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How to build brand loyalty that lasts

Sprout Social

Brand loyalty will build ambassadors and help you retain customers long term. Read on to learn how you can bring the concept of brand loyalty into focus through your marketing. What is brand loyalty and why is it important? When people strongly favor a particular brand over all the others, that’s brand loyalty.

Loyalty 85
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Instagram Analytics: 2024 Guide to Smarter Results Tracking

Hootsuite

Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. Post comment rate: Number of comments as a percentage of followers or reach. Reel interactions: Total likes, comments, shares, and saves. What are Instagram analytics? Using Hootsuite 1.

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The role of AI in creating a more human customer experience

Sprout Social

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. In this manner, sentiment analysis can identify factors affecting your brand image, customer retention rate or brand loyalty.

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14 Social Inbox Tools That Will Get You To (Social) Inbox Zero

Hootsuite

This can include direct messages , public comments, comments on social ads, questions, @mentions, hashtags, and social customer service requests. Bonus: Get a free, easy-to-use Customer Service Report Template that helps you track and calculate your monthly customer service efforts all in one place.

Tools 82
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Vanity Metrics: Definition & Examples for Marketing

Hootsuite

Examples include the number of followers, likes, or comments on social media posts. The number of comments on your Instagram Story doesn’t mean much if they’re all from spam accounts. Vanity metrics in social media marketing In social media marketing, vanity metrics include follower count, likes, and comments.

Metrics 107
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Establishing and protecting your brand’s reputation online

Sprout Social

Looking at the comments, their customers value this differentiation and commitment to saving our planet. Maintaining customer loyalty. Social media is a great way to build and maintain loyalty. The key to online brand reputation management is to be proactive on social by building your brand and monitoring sentiment.

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Social Media Analytics in Healthcare: Complete Guide

Hootsuite

Bonus: Download a FREE bundle of social media tools designed specifically for the healthcare industry — including post ideas, a calendar template, a social policy template, and a social media strategy template. Social media analytics also helps organizations identify positive sentiments and testimonials.