Mindjumpers
APRIL 11, 2012
Learnings from internal data: While explaining the importance of social data, Jonas Klit Nielsen explains, “the key to measuring social marketing effectiveness lies in the marketers’ ability to analyze content-to-conversation performance, measuring impressions, reach, frequency, community growth, engagement, virality and share-ability.”
Pam Moore
MAY 9, 2017
Although brands invested hundreds, thousands and even millions of dollars on growing their community on Facebook, it's now a pay to play world. Remember the days of simple media and mass communication? Marketers have no guarantee of reaching their ideal and target customer on any medium. I'm joking but you get the point.
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Buffer Social
MAY 8, 2019
“The founders were sick of seeing brands selling sugar-filled products, made appealing by marketing that masked what you’re actually drinking,” Brittany Zenner, Ugly’s New York-based Social Media and Community Manager explained to me. We want to feel like we’re part of the community, not just speaking to the community,” Zenner says. “By
Janet Fouts
DECEMBER 30, 2014
23% of Millennials have a Bachelor’s degree or higher, making them the most educated generation ( Nielsen ). Prefer to spend more on socially responsible companies and say a company’s commitment to the community influences their decision to work there. 38% of Millennials are bilingual. They’re social.
Convince & Convert
MAY 27, 2014
And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach. Content Marketing audience b2b marketing cisco community management content marketing fun human humor kapost marketo Sprint'
Waxing UnLyrical
DECEMBER 14, 2016
Source: Nielsen Global Trust in Advertising Survey. Compare the impact of something newsy/exciting said once (through your official brand accounts or a news agency) and something said a 100 or 1000 times (through your employees accounts). Why is it even more effective than traditional routes? The key is measurement.
Pixlee
FEBRUARY 1, 2019
In fact, Nielsen found that 83% of consumers trust the recommendations of friends and family over other forms of advertising. Instead of offering lower prices and cash incentives, high-growth brands are using UGC and community engagement to improve brand favorability and boost referrals. Look to influencers within your community.
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