Pam Moore

MAY 27, 2019

Have you ever thought about the quality of the human connections you make via social media? It's easy to get lost in a sea of avatars and data insights. Marketers must use the data and social media insights to connect in a more human way. 5 easy ways to use data and social insights to humanize your brand.

Data 106

Data Brands Strategy Authentication 106

Sprout Social

JANUARY 31, 2024

The good news is that there are ways to increase your reach and move your video metrics in the right direction. YouTube’s native analytics provide metrics to help channels understand how engaged your audience is. Both big-picture and granular data points can clue you in on what videos are doing well. Video duration.

YouTube 99

YouTube Engagement Metrics Analytics 99

Sprout Social

JUNE 22, 2016

But when we gather social media data, it’s hard to argue against the numbers. A common misconception is that you need a data scientist, analyst or analytics professional. But the truth is, you can gather, measure and analyze social media data with the right tools and mindset. What Is Social Media Data?

Data 101

Data Social Media How To ROI 101

The Realtime Report

JANUARY 18, 2013

The #RLTM Scoreboard: Social Networking Stats for the Week. Please email marissa@modernmediapartners.com if you have additional updates, or a social network that you feel should be on the list. According to AllThingsD , this is the first time that Instagram has released data on monthly active users. via Facebook.

Social Networking 168

Social Networking Activities Instagram Tumblr 168

Hootsuite

JANUARY 24, 2022

One of social media’s greatest advantages for marketers is the ability to gather data in real-time. Social media data can help you gauge the initial success of a campaign within just a couple of hours of your launch. Social media data mining also gives you key insights into your audience. Profile visits.

Data 94

Data Social Media HootSuite Template 94

Pam Moore

JULY 24, 2019

Many digital and social marketers shy away from data and analytics. They may fear it's the dark side of marketing and that they will get drawn into week long meetings discussing menial metrics and data algorithms. Smart marketers know that data and analytics is the light at the end of the tunnel to build their business.

Analytics 60

Analytics Data Training Marketing 60

Pam Moore

JULY 5, 2017

What if I told you that right now at this very moment you are already you're sitting on a gold mine of free data and analytics to help you generate more brand awareness, leads and sales by connecting with your ideal customers in a human way? 10 Google Analytics metrics you should be paying close attention to on a regular basis.

Analytics 167

Analytics Google Metrics ROI 167

Sprout Social

JUNE 7, 2023

Analyze feedback data with sentiment analysis to develop targeted content and customized offers that increase customer delight. That is a lot of information to keep track of and social listening data is often a crucial partner in this endeavour. Semantic classification further ensures there are no duplicates.

Brands 113

Brands Sentiment How To Analysis 113

Jason Yormark

JULY 22, 2009

While community is a hot buzz word these days, it’s still quite a ways before most businesses truly embrace the idea. Companies like Starbucks , Dell , even my previous employer Microsoft Advertising , all do community incredibly well and it has paid off for all of them many times over.

Communities 190

Communities Tools Strategy Message Boards 190

Pam Moore

NOVEMBER 21, 2018

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. How and why you measure social media engagement is critical for success. How and why you measure social media engagement is critical for success. Why do advertisers love engagement? Think about it. Our audience varies.

Metrics 60

Metrics Engagement Social Media Training 60

Pam Moore

NOVEMBER 21, 2018

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. How and why you measure social media engagement is critical for success. How and why you measure social media engagement is critical for success. Why do advertisers love engagement? Think about it. Our audience varies.

Metrics 60

Metrics Engagement Social Media Training 60

Audiense

JULY 13, 2018

We are continuing our series of articles about the best way to use social data in the competitive intelligence field. As we are in the midst of the World Cup, we are continuing to explore the possibilities of social data for competitive intelligence analysis, focusing on one of the main sponsors, McDonald’s.

