Communities Cost Disqus Small Business 
Techipedia: Tamar Weinberg
JULY 15, 2009
The New Community Rules talks about the important role social media has begun playing in our lives. Most importantly, however, is the role the emerging technology puts on the business owner who is tasked with finding out how to make an impact in this evolving landscape. Fortunately, we have social media communities to inspire us.
Freelance Social Media
MAY 26, 2009
Of the 929 survey respondents, nearly three-quarters (74.1%) of non-profits reported having a presence on Facebook, with an average community size of 5,391 members. Despite having decreased resources, staffing and budgets for social network marketing on commercial social networks, like Facebook, are real although relatively small.
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Jason Yormark
AUGUST 13, 2009
For the past few months I’ve had the luxury of watching a new local business not only use social networking and community building to build buzz for their business, but integrate it so much so, that it is an integral part of their day to day routine. That’s true community, and incredibly powerful stuff.
Techipedia: Tamar Weinberg
JANUARY 19, 2010
There are two things we must understand before we can define if social media adds value to your business. 1: Opportunity Cost – Every time you spend a minute on social media is one minute you potentially lost revenue. This inherent cost needs to be included in any equations you make when allocating resources.
Techipedia: Tamar Weinberg
AUGUST 14, 2009
As small companies with limited budgets, nonprofits may feel that they are unable to dive into the wide world of social media. But small is the new big and some small businesses have seen a whole lot of unprecedented success. The organization wanted to build connections in open and transparent communities.
Techipedia: Tamar Weinberg
DECEMBER 8, 2009
Your responsibility as a marketer is to understand that permission marketing might actually take work, but the other extreme is to choose an easy way out that will likely have a cost that may be hard (or impossible) to recover from. As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us
Techipedia: Tamar Weinberg
MAY 12, 2010
And since the cost of adding calls to action on a website and/or sending email messages is relatively low (email sends are arguably the least expensive weapons in your marketing arsenal), failing to do so is an almost unforgivable sin for any enterprising social marketer. Tamar is also the author of The New Community Rules (July 2009).
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