Josh S Peters

NOVEMBER 30, 2009

The goal is to associate the company with it’s services and offerings. The end result is financial so ROI is very relevant here and a good metric to judge your effectiveness. People are often weary of materials coming directly from the company so if you have any 3rd party reviews you can link to and share that is ideal.

Campaign 113

Campaign Social Media Brands Marketing 113

Social Media Network Marketing

AUGUST 14, 2010

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Typically in business terminology called Return On Investments or ROI. The whole ROI debate is an interesting one. The guy said, "People don't try to mearsure the ROI of their telephone calls! Social Media Ne.

Social Media 93

Social Media How To ROI Reputation 93

Techipedia: Tamar Weinberg

JANUARY 5, 2010

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. Are We Too Worried with Finding the ROI of Social Media? Measuring Social Media ROI: Does Size Matter?

Marketing 265

Marketing SEO Journal Engineering 265

Jason Yormark

AUGUST 30, 2009

I recommend The Social Media Bible or The New Community Rules: Marketing On The Social Web if you are looking for a resource like that. I've got to believe that anyone with a background like his would still see the value in old media, and realize that not all marketing campaigns ROI relate directly to sales and in fact larger issues.

Review 209

Review Case Study Postrank Study 209

Josh S Peters

NOVEMBER 23, 2009

This is often used by established companies (like Chevy with their eco campaign, or the GAP ) to keep themselves fresh in peoples minds and assist with their ongoing bid to stay relevant in the current culture. Some of which not only compile online info about your company, but do sentiment analysis as well.

Campaign 105

Campaign Social Media Radian6 Disqus 105

Josh S Peters

JULY 22, 2009

One is a great company called Horny Toad which makes great clothing and is involved in a multitude of charities. The second is a slightly larger company called Keen. Learning from your customers and how they use the products, how it fits into their lives and through these types of communication the brand is growing.

Social Media 100

Social Media Lijit eBook Retail 100

Techipedia: Tamar Weinberg

MARCH 17, 2010

Every time I tell someone I’m a Community Manager , I get a varied response. &# That last one might be the most honest of the three, since asking a Community Manager whether they tweet for a living is like asking a construction worker if they cat-call for a living, or a doctor if he asks people to say “ah!&# for a living.

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

MAY 5, 2010

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page. How do I know if there’s ROI in Facebook?

Facebook 279

Facebook How To Marketing URL 279

Josh S Peters

JULY 24, 2009

However the Wyoming based company they bought back in 2006 ( Brunton ) has been very active. Brunton has had a Twitter account for over a year and recently have picked up the pace and have been engaging their community more through it. They haven’t done much more than “fiddle around&# with it so far.

Social Media 100

Social Media Brands Meeting Retail 100

Josh S Peters

NOVEMBER 3, 2009

If you or your company is running a PPC campaign then you should have a list of keywords you’re bidding on and have a core set that are the most valuable to you. I'm a little skeptic because I know how incredibly annoying it can be sometimes when companies search for keywords in my tweets and then follow me based on that.

Twitter 100

Twitter Case Study Lijit eBook 100

Convince & Convert

MAY 4, 2010

I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies. Are there specific markers that indicate readiness within companies? There is of course relentless chatter about social media ROI and success metrics.

Social Media 116

Social Media Strategy Consultant ROI 116

Techipedia: Tamar Weinberg

JUNE 16, 2010

Are you getting ROI on your investments on the social web? Building relationships takes time so you have to give it enough time before you will see good ROI. People are following AT&T because they care about AT&T, not about some no-name behind the company. Most retargeting companies utilize ANONYMOUS pixeling.

Questions 277

Questions Social Media How To Postrank 277

Kikolani

JULY 23, 2010

Calculating ROI on Internet Marketing – measurings your return on investment for PPC, organic search, and social media with Google Analytics. Jump start your company Twitter account – from setup to acquiring followers and building community. How CommentLuv stole my heart from Disqus – a beautiful love story.

Resources 129

Resources SEO GPL Mashup 129

Convince & Convert

JULY 5, 2010

Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy! Thomas for five days.

Community building 116

Community building Social CRM Consultant Posterous 116

Convince & Convert

SEPTEMBER 22, 2010

If someone signs up to follow your company on Twitter, when you tweet will that person see it? Companies are trying to stay top-of-mind among their prior customers, and incentivize those customers directly or indirectly to spread the word to their friends and associates. Will they click on it to visit your offer/website/landing page?

Social Media 135

Social Media Strategy Social CRM Consultant 135

Social Media Strategery

MAY 6, 2010

What’s the ROI of doing this? community who have experienced similar frustrations. While there’s no shortage of resources for how to measure the ROI of social media, but unlike commercial companies, our government doesn’t use social media to make money or to sell products. htttp://www.scarf8.net

Gov 2.0 72

Gov 2.0 Organization Social Media Forums 72

Social Media Network Marketing

AUGUST 27, 2010

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? ' This excitement continues till suddenly someone wants to know the ROI. While initially we may engage but the problem starts when someone complains and we do not respond as a company / brand properly. Unported License.

Social Media 66

Social Media Reputation Widget Disqus 66

Techipedia: Tamar Weinberg

JULY 21, 2009

Only when the landscaping company mowed down the guy’s vegetable garden and did not rectify the situation seven weeks later did the guy decide to make a public spectacle of the situation. Sure, there are probably a few things you can point out that should work in the company’s favor. How many people really want that?