Data 68

Data Sysomos How To Upcoming 68

Unmetric

JULY 17, 2016

The numbers for Reach and Impressions will be displayed along with other engagement metrics for Posts published starting July 1, 2016, onwards. Here’s how we define the metrics: Reach : This refers to the number of unique people who viewed a piece of social media content. number of people that will be exposed to your content.

Data 60

Data Facebook Metrics Social Media Management 60

Hootsuite

SEPTEMBER 14, 2023

This information can be used to shape a data-driven strategy. If you’ve been daydreaming of the possibilities that social media intelligence can bring, here’s your guide to what it is and why you need it. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

FEBRUARY 2, 2023

yesfigopets #pethealth #petsafety #petfood #dogsoftiktok #dogmom #petparents #fyp #foryou ♬ MI CHIQUITA – Alexander McCabe Outperform your competition Sprout’s data science team analyzed posting frequency across more than 30,000 Sprout customers and found that the industry average is 11 posts per day across all social channels.

Social Media 109

Social Media Insurance ROI Meme 109

Sprout Social

OCTOBER 12, 2020

Make sure your content gets in front of the right people by targeting audiences using demographic and interest data pulled directly from platforms like Twitter. This is true for any kind of marketing, and especially true when trying to ensure your brand stands out in your audience’s social feed. Consistency. Customer care.

Content 142

Content Metrics UGC Conversation 142

Sprout Social

OCTOBER 4, 2016

LinkedIn’s professional focus makes it a unique network for planning and executing a content strategy. As with any social network, paying attention to your community’s behavior can save you a lot of time and better inform future posts. Strive to Find Correlations to Better Inform Strategy. When and how often?

LinkedIn 77

LinkedIn Data Strategy Content 77

Hootsuite

MAY 21, 2020

Social media monitoring helps you track key social metrics like brand awareness and social share of voice. Once you start collecting this valuable data, you can use it to look for trends and insights. Social media monitoring is about gathering information—collecting all the data and details you can.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Webbiquity SMM

APRIL 30, 2020

Social media marketing. With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers. More than 70% of marketers say social media marketing has significantly helped them. Facebook is the largest social network with more than 2.5

Instagram 159

Instagram Tools Hashtag Authentication 159

Sprout Social

DECEMBER 22, 2022

What is an engagement network? Simply put, engagement networks are shareable. These networks, like Facebook, Twitter and LinkedIn, are primed for community-building posts. After establishing the purpose of each network for our teams, it was time to set our goals. Loss: Scaling sustainably.

Strategy 107

Strategy Metrics Team Social Media 107

Keyhole.co

NOVEMBER 7, 2023

It involves factors that require analytical skills to translate data into strategies. However, this analytical approach is not merely about data aggregation. Understand your audience Knowing who you’re interacting with lets you craft tweets that spark conversations and foster a thriving social community.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Sherrilynne Starkie

MARCH 8, 2015

Twitter has almost 284 million users however nearly 24 million of them never issue updates via the social networking platform, according to data filed by Twitter with the US Securities and Exchange Commission (SEC). Where does content fit into the online discussions and communities that are key to success?

Twitter 150

Twitter Metrics ROI Social Networking 150

Hootsuite

JULY 8, 2020

As Hootsuite’s social marketing specialist Brayden Cohen says, “In today’s social landscape, paid and organic need to create a complementary strategic approach—and the more harmonized these efforts are, the better your results will be.”. Organic is essential for building your brand and growing your community.

HootSuite 110

HootSuite Organization Strategy Metrics 110

Sprout Social

MARCH 7, 2024

This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction. The report synthesizes your competitive intelligence research data and provides conclusions for better decision-making. Outline it at the beginning of your document to clarify your goals and objectives.

Analysis 93

Analysis Report Examples Tools 93

Unmetric

OCTOBER 25, 2019

Unmetric’s customers have the option to access a world-class social media management platform, while Falcon’s customers will have the option to add crucial benchmarking and competitive intelligence to their existing package. In 2011, we set out to elevate the way marketers create and analyze their social media strategies.

