As you know, my top 10 blog posts I read on vacation on Monday included Shel Holtz’s blog about moderating comments. Sneak peak: Joe and I disagree about moderating blog comments. respect the heck out of his decision to moderate his comments. He says he found a comment that said, “ Name redacted is a thief and imposter take no note of him. Have guidelines on your blog that state you will delete comments that appear libelous to you. Blogging, as Kevin Dugan stated in a comment here yesterday, is 80 IQ points. Moderating comments or no? MORE >>

Of particular interest was the presentation by Malcolm Phillips, the Code Policy Manager at the Committee for Advertising Practice (CAP) , on updating the digital remit of the CAP code and the new Advertising Standards Authority (ASA) guidelines for online advertising that come into effect from 1 March 2011. From the 1st March,  if brands decide to re-purpose user generated content in their marketing strategies, they become liable for the content from the time of use onwards – it falls within the same guidelines as any offline or brand-generated marketing content. MORE >>

Have you ever written community guidelines, or worked with someone to get them started? Community management "community guidelines" Community Engagement irrelevant comments online commentsI’ve done both, and there is one word that often comes up: “irrelevance.” ” Community managers, particularly those connected to a consumer brand do not want irrelevant conversations in their community space. If it’s not about the company, the product or the [.]. MORE >>

Commenting is what makes a blog article a living and breathing document. When you make insightful, witty, or thought-provoking comments, you encourage a dialogue that adds value for the entire community of the blog – for today and into the future when new readers happen along. Our Blog Commenting Guidelines. Unlike some of the mega blogs, the comments here predominantly fit those guidelines. In putting these guidelines together, I read many blog commenting policies. Your Comments Reflect on You. The Best Commenting Strategies. MORE >>

Tweet Recent comment count on Facebook brand pages is going up, just proving that now, people accept social media as an effective method of communicating with their brand and entering a conversation. These comments can obviously be both positive and negative and can suddenly spring up in quantities if your update has a viral potential. lot of brands on Facebook, like Coca-Cola or Disney, have a very large user base of loyal fans and in recent past they have received up to 2000 comments per post. Comment overload could be periodic or regular, depending on the page. MORE >>