Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. Each workshop is its own learning process.

Communities 117

Communities Groups Groups Social Media 117

Firebelly

SEPTEMBER 2, 2010

In today’s competitive environment, it takes a fierce marketing strategy to position your company and communities ahead of the competition; and this session will equip you to make-over your existing marketing plan into a Super Model of success. We look forward to seeing you in Dallas!

Social Media 190

Social Media Paid Search Reputation SMS 190

Webbiquity SMM

MARCH 30, 2012

Many organizations, having now realized that the “build it and they will come” model doesn’t work in social media and that it isn’t just another channel for promoting news releases and marketing brochures, are stepping back and retooling their social media strategies.

Vocus 184

Vocus Alltop Message Boards Klout 184

Bill Hartzer

AUGUST 24, 2010

Do you want to connect with prospects, develop conversations, build your brand, construct your mailing list, or generate revenue? At the other end of each and every social media conversation is really a individual just like you. . Chris Brogan: Building Communities. Keith Ferrazi & Tahl Raz: Relationship Strategy.

Social Media 128

Social Media Social Bookmarking Construction Technorati 128

Saying It Social

JUNE 3, 2010

Own your brand’s social presence: If you don’t create official channels online, it’s only a matter of time before your customers/clients do it for you and create their own profiles and communities around your brand. It’s important to claim your brand name across all the major social media platforms.

Social Media 159

Social Media NoFollow Marketing Social Bookmarking 159

SocMed Sean

NOVEMBER 19, 2011

Until recently, I just saw it as another social bookmarking tool like Digg , Delicious , or Reddit. And while each of those are important to helping you in your blog distribution plan, I treated StumbleUpon as just another place to submit a bookmark to my site so I could create an inbound link. .”,

StumbleUpon 211

StumbleUpon Blogger Delicious Social Bookmarking 211

Webbiquity SMM

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Don’t automatically assume they use the most popular social networks. Social Events (e.g.,

Review 152

Review Social Media Marketing Handbook 152

Firebelly

JUNE 10, 2010

  The article, Appealing to Community , focused on how not-for-profits are reaching out to younger donors with social media while keeping older supporters in the fold. 

Social Media 156

Social Media Paid Search SMS Syndication 156

Laurel Papworth

APRIL 21, 2012

Step by Step Social Media. You probably already know a little of Facebook, Twitter and social bookmarking. In this one-day course you’ll get a real taste of the marketing power of the new Social Media campaigns: creating managing and distributing social content through online communities. to 4.30pm).

Training 76

Training Course Social Media Press Release 76

Firebelly

JULY 22, 2010

| Main | Jakes Take: Facebook Hits The Big 5-0-0 » July 22, 2010 How One Unhappy Customer Multiplies Across Social Media While shopping for new tires last night, I overheard a woman and the tire store manager (let's call him "Todd") getting into an argument. Sadly, Firestone won't change, but I will.

Social Media 188

Social Media Paid Search SMS Syndication 188

Firebelly

AUGUST 18, 2010

Saturday, August 21 10:15 AM Facebook for Business Chad Richards Develop a strategy and establish success metrics for your business Facebook Page. This session will help you put a social media strategy to get the right online reputation leading to greater visibility, buzz, and results.

Paid Search 135

Paid Search Reputation SMS Conference 135

Firebelly

FEBRUARY 25, 2010

Digitalia | Indianapolis Social Media Marketing « Twitter is top social media channel among Fortune 500 | Main | 5 Social Marketing Stories You Need To Read This Week » February 25, 2010 Firebelly Work: J.C. Hart has truly embraced social marketing. Hart Apartment Communities Facebook Page.

Facebook 103

Facebook Paid Search SMS Syndication 103

Firebelly

JUNE 24, 2010

Before one even launches a social network, a strong userbase has to be built, or else all you'll get is an empty network where you're the only one posting. Before jumping in to a starting a social community, start off with a good alternative like Facebook Pages. Each could do wonders for any brand.

