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Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]

Mindjumpers

Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. Strategies for processing both internal and external social data. Learnings from external data: The road to social analytics wisdom starts with learning from external data.

Metrics 268
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Social Media Definitions: KPIs and Other Valuable Terms to Know

Ignite Social Media

Designated Market Area (DMA): A geographic area that represents specific television markets as defined by and updated annually by the Nielsen Company. According to Nielsen , “a DMA region is a group of counties that form an exclusive geographic area in which the home market television stations hold a dominance of total hours viewed.”

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How Brands Used Twitter in 2012

Mindjumpers

The latest data points out that the micro blogging service now has 200 million active users. The biggest percentage of surveyed brands (91%) indicated they were using Twitter; 125 of which were tweeting 50 times per week or more. Here are some of the most important conclusions from the report: Brands Twitter activity.

Twitter 262
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10 LinkedIn Content Ideas That Boost Engagement & Drive Leads

Keyhole.co

This fosters community and interaction within your network. Not only does it create a sense of community, but it also provides social proof. According to Nielsen, 92 percent of consumers say they trust user-generated content more than they trust traditional advertising. Polls and surveys Ask for opinions or feedback.

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10 LinkedIn Content Ideas That Boost Engagement & Drive Leads

Keyhole.co

This fosters community and interaction within your network. Not only does it create a sense of community, but it also provides social proof. According to Nielsen, 92 percent of consumers say they trust user-generated content more than they trust traditional advertising. Polls and surveys Ask for opinions or feedback.

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Just get us the Millennials! #Marketing #Fail

Janet Fouts

23% of Millennials have a Bachelor’s degree or higher, making them the most educated generation ( Nielsen ). Prefer to spend more on socially responsible companies and say a company’s commitment to the community influences their decision to work there. 38% of Millennials are bilingual. They’re social.

Marketing 145
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Inclusive Design for Social Media: Tips for Creating Accessible Channels

Hootsuite

Data from Facebook shows that branded content designed for sound off was rated as having 48% more relevance, 38% more brand interest. According to a recent survey by Google, 64% of people took an action after watching an ad they considered inclusive. On graphs and charts, consider also using patterns to differentiate data.