Pam Moore

JANUARY 24, 2020

Long before Facebook, Twitter, LinkedIn, Instagram and even blogs, people have been buying from people. Download our 105 Factors Impacting Your Digital Brand white paper. The social web is really one big fat social conversation and relationship, made up of many micro-conversations and relationships.

Sample 78

Sample Samples Strategy Brands 78

Pam Moore

NOVEMBER 29, 2016

Long before Facebook, Twitter, LinkedIn, Instagram and even blogs, people have been buying from people. Download our 105 Factors Impacting Your Digital Brand white paper. The social web is really one big fat social conversation and relationship, made up of many micro-conversations and relationships.

Brands 60

Brands Strategy Small Business Authentication 60

Sprout Social

JULY 20, 2016

Unlike social networks such as Facebook, Twitter or Instagram where users sign up for a variety of purposes, a majority of LinkedIn users are there for business. Most people sign up for LinkedIn for one of three reasons: Networking. LinkedIn lead generation is a mystery for a lot of companies. Job hunting. Lead generation.

LinkedIn 40

LinkedIn Groups Groups B2B 40

Webbiquity SMM

APRIL 11, 2012

. • Though nine of the 10 companies are on LinkedIn, though only three have complete, optimized company profiles and product listings. Listen to the conversation for a while before jumping in, so you get a solid sense for the tone, etiquette and group dynamics of each social venue as well the popularity of various specific discussion topics.

Social Media 176

Social Media B2B Exercises Hubspot 176

Pam Moore

SEPTEMBER 23, 2016

The social networks such as Facebook, Twitter, and LinkedIn present a goldmine of data and insights that can help you learn about your audience, understand their behaviors and empower you to connect with your audience in a unique, relevant and human way. Conversion Rate Optimization: 20 Factors Impacting Your Sales and ROI.

Data 60

Data Social Media Brands Authentication 60

Webbiquity SMM

FEBRUARY 16, 2016

White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers. LinkedIn Pulse ). LinkedIn Pulse ). LinkedIn Pulse ). LinkedIn Pulse ). LinkedIn Pulse ). 81% of B2B decision makers use online communities and blogs to help make purchasing decisions. MediaPost ).

B2B 110

B2B Social Media Marketing Survey 110

Pixlee

SEPTEMBER 7, 2018

For consumers browsing your brand’s website, UGC increases on-site conversion rates by 12%. This two-way dialogue can generate word-of-mouth, build community, and is proven to shorten the path-to-purchase. To learn more, download Pixlee’s latest White Paper or contact us today to speak with one of product experts!

UGC 40

UGC Content Authentication Curation 40

Pam Moore

DECEMBER 9, 2019

Social networks such as Facebook, Instagram, LinkedIn and even Twitter are being forced to implement stronger algorithms that filter out the fluff, noise, spam and irrelevant content so that they form the interesting conversations, engagement and evoke feelings of connection to the social network. Monthly conversation theme.

Template 78

Template Templates Social Media Content 78

Pam Moore

DECEMBER 9, 2019

Social networks such as Facebook, Instagram, LinkedIn and even Twitter are being forced to implement stronger algorithms that filter out the fluff, noise, spam and irrelevant content so that they form the interesting conversations, engagement and evoke feelings of connection to the social network. Monthly conversation theme.

Template 78

Template Templates Social Media Content 78

Pam Moore

MAY 27, 2016

Facebook presents tremendous opportunity to nurture relationships, establish and grow community, increase brand awareness and even your business bottom line. The norms, language, tone of content and conversations is different. Bottom line, if the conversation should be private, keep it that way. Facebook is no different.

Facebook 113

Facebook Marketing Groups Groups 113

Convince & Convert

MAY 3, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Four Your Information.

Social Media 130

Social Media Retail Education Airlines 130

Pam Moore

NOVEMBER 28, 2018

Social networks such as Facebook, Instagram, LinkedIn and even Twitter are being forced to implement stronger algorithms that filter out the fluff, noise, spam and irrelevant content so that they form the interesting conversations, engagement and evoke feelings of connection to the social network. Monthly conversation theme.