Social Networking 121

Social Networking MySpace Paid Search SMS 121

Kikolani

NOVEMBER 12, 2010

How to get your community to build links for you – ways to motivate your community to link to you with badges, leaderboards, and more. How to get the most from a small business social media presence – 12 tips from the experts. Want to lead corporate social strategy ? Link Building.

Mashup 141

Mashup Discount Resources Facebook 141

Firebelly

FEBRUARY 2, 2010

Many Super Bowl ads this year will try to make the most out of their valuable ad time by directing people to a Facebook Page or YouTube channel where they can "continue the conversation." One large company is even forgoing all Super Bowl ad spending in favor of online marketing efforts exclusively.

Social Media 100

Social Media Paid Search URL SMS 100

Firebelly

NOVEMBER 12, 2009

twitterrhea: the act of sending too many Twitter messages Next time you hear a Twitterer use a Twitter termincorrectly, hand them this list to aid in the twiteracy (Twitter literacy) ofthe tweeple in the growing twitosphere.   If we’re all on the same page, it reduces the risk of getting lost inTwitlation.

Paid Search 100

Paid Search SMS Syndication Social Bookmarking 100

Akamai Marketing

FEBRUARY 3, 2011

Determine who you’ll be talking to in social media; current customers, potential customers, people who don’t know you? Once you know WHO, then you can decide HOW (platform) and WHY (content) you’ll be conversing with them. Strategies are created with tactical ingredients. Viral is good. Tell your story.

Social Media 138

Social Media Klout Policies Consultant 138

Firebelly

MAY 21, 2010

Don’t Fall in Love with One Social Media Platform By Liana "Li" Evans With today’s featured Don’t Fall in Love chapter, I take a look at why you should really bank your entire social media strategy on one particular platform. You're right - eggs all in one basket isn't a good thing when it comes to strategy! ~Li

Social Media 101

Social Media Facebook Mobile Newsletter 101

Firebelly

MARCH 16, 2010

March 17th Are You Ready For The Social Revolution?

Upcoming 100

Upcoming Engagement Marketing Paid Search 100

Firebelly

MARCH 5, 2010

Social Capital: The Currency of the Social Economy By Brian Solis Like any form of capital, Social capital rises and falls with the market and the individual to which it’s governed by the state of the industry and affected by the state of corresponding affairs.

Feed Reader 100

Feed Reader Marketing Social Capital Paid Search 100

Firebelly

FEBRUARY 26, 2010

And to ensure they’re made to feel a strong part of your online community. The secret is to create a fan page with the right blend of ingredients that resonates most with your ideal fans.

Feed Reader 100

Feed Reader Marketing Paid Search Metrics 100

Josh S Peters

NOVEMBER 23, 2009

The second big advantage is in the social aspect, people share info, products, and more with their friends and family, so having a good presence online will help increase your visibility. Before you start a Social Media Awareness Campaign Listen and then… Set. After you’ve found these people join their conversations.

Campaign 105

Campaign Social Media Radian6 Disqus 105

Buzz Marketing for Technology

JULY 28, 2008

· Filed under Collaboration , Communities , Distributed Work , Enterprise 2.0 , Talent Management. He also wrote " Blogging The Market - How weblogs are turning corporate machines into real conversations " several years ago, more of a cri du coeur at a time when blogging was still fresh and (perhaps) innocent.

Organization 100

Organization Review Web 2.0 Tools 100

Buzz Marketing for Technology

JUNE 27, 2008

We may be information omnivores (something I think might be indigenous to the culture of early adoption), but the next wave of social media users ( the early majority ) are less adventurous in their information-gathering strategies and more pragmatic about what they consume. I couldnt take the resistance.

Project 234

Project Web 2.0 Wiki Flickr 234

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. With social media, an abundance of resources are at your fingertips. Just do it while giving back to the community as well. Have you read The New Community Rules ? Want to self promote? Engage in dialogue.

Social Media 272

Social Media Engagement Forums Policies 272

Firebelly

JANUARY 13, 2010

People log on to Facebook to interact with their friends and brands, NOT to be bombarded with with your conversations on another platform that dont apply to them. Note: The biggest offenders Ive noticed seem to be those who like to consider themselves "social media savvy" and think they need to be everyone at once always.

