Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. News needs fact-checkers and curators.

Activities 141

Activities Social Media Mobile Geotagging 141

Buffer Social

DECEMBER 17, 2018

Brian : For Facebook marketing in 2019, James recommends continuing to publish high-quality, engaging content (content which creates conversation within your community), while acknowledging the truth of the matter: Facebook Ads are the only way for your business to expose your content to a large, targeted audience on Facebook.

Social Media 110

Social Media Marketing Curata Influencer 110

agora pulse

FEBRUARY 1, 2017

It’s built around the idea that creating and maintaining strong customer relationships, offering relevant content for the stage of awareness they are at, and addressing their pain points is a vital building block for any business that hopes to survive long term. It makes curating and scheduling relevant content simple.

Social CRM 60

Social CRM Avatar Groups Groups 60

ProBlogger

NOVEMBER 11, 2014

Unique and creative content can be hard to develop, especially when you are writing for a wide demographic. Would another blogger actually choose to link to it in the sea of other content available online? Successful bloggers consistently execute on the little things that make their content relatable, shareable, and linkable.

Content 55

Content B2B How To Reputation 55

Sprout Social

JULY 20, 2016

Being active goes beyond posting content. If your prospects post on LinkedIn, get in the habit of liking and replying to their content. Reply to other people’s posts and share content from sites other than you own. You can start by surveying existing content related to your topic or industry on LinkedIn Pulse.

LinkedIn 40

LinkedIn Groups Groups B2B 40

Sprout Social

FEBRUARY 14, 2022

Say you’re sitting on a lot of content. Do you have specific goals tied to your content? If you can’t answer these questions, then you need a content marketing plan. According to one recent study , only 40% of B2B marketers have a documented content marketing strategy. What is a content marketing plan?

Content 111

Content How To Marketing Template 111

Pam Moore

MARCH 16, 2018

There could be many different reasons why your communities are reluctant to engage with you. Your content on all social platforms must scream results. Back up your claims with social proof such as blog content, references, client testimonials, client logos, guest blog posts and more. Does their audience trust them?

Brands 167

Brands Tips Engagement Training 167

Keyhole.co

JANUARY 4, 2022

While 80% of B2B leads come from LinkedIn, 96% of B2B marketers use LinkedIn to distribute content. Plainly put, LinkedIn marketing is the process of using LinkedIn to generate leads, make connections, improve brand awareness, foster professional relationships, share content and drive traffic to your website. Publish engaging content.

LinkedIn 130

LinkedIn How To Marketing Newsletter 130

Sprout Social

FEBRUARY 22, 2021

As social spaces become increasingly crowded, B2B brands will need to prioritize strong and engaging social content to stay ahead of the competition. For inspiration on how to level up your social strategy and ensure your content stands out from the crowd, we’ve rounded up a list of B2B social media post ideas for you to try.

B2B 137

B2B Social Media Hashtag Press Release 137

Sprout Social

JANUARY 21, 2021

In today’s crowded social media landscape, social marketers know how challenging it can be to get their brand’s content to rise above the noise. Throw in the fact that many social media algorithms prioritize relevance over chronological order and social teams find themselves posting all kinds of content to see what sticks and what doesn’t.

Social Media 142

Social Media Content Report WordPress 142

Buffer Social

NOVEMBER 30, 2016

If you’d like to dig into one area in particular, here’s a quick table of contents so you can jump to the section that’s most important to you: Social media marketing classes (Nos. Content and blogging classes (25-31). Identifying influencers and content curation possibilities. Content Marketing.

Class 40

Class Skills Social Media Marketing 40

Webbiquity SMM

NOVEMBER 5, 2012

In Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing , Lee Odden provides the definitive guide to SEO and its extension into social and content marketing for the new, more sophisticated world of search and web presence optimization.

Review 190

Review Press Release SEO Engineering 190

Oktopost

OCTOBER 26, 2020

Reaching these buyers on the right platform, at the right time, and with the perfect content to answer their needs is no easy feat. Content publishing and optimization features. Community management and audience engagement. One social media manager said their favorite benefit is “the Content Suggestions Search by Topic.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Sprout Social

OCTOBER 7, 2021

For communities with deaf/hard of hearing and autistic people, they tend to prefer language that puts the descriptor first. Deaf persons or deaf community. Two of the most apparent uses of gender in communications include the use of assumed pronouns and phrases when addressing an audience. Persons with diabetes. Queer person.

