Oktopost

JANUARY 31, 2024

Every organization embarking on an advocacy program should recognize the importance of metrics. However, these metrics may differ based on your organization’s unique business goals. When employees share content that leads to conversions, it signifies a direct impact on the company’s bottom line.

ROI 62

ROI Engagement Metrics How To 62

Oktopost

MAY 12, 2021

If you had to guess which business decision could increase your company’s ROI a staggering 6,469% this year, what would your guess be? It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . What is a Brand Community?

B2B 123

B2B Communities Brands Loyalty 123

Pam Moore

JULY 29, 2024

Need to better understand what results AI tools such as ChatGPT are providing when your prospects ask about you and your company. ROI, measuring results, what is that? Plan and Organize: 3. Take time to plan, organize, and train your team. RAMs eat ROI for breakfast and will drain your resources.

Team 133

Team Social Media Brands Tips 133

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 367

Marketing Syndication Adwords News 367

Keyhole.co

MARCH 24, 2024

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. million listings and a community of reliable hosts around the world ready to welcome guests with open arms. The company also recorded a whopping $2.2 But today, Airbnb boasts 7.7 or “Belong Anywhere.”

Communities 59

Communities Social Media Strategy UGC 59

Keyhole.co

JANUARY 27, 2023

Sagefrog reports that 66% of marketers have seen a positive return on investment (ROI) from social media marketing. And some marketers have even reported ROIs as high as 1000%. A study by Statista reveals that the majority of B2B marketers around the world report that LinkedIn produces the highest ROI for them. times in Taiwan.

ROI 52

ROI B2B Social Media How To 52

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. Yet, 61% of marketers claim measuring ROI is a top challenge. B2C companies were the first ones to take advantage of social media.

B2B 91

B2B ROI Social Media Hashtag 91

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 195

Marketing Syndication Adwords News 195

Dave Fleet

JUNE 4, 2014

In my presentation – entitled The Power of Loyalty in Social Media – I posited that social media presents an opportunity to drive significant ROI through customer loyalty. Communities form post-purchase, but most marketers are focused pre-purchase. That means shifting from one-way advertising to focusing on customers.

Loyalty 344

Loyalty Social Media ROI Advertising 344

Pam Moore

MARCH 30, 2020

The purpose of this post is not to educate you on what content marketing is, but instead to help you organize it, prioritize it and maximize the investment you have already made in content marketing to date. This is not good if they are not communicating to understand what the other departments are doing and what content they are developing.

Organization 78

Organization Content How To Marketing 78

Sprout Social

FEBRUARY 2, 2023

In 2022, Figo Pet Insurance went all-in on their organic TikTok strategy. In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. Cheyanne explains, “Stay on top of trends within your community.

Social Media 111

Social Media Insurance ROI Meme 111

Sprout Social

APRIL 4, 2023

And, with the right brand advocacy strategy, you can realize a stunning ROI. Why brand advocacy matters for your company How to determine if brand advocacy is effective What is a brand advocate? For employees it’s about loving their work, the company culture and, of course, the product. Is brand advocacy right for you?

Brands 130

Brands ROI Authentication UGC 130

Sherrilynne Starkie

FEBRUARY 13, 2018

They are highly-qualified professionals with specific digital marketing and communications skills and experience. Companies often call a consultant in because social media is not working. Most consultants spend time getting an understanding of the organization’s digital footprint and online audiences.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Proactive Report

DECEMBER 2, 2013

His panel was about measurement, proving value and ROI. It will be different from organization to organization and person to person. You need to establish the value equation for your company or client and provide results that meet that framework. Build an engaged community. Increase communication.

ROI 69

ROI Case Study Health Care Insurance 69

Dave Fleet

JUNE 4, 2014

In my presentation – entitled The Power of Loyalty in Social Media – I posited that social media presents an opportunity to drive significant ROI through customer loyalty. Communities form post-purchase, but most marketers are focused pre-purchase. That means shifting from one-way advertising to focusing on customers.

Loyalty 257

Loyalty Social Media ROI Advertising 257

Sprout Social

SEPTEMBER 17, 2024

This is essential as your social media goals are likely serve the same purpose as your overall marketing goals: to increase brand awareness, engage your community and drive web traffic. This ensures your brand is always open to collecting feedback and that your customers will always have a quick and easy way to get in touch with your company.

Retail 87

Retail Social Media How To UGC 87

Oktopost

MAY 20, 2024

And specifically in social media marketing, the question has always been which measurement matters more, creating engagement with our audience or bringing new visitors to the company website? For some brands, building a community on LinkedIn or Facebook and sparking conversations is the goal, so engagement metrics take the spotlight.

Social Media 83

Social Media Metrics Social Media Management Engagement 83

Sprout Social

FEBRUARY 12, 2024

They expect a positive return on investment (ROI), incremental growth contributions and strategic alignment. Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. Influencers help organizations use these authentic interactions to build a loyal community around their brand.

Influencer 108

Influencer Marketing Collaboration ROI 108

Pixlee

MAY 8, 2019

Building relationships with current and potential customers is a cornerstone for social media marketing in the digital age, and creating thriving communities has to be the center of your marketing strategy. But what is community-driven marketing and how can brands use it successfully? What is Community-Driven Marketing?

Communities 74

Communities Social Media UGC Marketing 74

Josh S Peters

OCTOBER 20, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The FINAL word on Social Media ROI The FINAL word on Social Media ROI Written on October 20, 2009 by Josh Peters in Social Media 25 Comments - Leave a comment! It’s getting to be rather annoying actually.

