Convince & Convert

MAY 25, 2010

I was there speaking at the Counselor’s Academy PRSA annual conference. When I ran an agency, I put just as much stock in prospective employees’ Excel abilities as I did in their Word, Powerpoint, or Photoshop skills. Thanks for bringing it to CA conference! Adjust Staffing and Timelines. Every search. Every click.

Marketing 123

Marketing Social CRM Conference Social Media 123

Convince & Convert

MAY 4, 2010

They can’t possibly employ all of the people with the skills required to successfully lead organizational change and the adoption of emerging technologies. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. How can I help you?

Social Media 116

Social Media Strategy Consultant ROI 116

Convince & Convert

APRIL 1, 2010

It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports? So, I peeked at YouTube.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

JUNE 22, 2010

No stack of case studies or conference road trips will do it, either. link] Pritesh Patel Why You’re the Key to Social Media Success: [link] DebDrive If I had to make a prediction, I'd say within two years we'll see social media skills appearing on competency requirements for management, if not executives.

Social Media 130

Social Media B2B Company Consultant 130

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Wouldn't you agree?

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

JUNE 3, 2010

jefflogden The skills needed for this are, unfortunately, uncommon. I'm not sure you can teach this, nor is it a skill Boards of Directors look for — but they should. DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow Really, Jay? We may be the least vindictive, grudge-holding society ever.

Social Media 156

Social Media Strategy Consultant Social CRM 156

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Too often we see social media strategies that involve putting photos into Flickr, videos into YouTube or the creation of a Facebook application and then never revisiting the environment to engage with the communities around this content.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Techipedia: Tamar Weinberg

JULY 29, 2010

I actually had a client call me out on stage once, in front of like 800 people at a conference, in an attempt to pay me a compliment. There is no longer appreciation for any kind of professional skill. In the last part, he said, “He’s a cheap date. If you want some advice, just take him out to lunch.&# Great post!

Products 267

Products Consultant Price Social Media 267

Convince & Convert

AUGUST 18, 2010

Angela Connor Author, “18 Rules of Community Engagement&# [link] jaybaer I agree Angela. The contrast in social media is stark: to build a community, we shouldn't ask who we can reach with what message, but rather, who are our fans right now and how do they talk about us. Does that make sense?

Questions 160

Questions Social Media Consultant Education 160

Techipedia: Tamar Weinberg

APRIL 14, 2010

Market saturation brings lots and lots of experts , many of whom think Twitter is a shiny new object and are ready to write books, charge $2000 for conferences where they promise TWITTER TIPS AND TRICKS THAT NOBODY HAS SEEN BEFORE (in caps!), It should be about growing the community, not cutting new people off while they learn the ropes.

Social Media 267

Social Media SEO Blogger Communities 267

Almost Savvy

FEBRUARY 11, 2009

They sent me to a conference in Huntsville Alabama where I helped with event logistics for a distinguished speaker. Thanks, Irene for creating community once again! Reply Irene Koehler says: February 11, 2009 at 4:42 pm @Sujata – Speaking another language fluently is always a great skill to have!

Travel 124

Travel Meme LinkedIn Reputation 124

Convince & Convert

MAY 19, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Why D.I.S. Thanks for sharing with us.

Social Media 137

Social Media Strategy Consultant Social CRM 137

Techipedia: Tamar Weinberg

JANUARY 5, 2009

StumbleUpon Mathematics for Stumblers (The Venture Skills Blog): Tim Nash tries to explain the StumbleUpon algorithm. The Sexy Girls of Tech and Politics: The Unbeatable Trio (NxE): Find what the community likes and pander to them for the best kind of traffic exposure on social sites. Look at Shana’s chart.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Buzz Marketing for Technology

JUNE 27, 2008

Track things like audience/community sentiment (positive/negative) if you want to map effort to results. Use social networks respectfully to share the best of your content, in a community-appropriate setting. Remember that community and marketplace are two different things. Make it easy for your community to reach you.

Social Media 280

Social Media Brands Technorati RSS 280

Convince & Convert

SEPTEMBER 20, 2010

Relevant experience always matters, as does specific industry knowledge, followed by creativity, a sense of a “safe choice” based on an agency’s reputation within the PR industry and, of course, actual public relations skill. Little consideration is given to the matter of judgment, as in critical judgment, and “poor” or “sound” judgment.

Social Media 115

Social Media Strategy RFP Social CRM 115

Buzz Marketing for Technology

JUNE 27, 2008

I believe we’re going to shift back to thinking customer service and community management are the core and not the fringe. I believe we’re going to move our communications practices back in-house for lots of what is currently pushed out to agencies and organizations. Dr. Wright. This really resonates with me. What freedom.

Cymfony 113

Cymfony Badge Skills Comments 113

Convince & Convert

SEPTEMBER 21, 2010

But, I absorbed many smaller lessons that will help guide my thinking about the conference, technology, and social business in the coming months. There is More Than One SXSW As the conference continues to grow (interactive registrations up 40% over 2009, to more than 15,000 total), attendee segmentation follows apace.

Social Media 126

Social Media Strategy Conference Eventful 126

Convince & Convert

JUNE 23, 2010

In crowdsourced systems – or in self-organizing systems – control of the community from the top down by administrative decree won't work — but controlling the captology of the system just might. Compared to before, this company is holding the reigns – albeit loosely and in new ways. How can I help you?

Crowdsourcing 121

Crowdsourcing Social Media Strategy Construction 121

Convince & Convert

SEPTEMBER 23, 2010

Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. Succeeding on the social Web requires daily participation. They're young, and blew up in a nano-second.

Social Media 146

Social Media Strategy Energy Consultant 146