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The Meme-ification of Instagram

Buffer Social

Social networks change and evolve, rapidly. In particular, we’re noticing an embrace of memes — that historically unpolished, yet highly relatable category of social media content. Keep reading for examples, inspiration, and directions on the meme-ification of Instagram and how to ride the wave.

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You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

Here are Some Key Performing Indicators of Social Media Engagement that you may consider measuring: Bookmarks (onsite, offsite). Blog Comments. Invite / Refer (a friend). Referring traffic to your website. Or, any links you’re passing to others through Facebook, Twitter and other social networks.

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Instagram Reels vs. TikTok: which is the best short-form video platform?

Sprout Social

Unlike other social networks where videos might be meticulously edited, unpolished and organic content tends to perform best on TikTok. Skits and memes. Check out Stitch Fix’s Reels tab, for reference. Aesthetics matter for brands on social media. Product showcases, reviews and recommendations.

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9 tips for designing TikTok marketing campaigns (and examples to show them in action)

Sprout Social

We have some exciting news: As of today, Sprout Social is partnering with TikTok to launch a first-of-its-kind integration. Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks.

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How to make sure you’re marketing to Gen Z the right way

Sprout Social

Don’t forget that Snapchat is the most popular social network for Gen Z based on social media demographic data. The concept of time-sensitive, ephemeral content that “disappears” is an element of social media that young customers have grown accustomed to. Let us know in the comments below! Challenges?

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Social media memes: The best of 2022

Sprout Social

Is there anything better than when a new social media meme takes over the web? If you work in social media, staying up to date on trending meme formats is all in a day’s work. Maybe that’s why social media managers make such good memes. What are social media memes ?

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Do Social Media Engagement Metrics Really Matter for Your Business and Why?

Pam Moore

The more you click, the more you comment, the more you engage, the more content that gets seen. How and why you measure social media engagement is critical for success. Read every blog post, social media post and others we publish? Social Profit Factor Training Academy and Marketing Nutz Can Help! . Think about it.

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