Social Media 153

Social Media Strategy Marketing Vimeo 153

Convince & Convert

MAY 5, 2010

This 40-something Florida Mom found herself undergoing several simultaneous life shifts, and realized that products and the communication about them didn’t resonate with her any longer. Companies didn’t seem to understand where she was, who she was, or what she wanted. It’s on JaneNation.

Social Media 125

Social Media Case Study Strategy Study 125

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. If you have all of your passwords and such handy, the process should take about 5 minutes. link] jaybaer Yes indeed. Eventually, I hope.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Would a company launch a major television campaign if the CEO had never watched TV? If anything, social media is MORE important for B2B companies than it is for B2C companies. This makes no sense.

Social Media 130

Social Media B2B Company Consultant 130

Convince & Convert

FEBRUARY 5, 2010

We’ve added Disqus as the commenting system. Also, since you’re in the process of fixing up your blog I wanted to remind you that Mofuse is not doing justice to your mobile site – [link] I tried switching to Disqus but had lots of trouble importing my comments from WordPress, did you have any trouble with that?

Disqus 109

Disqus Social CRM Patterns Consultant 109

Convince & Convert

MARCH 4, 2010

Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. We see blogging both as community building and as a function of being a web based business.

Metrics 130

Metrics Strategy How To Tourism 130

Convince & Convert

AUGUST 2, 2010

I’ll be talking about brand community strategy and how to activate your audience. Danny Brown) Tagged as: brand communities , facebook , facebook strategy , facebook success summit , Speaking Engagements Did you enjoy this blog post? link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

Facebook 121

Facebook Social CRM Consultant MySpace 121

Techipedia: Tamar Weinberg

JULY 8, 2008

People do not want to hear from companies as represented by marketers, they want to hear from other people. These scenarios come to fruition in spontaneous communities, on social networks, and other self-service tools – all thanks to the availability of low cost technology and access to the world wide web. Others aren’t.

Social Media 163

Social Media Marketing Consultant Communities 163

Josh S Peters

NOVEMBER 5, 2009

Sincerity If you’re going to be seen as a company who truly cares then your apologies need to be followed up with sincere action. Kudos to Erin Poole and the folks at Toyota for taking action and working with the community and not against it. However if you do make a mistake own up to it and then take action.

Flickr 100

Flickr eBook Lijit Sites 100

Convince & Convert

MAY 12, 2010

Will you embrace Twitter if I can show you ROI? Could I get you to reply to the people who like you and your company on Facebook if we can demonstrate that it strengthens your brand recognition? blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Why are you being soooo stubborn? Im Jay Baer.

Consultant 121

Consultant Social CRM MySpace Social Media 121

Convince & Convert

AUGUST 16, 2010

Ive founded 5 companies, and spent 15 years running digital marketing agencies. [link] Higher Calling Media RT @SadieMHarris Blastoff for My New Social Media Newsletter [link] [link] [link] MyCrowd.ca Im Jay Baer.

Newsletter 114

Newsletter Social Media Alltop Social CRM 114

Convince & Convert

SEPTEMBER 7, 2010

I wonder how Stratten feels about companies servicing customers differently , based on their online influence? DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] unmarketing Thanks a lot Jay. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. A tall order, to be certain.

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Can those results be tied back directly to sales, and therefore ROI? Your company needs to be part of that conversation. It’s about having a strategy for making your company or organization more like a person and less like a machine.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Techipedia: Tamar Weinberg

JANUARY 14, 2009

4 Reasons Many Big Brands Downplay SEO : Why aren’t all Fortune 500 companies engaging in SEO? What is the ROI for Social Media? Jill Whalen has been active on forums and online communities for 10 years now. How Does a Company Dip its Toes in the Conversation? : Is your company on the list?

SEO 162

SEO Social Media Marketing Reputation 162

Convince & Convert

SEPTEMBER 14, 2010

But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. That seems short-sighted and workable only for very small companies with a minimum of online chatter about them. Adding a Twitter field to your contact records is only a start.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Convince & Convert

FEBRUARY 23, 2010

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. Like Sonny divorcing Cher (or was it the other way around?)

Social Media 117

Social Media Strategy Social CRM Company 117

Convince & Convert

JULY 6, 2010

As the world continues to watch the devastation caused by the BP oil spill, it shines the light much brighter on the impact that major companies have on society while increasing consumer concerns about business practices. If a company is “doing good,” don’t be shy about talking about it. Don’t be Shy.

CSR 137

CSR Social Media Strategy Consultant 137

Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. Reminds me of @jaybear Twitter obsession article – [link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Twitter 125

Twitter Metrics Social CRM Consultant 125

Techipedia: Tamar Weinberg

JANUARY 24, 2008

In other words, they don’t give a damn about the community and they seemed to have moved on — perhaps completely. Instead, since they weren’t, we are left to our own devices and seek alternative methods (which are not the right avenues of communication, but what do you do when the proper roads lead you to a dead end?).

Digg 104

Digg Buy StumbleUpon Web 2.0 104

Convince & Convert

APRIL 15, 2010

Is Your Company in the Content Marketing Industry? What formerly was the sole bastion of the media, is now also a company bailiwick. Consider a company like Kodak. Kodak (and thousands of other companies) are writing blogs, taking photos, uploading videos, making presentations and creating all sorts of other content.

Content 124

Content Marketing Consultant Social Media 124