways to gain brand loyalty, boost engagement, and stay connected to your customers. In this blog post we’re sharing how and why you should build an Instagram community, as well as 6 tips to help you get started: Why Build an Instagram Community.

Communities 60

Communities Instagram UGC How To 60

Oktopost

JUNE 19, 2023

That is the digital marketer’s bread and butter, and demonstrates precisely how important a streamlined social media management strategy is needed to support lead generation. All the usual social channels lend themselves to B2B social publishing, though some are definitely better than others.

Social Media 62

Social Media Strategy B2B Collaboration 62

Mindjumpers

AUGUST 21, 2012

Having a community such as a Facebook brand page equals engagement! The key element is not only to promote your brand or a new product launch, because if you had no community, where would your business actually be? Managing a community can thereby contribute to improving your business in the following way: Gain feedback.

Communities 182

Communities Brands Loyalty Activities 182

SocialFish

MARCH 9, 2011

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. Community: GoPlow.

Case Study 180

Case Study Study Communities Joomla 180

SocialFish

MARCH 3, 2011

This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Open Community Means Collaborating with a Purpose.

Communities 221

Communities Collaboration Statistics Lurker 221

Buffer Social

OCTOBER 1, 2020

Despite the pandemic, HIKI decided to push forward with the launch by shifting its social media marketing launch strategy to suit the times we were living in. Read on for a behind-the-scenes look at how HIKI shifted their social media marketing strategy for a COVID-19 era and how they leaned on their community to co-create their products.

Social Media 98

Social Media Strategy Marketing Communities 98

Socialmedia.biz

JUNE 28, 2018

Not only this, 76% of businesses that are not investing in creating content for Instagram Stories at the moment agreed to include it in their marketing strategy for 2018 to enhance their conversion-focused capabilities. The post The Definitive Guide to Instagram Stories appeared first on SocialMedia.biz.

Instagram 75

Instagram Template Templates Price 75

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 195

Marketing Syndication Adwords News 195

Pam Moore

JULY 20, 2020

Communication is good and will keep you connected with your audiences and customers. You can never go wrong by investing in community and the human beings within them. Make sure your communication is authentic, helpful, human and kind. Ignoring them definitely doesn't make them magically disappear. Supporting Resources .

Strategy 78

Strategy Marketing Authentication eBook 78

Pam Moore

JULY 20, 2020

Communication is good and will keep you connected with your audiences and customers. You can never go wrong by investing in community and the human beings within them. Make sure your communication is authentic, helpful, human and kind. Ignoring them definitely doesn't make them magically disappear. Supporting Resources .

Strategy 78

Strategy Marketing Authentication eBook 78

Waxing UnLyrical

FEBRUARY 4, 2013

With some trepidation as well, but definitely anticipation too. If you’ve created neat Listly lists the WUL community and I should know about, please leave the URL(s) in your comment below! Adding context and community. Use it as part of your strategy but not as your measure of success. 25 in DC) rather eagerly.

Communities 199

Communities Influencer List Consultant 199

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. Related episode: How Community, Creation and Culture Fuel Canva’s Social , Jackie Barker 5.

Brands 153

Brands Marketing Real Estate Collaboration 153