Template 60

Template Templates Content Social Media 60

Pam Moore

NOVEMBER 28, 2018

Social networks such as Facebook, Instagram, LinkedIn and even Twitter are being forced to implement stronger algorithms that filter out the fluff, noise, spam and irrelevant content so that they form the interesting conversations, engagement and evoke feelings of connection to the social network. Monthly conversation theme.

Template 60

Template Templates Content Social Media 60

Pam Moore

JUNE 28, 2019

Social networks such as Facebook, Instagram, LinkedIn and even Twitter are being forced to implement stronger algorithms that filter out the fluff, noise, spam and irrelevant content so that they form the interesting conversations, engagement and evoke feelings of connection to the social network. Monthly conversation theme.

Template 60

Template Templates Content Marketing 60

Keyhole.co

JANUARY 4, 2022

LinkedIn is the most popular professional social network. Each day, more than 30 million companies use LinkedIn for business while over 800 million professionals use it to make connections and share knowledge. LinkedIn for business gives direct access to customers, investors, prospective employees and leads. There are 2.9

LinkedIn 130

LinkedIn How To Marketing Newsletter 130

Laurel Papworth

APRIL 28, 2011

In contrast, a Twitter share is only worth $0.43, and a LinkedIn share is worth $0.90. in either race registration conversions or ad impressions. 3) 1.3% = Conversion rate (originating from FB); [2.9% White Paper: Value of a Facebook Fan - An Empirical Review. worth of ticket sales. for Eventbrite. PowerReviews.

Facebook 110

Facebook Directory Statistics Review 110

Waxing UnLyrical

MARCH 11, 2015

Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals. After Wittlake’s answer, a conversation morphed into what PR is and isn’t. ” ~ Sandra Fathi, Past President, PRSA NY.

Metrics 100

Metrics How To Discount Analytics 100

Pam Moore

JUNE 14, 2017

Digital marketers want us to watch their Facebook Live and YouTube videos, listen to their podcast, read their blog, follow them on Instagram, connect with them on LinkedIn, download their white papers and the list goes on. Digital Body Language: 105 Factors Impacting Your Personal Brand (white paper).

Training 166

Training Authentication Social Networking Resources 166

ProBlogger

NOVEMBER 11, 2014

Have a conversation. If you are a B2B blog, LinkedIn, Twitter, Google+ and Facebook are your top platforms. Use white papers, government figures, research studies, and professional publications to prove your point. Your headline can get readers to click, but your intro needs to hook them to continue reading.

Content 55

Content B2B How To Reputation 55

Pam Moore

MARCH 16, 2018

There could be many different reasons why your communities are reluctant to engage with you. Just as you need to establish trust with your community, expect the same of those you bring into your inner circle. Instead focus on the art as in relationships and conversation. Get to know some of the folks in the communities.

Brands 167

Brands Tips Engagement Training 167

Pam Moore

NOVEMBER 3, 2019

Digital marketers want us to watch their Facebook Live and YouTube videos, listen to their podcast, read their blog, follow them on Instagram, connect with them on LinkedIn, download their white papers and the list goes on. 15 Tips to Zoom Your Online Brand (white paper). 15 Tips to Zoom Your Brand (white paper).

Social Media 60

Social Media Template Templates Training 60

Sprout Social

FEBRUARY 22, 2021

And half of B2B decision makers use networks like LinkedIn to research information and consume information. Choosing something more niche allows you to tap into specific conversations with industry thought leaders, executives and employees. Invite others into the conversation. Edit all your photos with one filter treatment.

B2B 137

B2B Social Media Hashtag Press Release 137

Webbiquity SMM

JULY 7, 2014

LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. 7 Guides to Using LinkedIn for Career or Networking.

LinkedIn 200

LinkedIn B2B Social Networking Groups 200

Rebekah Radice

JANUARY 9, 2017

Ready to build a strong and loyal social media community? If you’re currently having trouble with social media conversions, it’s more than likely because of this: You’ve been wasting your time producing and sharing the wrong content. White papers. They can be a terrific conversion tool.