Brands 126

Brands Guidelines Class Company 126

Rebekah Radice

MAY 4, 2017

Before we jump into promotion, let’s first talk about your content. It’s no secret that content marketing is key to building trust with your customers. Sharing the right type of content will help: Prospects begin to recognize you as a the “go to” resource. It needs to be the type of content that converts.

Social Media 154

Social Media Engagement Meme Buy 154

agora pulse

AUGUST 19, 2020

What is content curation? How does it differ from content creation? The Content Creation versus Content Curation debate has been around a while. But first, let’s be clear on content creation vs Content Curation. Pros for Creating Content. Generates leads. Already approved.

Curation 130

Curation Content Curata Flipboard 130

Oktopost

JUNE 9, 2020

Table of Contents. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. And the best part is, employee advocacy organically emerges from the bottom-up, where up to half of your employees already actively post company-related content , pictures or videos on social media.

B2B 144

B2B Survey ROI Metrics 144

Diva Marketing Blog

JULY 26, 2012

Determine how graphics as linked to content can align with your brand values brand promise. Critical : determine your content direction that goes beyond your brands or company messaging. Build your Pinterest page as if it were a book: boards = chapters, pins = content body. Pin to help your fans “create” not curate their boards.

Strategy 96

Strategy URL Message Boards Social Networking 96

Rebekah Radice

MAY 4, 2017

Before we jump into promotion, let’s first talk about your content. It’s no secret that content marketing is key to building trust with your customers. Sharing the right type of content will help: Prospects begin to recognize you as a the “go to” resource. It needs to be the type of content that converts.

Social Media 60

Social Media Engagement Meme Buy 60

Webbiquity SMM

JANUARY 5, 2016

As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. Is your Content Boring? So is your content boring?

Content 60

Content B2B Marketing Hubspot 60

Convince & Convert

MAY 19, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Why D.I.S. We like that.

Social Media 137

Social Media Strategy Consultant Social CRM 137

Convince & Convert

JULY 13, 2012

It is about real timeliness and curating content in a feed. You go to a site and it’s like, “don’t forget to Like us to download the white paper.” Jay : One of the things I don’t see companies doing to counteract that, however, is creating status updates in the feed that link to the tabs.

Banking 113

Banking Mobile Team Social Media 113

Writtent Blog

MAY 15, 2013

For many content marketers, curation is something of a silver bullet. Rand Fishkin of SEOMoz has joked that we’re in the midst of a content arms race; companies across all industries have realized the power of custom content , and are actively competing to produce better-quality materials. Curation Is Social.

Curation 103

Curation Curata Content Mashup 103

Convince & Convert

FEBRUARY 5, 2012

Yet, far too many agencies are devoting resources to content marketing and social media solely because they feel they have to do so. What are you really trying to accomplish – as an agency – with all of this content and social media? 4 Reasons Agency Content Marketing Might Be Worth It. To what end?

Content 145

Content Marketing Curation Committee 145

Convince & Convert

MARCH 11, 2015

When it comes to marketers and their content, this dynamic can get even weirder. From publishing hard-line content to making outlandish promises, the carnival barker school of content offers plenty of gimmicks that sound bold in theory but just look idiotic in practice. Keep that in mind when curating your online universe.

Aggregator 60

Aggregator How To Guidelines Curation 60

Convince & Convert

SEPTEMBER 15, 2015

From our research at CoSchedule , we found that planning awesome content is a major challenge for most content marketers. That’s why we recently launched a new feature for our content marketing editorial calendar tool that helps marketers plan any type of content they could possibly want to publish. Here ya go.

Types 60

Types Content Diagrams Posterous 60

Sprout Social

MAY 10, 2023

There’s as much funny meme content on Twitter as political discussions and updates. Table of Contents Why should businesses use Twitter? Twitter is a hub of niche communities, real-time conversations and microblogging. Use this information to create tailored content they resonate with. Let’s get started.

Twitter 108

Twitter Hashtag Sentiment Trends 108

Convince & Convert

DECEMBER 30, 2015

From our research at CoSchedule , we found that planning awesome content is a major challenge for most content marketers. That’s why we recently launched a new feature for our content marketing editorial calendar tool that helps marketers plan any type of content they could possibly want to publish. Here ya go.

Diagrams 60

Diagrams Posterous Eventful Template 60

Writtent Blog

FEBRUARY 20, 2014

The average marketer today uses 12 different content marketing tactics. Ten years ago, only a handful of us had even heard of content marketing. You need to consistently come up with more content marketing ideas to publish even more engaging content. Audience is drowning in poor quality content these days.

Content 104

Content Marketing Screencast Tumblr 104