Waxing UnLyrical

article thumbnail

Influencer Engagement: Finding a Fit

Waxing UnLyrical

Recently, we had an Earth Day influencer post content about a major, for-profit retail competitor on the same day as our post. Additionally, more than 30 percent of comments received on influencers’ posts have related to their audience being educated about or inspired by our mission, and as a result, they began supporting us.

article thumbnail

Monday Roundup: Smart Integrated Communications

Waxing UnLyrical

Online Retailers Should Care More About the Post-Purchase Experience. Why: “Retailers need to create an end-to-end customer journey, so customers come to love and crave interacting with them,” says Amit Sharma for Harvard Business Review. Please share in the comments below. Image: Helloquence via Unsplash, CC Zero.

SMS 105
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

Now, there are all kinds of devices that allow individuals to put pictures up without having to make comments or even bring up their own social networks. Retail companies the world over are taking to holistic commerce and everything it brings to the table. Please share in the comments below.

Content 253
article thumbnail

5 Simple Ways Small Businesses Can Ace Social Listening in 2019

Waxing UnLyrical

billion people use it daily to connect, chat, comment, vent, shop, learn, play, etc. Fast Retailing. In this post, I’ll be sharing tips on how to win customer attention for keeps. So keep reading, but first: What is Social Listening? Social media is huge and loud. They include: Adobe Systems. Align Technology. Hindustan Unilever.

article thumbnail

Finding Keywords: The First Step to Blogging Success

Waxing UnLyrical

Whether those are sales people, account managers, customer service, or retail workers, they are the people who are continually interacting with your customers. Please let me know your thoughts in the comments. Some of the best sources for finding keywords and phrases are the people who interact with your customers on a daily basis.

Adwords 278
article thumbnail

Capturing Attention: The First Step to Action

Waxing UnLyrical

When Ken posted the video to Facebook, one of the comments was pretty negative, along the lines of “this is completely boring.” ” To each their own; no one’s saying everyone has to agree with everyone else. ” (I actually think Ken did a pretty decent job given he had only one camera and did this on the fly.).

Flash Mob 182
article thumbnail

Monday Roundup: #NovaCOM15

Waxing UnLyrical

Retailers need to look for ways to connect with the increasingly demanding consumer so that they become fans of the brand, instead of simply customers,” says Dave Hochman as he shares six takeaways for the “C-store” industry. Please share in the comments below. Top Takeaways From NRF.