ROI 161

ROI Social Media Metrics Loyalty 161

Sherrilynne Starkie

OCTOBER 15, 2018

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Today Owned Media includes digital content, and the central hub is usually the company website.

Marketing 199

Marketing Syndication Adwords Social Media 199

Hootsuite

NOVEMBER 28, 2022

In short, an engaged community leads to better sales outcomes. Bonus: Download a free employee advocacy toolkit that shows you how to plan, launch, and grow a successful employee advocacy program for your organization. Savvy customers are great at spotting paid influencer content, but organic endorsements still carry serious weight.

Social Media 126

Social Media UGC How To HootSuite 126

Sprout Social

JANUARY 24, 2024

Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. It also shows you have a growing community doing word-of-mouth marketing. The Q3 2023 Pulse Survey showed that 24% of marketers use SEO tools (e.g.,

Metrics 102

Metrics Influencer Marketing Survey 102

agora pulse

JULY 17, 2020

When you manage social media for your clients or company, you’re in charge of more than just creating content, overseeing engagement, and guiding strategy. So, you have to keep your organization or agency up to date about what’s working and what needs to change. Creating a community. Create a community.

Report 147

Report Social Media Metrics Aggregator 147

Sprout Social

OCTOBER 11, 2022

More than two-thirds (68%) of marketers report their organization already has an advocacy program. Focus on relevant topics that will help your community approach common industry challenges. Behind-the-scenes/company culture content. Employee experiences are the most compelling examples of your company’s culture.

Strategy 133

Strategy Content Curation Press Release 133

Hootsuite

JUNE 28, 2023

In an era when you can watch 700 review videos for a product on YouTube, we still turn to people we consider experts — friends, family, or niche communities — for purchasing advice. Create your own dark social community Brand-run private communities take time and effort to manage but when done right, can provide huge ROI.

HootSuite 124

HootSuite URL Analytics Forums 124

Saying It Social

JULY 22, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How Social Media ROI is like Santa Claus I entered this contest where I had to post “sweet&# advice about social marketing. Has your company adopted a social media strategy because you felt you were "forced" to do so?

ROI 128

ROI Social Media StumbleUpon Digg 128

Oktopost

APRIL 9, 2024

Higher ROI- By bringing in higher-quality leads and shortening their time in the sales funnel, you’ll see higher returns on your marketing spend. Just look at companies like HubSpot, who freely provide informative articles, engaging webinars , and no-cost versions of their tools.

B2B 62

B2B Marketing ROI Hubspot 62

Sprout Social

SEPTEMBER 13, 2016

But unless you’re tracking what you’re doing, how much money you’re spending and what results you’re getting, it’s difficult to determine whether or not your Facebook ROI is actually working. Return on investment (ROI) plays a big role in your decision to not only bring Facebook into your marketing strategy, but to keep it there.

ROI 40

ROI Facebook How To Analytics 40

Pam Moore

NOVEMBER 19, 2018

Organic reach is dwindling to zero. Did you know of the highest performing B2B content marketers, 90% say they prioritize their target audience's informational needs ahead of sales and promotional messages from their own companies. Don't give up yet though. It's all a matter of creativity, focus and priorities.

ROI 60

ROI Content Training Statistics 60

Keyhole.co

JUNE 24, 2024

In fact, there are several things you can do to achieve organic growth. The best times for media companies are on Tuesdays at 5 pm and Fridays from 8-9am. But for education companies, the best time is on Wednesday at 9 am and Saturday at 5pm. Research also found that the average cost per click in the US was $0.27

Facebook 52

Facebook Community building Groups Groups 52

Hootsuite

SEPTEMBER 28, 2020

As organizations look to rebuild in a post-pandemic world, it’s essential to tap into social media’s growing economic and cultural power. Download the full Social Transformation Report to find out how 2,162 marketers are using social media in their organizations in the wake of COVID-19. Integrate cross-channel data.

Marketing 145

Marketing Committee Health Care Organization 145

Sprout Social

JANUARY 23, 2024

We help you envision how social can increase your brand’s awareness, foster community engagement and grow the bottom line. Auntie Anne’s: The crown pretzel of community engagement Auntie Anne’s , the beloved brand behind your favorite soft pretzels, is knotted up in the latest Taylor Swift conspiracy. The post quickly racked up 1.2

Report 112

Report Brands Library Sentiment 112

The Realtime Report

NOVEMBER 27, 2012

What’s the ROI of a Bigfoot Sighting? The company used its customer newsletter and social media to promote the event. From its Model Citizen photo campaign to its Disco Open Source Project to its ThinkTank Community Idea Factory, Betabrand has built its brand around customer engagement. ”Compensation: pants.”

Brands 192

Brands Organization Hosting How To 192

Pam Moore

NOVEMBER 19, 2018

Organic reach is dwindling to zero. Did you know of the highest performing B2B content marketers, 90% say they prioritize their target audience's informational needs ahead of sales and promotional messages from their own companies. Don't give up yet though. It's all a matter of creativity, focus and priorities.

ROI 60

ROI Content Training Template 60

Oktopost

JUNE 21, 2022

B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. So-called “LinkedInFluencers” are a source of invaluable information and tips for B2B marketers, and the ROI on reading a few choice posts can be dramatic.

Influencer 91

Influencer LinkedIn B2B Industry 91

Oktopost

MARCH 15, 2021

It’s a lot easier to make inroads with fun, uplifting, community-building content. You can expect more engagement and higher ROI from B2B audiences by providing value-added content that educates and informs while it entertains. Create Community. However, they’re not looking to watch digital commercials passively.

B2B 139

B2B Social Media Strategy LinkedIn 139