yMarketingMatters

JUNE 20, 2014

Engagement, Shares, Comments. Your followers have acknowledged your presence and are looking and reading your content. Engagement, Shares, Comments. Engagement happens when those first likes, +1s, retweets and favorites turn into comments and shares. You can measure a particular channel, like Facebook or Twitter.

Small Business 263

Small Business Social Media How To ROI 263

yMarketingMatters

JUNE 22, 2012

While social media marketing like Facebook, Google+, Pinterest, Twitter, and LinkedIn are getting tons of interest, email is still KING. Email is used far more than Facebook and Twitter combined. Daily activity for Facebook: 60 million updates. I created a Facebook Custom App Thumbnail that opens into a simple form.

List 257

List Organization Tips Newsletter 257

yMarketingMatters

JANUARY 19, 2012

Inject your own special personality into your brand, and each piece of content. This is how you will turn your casual website or Facebook visitors into ongoing subscribers and fans. So many businesses don’t really take the time to get to “know” and speak to their target audience in their marketing content. Find your own voice.

Trends 279

Trends Marketing Mobile Wireless 279

yMarketingMatters

JANUARY 10, 2014

Measurement, statistics and content between social media, website, email and online advertising overlap and are influenced by one another. To make headway on Facebook, Twitter, YouTube, you can no longer rely on organic growth alone , it’s too slow. Social Media Advertising. It must be ignited by advertising dollars. Get onto Google+!

Social Media 277

Social Media Tips Marketing Mobile 277

yMarketingMatters

JUNE 22, 2012

While social media marketing like Facebook, Google+, Pinterest, Twitter, and LinkedIn are getting tons of interest, email is still KING. Email is used far more than Facebook and Twitter combined. Daily activity for Facebook: 60 million updates. I created a Facebook Custom App Thumbnail that opens into a simple form.

List 217

List Organization Tips Newsletter 217

yMarketingMatters

AUGUST 21, 2015

What began on Twitter has now spread to Facebook, Google+, Instagram, Google search, and almost everywhere in between. The Hashtag… …is used on the most popular social networks: Twitter, Facebook, Google+, Instagram, Vine and Pinterest. …is is the most popular means of categorizing content on social media.

Hashtag 100

Hashtag Marketing Instagram Social Networking 100

yMarketingMatters

OCTOBER 18, 2015

Why the explosion of video content? Remember, as companies engage through social media, content has to be relevant, not spammy, providing current and potential clients with value. Where to use video marketing in social media networks: Facebook and Facebook Video Advertising. We cannot escape the growth in video content!

Video 133

Video Marketing Vimeo YouTube 133

yMarketingMatters

DECEMBER 6, 2015

Facebook rolled out quite a few exciting updates in the last month, mainly with the aim of making marketing easier for local business owners. Facebook Introduces Local Awareness Ads : Local awareness ads makes it easier and more affordable for businesses to find new customers by targeting people nearby with ads.

Social Media 100

Social Media Sentiment Study Advertising 100

yMarketingMatters

FEBRUARY 8, 2016

Facebook Introduces Audience Optimization for Publishers: Do you want more organic engagement for your posts? A new feature was rolled out by Facebook, aimed at providing an organic targeting tool to better reach and engage with their audiences. Facebook Top U.S. Read more detailed information from Social Media Examiner.

Social Media 100

Social Media URL iPhone iPad 100

yMarketingMatters

JULY 14, 2013

Favoriting” a tweet is similar to liking a post on Facebook. To maintain a successful Twitter presence: Tweet great content 3-4 times a day. Retweet other people’s content. As always, please leave your comments and feedback! #FF or #FollowFriday is a great hashtag. Basic Rules. Reply to conversations.

Twitter 271

Twitter Hashtag Feed Feedly 271

yMarketingMatters

JULY 20, 2016

Facebook, on the other hand, with its unlimited character updates, makes it a great channel for brand storytelling. A Tweet has a much shorter lifespan than a Facebook update. 1) Align your Business Goals with your Social Goals: (2) Develop Your Content Strategy. is original brand content. ⅓ Ideas For Content.

Twitter 100

Twitter How To Hashtag Notification 100

yMarketingMatters

JULY 19, 2016

Facebook, on the other hand, with its unlimited character updates makes it a great channel for brand storytelling. A Tweet has a much shorter lifespan than a Facebook update. 1) Align your Business Goals with your Social Goals: Align your Business Goals with your Social Goals: (2) Develop Your Content Strategy.