Syndication 101

Syndication MySpace Paid Search Social Media 101

Buzz Marketing for Technology

OCTOBER 4, 2008

OK as far as it goes, but so NOT getting to the real opportunities.Blogs are a conversation between the blogger and him/herself (a form of reflection) and between the blogger and his/her readers. Liveblogging forced me to listen more carefully to the presenters and the conversations that took place. A 45% increase in spending on â??software

Project 265

Project Web 2.0 Module Wiki 265

ProBlogger

MAY 30, 2011

This went on, and on, and on—to commenting, social bookmarking, PPC, email marketing, and back to content. Even worse, when anyone would search for him, they would find a dozen different half-finished social media profiles and pages. What’s the best strategy? Community is king. Social media is king.

Blogger 44

Blogger SEO Social Bookmarking Strategy 44

Buzz Marketing for Technology

JUNE 27, 2008

Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages. The blog, like the conference series, aims to drive and deepen conversation about how todayâ??s Future of Communities. It is the younger generation that Tom mentions as possible change agents who use web 2.0

SocialText 100

SocialText News Sharepoint Web 2.0 100

Social Media Strategery

FEBRUARY 25, 2008

It’s great that there’s a vibrant community of these experts (check my blogroll on the right for a list of these experts, all much more established than I) actively sharing ideas and experiences. However, this has led to an almost stale conversation in the social media blogosphere where we’re preaching to the choir. Lookin good.

Gov 2.0 50

Gov 2.0 WordPress Resources Wiki 50

Social Media Strategery

AUGUST 26, 2010

Now, take a look at the official support areas for WordPress , Telligent , MindTouch , Jive or any of the dozens of social software vendor sites. The developers are often the most active members of their respective communities and they’re using their own software day after day in the course of doing their jobs. Notice anything?

Gov 2.0 117

Gov 2.0 Tools Wiki Sharepoint 117

Social Media Strategery

NOVEMBER 30, 2008

His second point got me me thinking about what I’m going to write about now – in what ways can the government use social media to make a difference in their day, TODAY? What are those things that they can do with very little effort where they can start see the value in social media?

Gov 2.0 56

Gov 2.0 Web 2.0 Social Media Wiki 56

Techipedia: Tamar Weinberg

AUGUST 27, 2008

Let the Social Media Traffic Quality Analysis Begin In order to answer the question of whether niche social media drives higher quality traffic, two social networks were chosen for analysis — one generic and one niche. Nevertheless, Sphinn takes out round 1 based on the enhanced engagement levels seen in 2 of the 3 blogs.

Social Media 100

Social Media StumbleUpon SEO ROI 100

ProBlogger

AUGUST 15, 2012

There have been several great link building posts so far this year on ProBlogger, including 10 No-Nonsense Ways to Build Links , How to Systematically Build a Mountain of Links , and A New Linking Strategy. There are tons of great link-building strategies that can be utilized to increase e backlinks. The answer is, a lot.

Blogger 42

Blogger Tools Tips Hubpages 42

Techipedia: Tamar Weinberg

JANUARY 5, 2010

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. Marketing on the Social Web: A Few Key Ingredients (Michael Fruchter): I love the graphic.

Marketing 265

Marketing SEO Journal Engineering 265

ProBlogger

APRIL 6, 2011

Most recently, I’ve been working with Kleenex Mums to help build a blogger-centric online community. When I work with a brand over an extended period of time, the first step is about establishing credibility, respecting the existing communities, engaging with them. high-quality website visitors (defined by a conversion or engagement).

Blogger 42

Blogger Brands Survey Cost 42

Techipedia: Tamar Weinberg

MAY 9, 2008

As a top Digg submitter, it worked like this: at first, people noticed my heavy community involvement and my participation , and consequently, my submitted stories easily front-paged. The community had to react. There’s no real community in Digg. Most other sites you belong to probably have a bigger sense of community.

Digg 100

Digg Sites News API 100