Social Media Management 114

Social Media Management Class Compete Social Media 114

Sprout Social

JULY 19, 2022

That’s the question frustrating social media marketers today. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. Using hashtags on different social networks. For brands, hashtags can help social marketers reach niche audiences and build community.

Hashtag 121

Hashtag How To Guidelines Telecommunications 121

Sprout Social

MAY 18, 2023

Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience. Share data visualizations from the piece as a carousel paired with key takeaways.

Social Media 126

Social Media Template Templates Skills 126

Keyhole.co

MAY 25, 2022

And if you know how to analyze your social media, you can unearth this data. For starters, social media data help you understand your audience, pinpoint well-performing strategies, and weed out the incompetent ones. In fact, marketers use social data for various purposes. What is Social Media Analytics?

Analytics 52

Analytics Social Media ROI Metrics 52

Hootsuite

JULY 8, 2020

As Hootsuite’s social marketing specialist Brayden Cohen says, “In today’s social landscape, paid and organic need to create a complementary strategic approach—and the more harmonized these efforts are, the better your results will be.”. Organic is essential for building your brand and growing your community.

HootSuite 83

HootSuite Organization Strategy Metrics 83

Harp Interactive

OCTOBER 6, 2010

And, companies that run contests or sweepstakes have twice as many fans on their sponsored social network pages as those who don’t. Pretty powerful metrics for any type of business. Running a social promotion on Facebook is easier than you might think. The Benefits of Running an Interactive, Social Promotion.

Types 317

Types Facebook Notification Survey 317

Sprout Social

SEPTEMBER 30, 2022

Along with David Sullivan , a Strategic Business Development Representative for Sprout Social, we reached out to our friends at Chili Piper to help us break down the art of social selling from the brand account. We’ll also explore 10 tips and tactics you can use to execute social selling like an expert. What is social selling?

Tips 131

Tips Authentication LinkedIn Groups 131

Sprout Social

APRIL 21, 2020

Any social strategy worth its salt is focused on your brand’s target audience, however, 43% of all social marketers say identifying and understanding that audience is a major challenge. To address this concern, marketers turn to social data. If your inbox is quiet, consider asking your audience what they want to see.

How To 125

How To Social Media Management Metrics Team 125

Talkwalker SM

JULY 11, 2016

The world of social networks and online data is in constant flux. new networks emerge, changes are made to engagement options and businesses adjust their priorities. Understanding the evolution of social discussions about trends, brands, events and more. Every month (perhaps even every week!) Time Lapse Graph.

LinkedIn 60

LinkedIn Features Instagram Metrics 60

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. If you’re new to the network though, you may not have enough data to really draw conclusions. Learn more here. Fourteen hours.

Examples 141

Examples Campaign Tips UGC 141

Buffer Social

JUNE 5, 2017

How do you know what’s working with your social media? The social networks provide us with a ton of data about our posts but it can be hard to distinguish the signals from the noise. 7 Tips for Getting Better Social Media Results by Using Data. Add context to the data you pull. Reuse your top posts.

Analytics 110

Analytics Report Data Social Media 110

Convince & Convert

JANUARY 5, 2014

When Amber Naslund and I wrote The NOW Revolution in 2010, we created this graphic to describe the characteristics of the ideal community manager/social media practitioner. Since then, social media – and the skills needed to succeed in it – has changed substantially. Image from Bigstock.com. Pattern Recognition.

Skills 166

Skills Social Media Patterns Class 166

Sprout Social

JANUARY 2, 2019

Click the button below to download our editable worksheets for your social strategy (just open in Apple Preview or Adobe to edit!). 2019 goal setting and metrics to match. Here at Sprout, we’re all about metrics. We believe that brands succeed when they take a goal-driven approach to social that’s rooted in data.

Campaign 111

Campaign Social Media Metrics Trends 111