Twitter 100

Twitter How To Hashtag Notification 100

yMarketingMatters

JULY 14, 2013

Favoriting” a tweet is similar to liking a post on Facebook. To maintain a successful Twitter presence: Tweet great content 3-4 times a day. Retweet other people’s content. As always, please leave your comments and feedback! #FF or #FollowFriday is a great hashtag. Basic Rules. Reply to conversations.

Twitter 138

Twitter Hashtag Feed Feedly 138

yMarketingMatters

JULY 14, 2013

Favoriting” a tweet is similar to liking a post on Facebook. To maintain a successful Twitter presence: Tweet great content 3-4 times a day. Retweet other people’s content. As always, please leave your comments and feedback! #FF or #FollowFriday is a great hashtag. Basic Rules. Reply to conversations.

Twitter 100

Twitter Hashtag Feed Feedly 100

yMarketingMatters

AUGUST 7, 2016

Changes to News Feed Ranking: Facebook announced another change to the algorithm that determines what people see in the news feed. Remember: the news feed algorithm regulates whether your fans see the content you post on your business page. The second Facebook algorithm change considers when people Like or comment on a post.

Social Media 100

Social Media Reddit Embedding News 100

yMarketingMatters

MAY 29, 2018

Facebook: Once a day is best or you’ll start to feel spammy. Research shows posting on Facebook, Instagram and LinkedIn one or two times per day receives 40% higher user engagement compared to three or more posts per day. Twitter has a very fast throughput on content and the lifespan of tweets is short, about, 2 hours.

Social Media 113

Social Media Real Estate Curation Syndication 113

yMarketingMatters

JANUARY 15, 2017

You can use hashtags on personal and business pages, in groups and even in comment sections. By including a hashtag in your updates, you can get in front of MANY MORE potential clients who may not have seen your post otherwise and can create extra buzz and exposure for your business by sharing your content.

Hashtag 100

Hashtag Social Media How To Marketing 100

yMarketingMatters

AUGUST 9, 2015

However, background wallpapers might be removed completely, so don’t call your designer just yet… Facebook New Tools for Video Publishing. Facebook native video is now huge and Facebook is making it easier to help video publishers grow their business on Facebook via video. Enhanced Creator Studio app.

Social Media 100

Social Media Notification Upcoming YouTube 100

yMarketingMatters

FEBRUARY 28, 2016

Google considers activities such as social engagement, comments, and website visits to be ranking factors. Stats show that consumers are becoming increasingly visual and prefer images, videos and infographics to other types of content. Content with relevant images gets 94% more views than content without relevant images.

Social Media 100

Social Media Marketing Mobile B2B 100

yMarketingMatters

AUGUST 9, 2013

When Facebook introduced its Twitter-like hashtag (#) feature in June, marketers began to buzz about the potential boosting effects that this new Facebook trend can bring to brands and businesses. Hashtags are gaining momentum on Facebook. You can save time by being able to post the same content across several platforms.

Hashtag 254

Hashtag Facebook Privacy URL 254

yMarketingMatters

AUGUST 13, 2013

When Facebook introduced its Twitter-like hashtag (#) feature in June, marketers began to buzz about the potential boosting effects that this new Facebook trend can bring to brands and businesses. Hashtags are gaining momentum on Facebook. You can save time by being able to post the same content across several platforms.

Hashtag 100

Hashtag Facebook Privacy URL 100

yMarketingMatters

JANUARY 27, 2014

Google treats your Google+ content like another website page. Basically, when it comes to SEO and social media, Google+ content trumps content on any other social platform. Your audience may find your Google+ content through a standard Google search. So Google+ means better search engine results for your business!

Google 275

Google URL Real Estate Statistics 275

yMarketingMatters

JUNE 5, 2015

Facebook Supports GIF. Since GIFs are back and all the other major services are using it, Facebook had to jump back on the bandwagon. Facebook Carousel Ad Format Now Available for Mobile. Facebook introduced carousel format Facebook ads last year, and due to its success they have to extend the ad format to mobile ads as well.

Social Media 100

Social Media Mobile Analytics LinkedIn 100