Template 131

Template Templates Social Media Strategy 131

Oktopost

APRIL 7, 2022

Before leading down to the middle of the funnel (MOFU) for the leads that have shown interest, through downloading white papers, reading testimonials, signing up for a free trial, etc. Social media has applications at all stages of the funnel: brand awareness, considerations, and conversion. Step 3: Conversion.

Social Media 118

Social Media How To Metrics B2B 118

Buffer Social

NOVEMBER 30, 2016

This free social media class on how to monitor what your audience and customers are saying online is for marketers looking to keep a finger on the pulse of their community. Conversion Reports and collecting actionable insights. About this course: . Social Media Quickstarter. Offered by : Constant Contact. Created by : Constant Contact.

Class 40

Class Skills Social Media Marketing 40

Oktopost

OCTOBER 26, 2020

It’s easy to assume that B2B social selling can and should be limited to LinkedIn, as Twitter and Facebook are almost exclusively B2C channels. Community management and audience engagement. Multi-account, multi-platform conversion tracking. LinkedIn company page monitoring. Why you need a social media management tool.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Mindjumpers

NOVEMBER 10, 2011

According to him, around 50% of the business community is still in the Launch stage, about 40% is in the Management stage and about 10% is in the Optimization stage. During the launch stage, almost all company’s focus on setting up the big four : LinkedIn , Facebook , Twitter and YouTube. Stage 1: Launch.

ROI 244

ROI Social Media Metrics Survey 244

Pam Moore

DECEMBER 11, 2016

Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. The social networks simply provides a medium for brands and marketers to communicate in unique and personal ways with other human beings.

Template 167

Template Templates Content NewsCred 167

Rebekah Radice

JANUARY 9, 2017

Ready to build a strong and loyal social media community? If you’re currently having trouble with social media conversions, it’s more than likely because of this: You’ve been wasting your time producing and sharing the wrong content. White papers. They can be a terrific conversion tool.

Template 60

Template Templates Social Media Strategy 60

Oktopost

JUNE 9, 2020

And your own corporate accounts on LinkedIn, Twitter, Facebook and Instagram may not be able to do all the heavy lifting alone. For them, it’s a way to become thought leaders within their professional communities by sharing insightful and educational content provided by their company. Hence the latter gains less exposure in our feeds.

B2B 144

B2B Survey ROI Metrics 144

Convince & Convert

JUNE 29, 2012

Read on for insights from Evan and some social media news from Eric and Jim ( this week : Facebook changes users’ email addresses without permission, LinkedIn offers targeted status updates, and Microsoft acquires Yammer). LinkedIn recently announced some new functionality that’s pretty cool. Listen Now. Eric : Really?

Yammer 114

Yammer Microsoft Communities LinkedIn 114

Rebekah Radice

MAY 4, 2017

White papers. Will they create conversation and engage your business or interact with your competition? But the way the company builds a community and sells the product is just as important. Look to Ryan Foland, a communication strategist who knows how to engage his audience. What does that look like? Case studies.

Social Media 154

Social Media Engagement Meme Buy 154

Convince & Convert

MARCH 22, 2012

I should warn you that in business school I was the guy who was notorious for showing up to class having not read the case, but still dominating the conversation about the case. We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

I should warn you that in business school I was the guy who was notorious for showing up to class having not read the case, but still dominating the conversation about the case. We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Rebekah Radice

MAY 4, 2017

White papers. Will they create conversation and engage your business or interact with your competition? But the way the company builds a community and sells the product is just as important. Look to Ryan Foland, a communication strategist who knows how to engage his audience. What does that look like? Case studies.

Social Media 60

Social Media Engagement Meme Buy 60

Laurel Papworth

OCTOBER 8, 2012

I’m a social media strategist that blogs about social media and online communities so I find it frustrating when I am sent a PDF attachment on an email with a traditional media press release using agency created content, professional film crews employed to do the traditional campaign filming and ditto with professional musicians.

Press Release 111

Press Release scribd Social Media Film 111