Sprout Social

AUGUST 24, 2022

Olivia Jepson , Sprout’s Social Media Strategist, is the unofficial face of our brand on Instagram and TikTok. Not only is she on-camera talent, she’s also responsible for creating content, helping build our social strategy and analyzing social data. For Jepson, the path to social was indirect. “I

Social Media Management 103

Social Media Management Social Media Tips Skills 103

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. To help you out, we’ve put together a list of 14 types of social media every marketer needs to know.

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Types Social Media Microblogging Overview 145

Later

FEBRUARY 18, 2020

Want to know what free social media management tools the top industry pros can’t live without? Everything on this list will help you with fun things like Instagram Stories and hashtags, as well as managing the nitty-gritty data side of running a business on social. 2 Free Social Media Management Tools: Over.

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Sprout Social

SEPTEMBER 13, 2022

But that also means you have to step up your social video strategy. Leveraging your video strategy to get more leads, connect with your audience and convert them into customers should be a priority. But the platform may not have all the tools you need to manage a scalable video campaign or strategy. Sprout Social.

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Tools Strategy Video Library 123

Oktopost

JUNE 19, 2023

That is the digital marketer’s bread and butter, and demonstrates precisely how important a streamlined social media management strategy is needed to support lead generation. Social media is overflowing with market insights. This is what makes it one of the best social media platforms for generating leads.

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Social Media Strategy B2B Collaboration 62

Sprout Social

JUNE 7, 2022

It’s only natural to want to knock your IPO communications strategy out of the park. For an outsized impact, let social media be the secret sauce that elevates your strategy from “good” to “great.” Keep reading to learn more about social’s role in your IPO communications strategy.

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Strategy How To Hashtag Team 116

Sprout Social

MARCH 19, 2020

Agencies of all types are brought on to handle a multitude of responsibilities for their clients. Whether providing full-service social solutions, specialized brand marketing or stepping in for a specific campaign or project, agencies cater to their clients first and foremost. Every agency starts with a specific type of expertise.

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Social Media Strategy Case Study RFP 112

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. This helps promote collaboration while reducing redundancy and duplication of effort.

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Template Templates Social Media Tips 134

Sprout Social

SEPTEMBER 2, 2022

Brushing up on ways to prove the impact of your work across the entire organization benefits every marketer—from directors to social media managers. Here are a few social media marketing training resources that will improve your skills and show your impact. Free social media marketing training and resources.

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Training Course Resources Social Media 118

Social Media Strategies Summit

DECEMBER 16, 2022

Karla Fung , Social Media Manager at UC Davis, hosted our Higher Ed Summit session and featured expert insights from: Sarah Barnes , Associate Director, Communications and Marketing, Harvey Mudd College. Lawerence Synett , Director of Social Media, University of Colorado Denver. Check out our upcoming events!

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Social Media UGC Project Collaboration 130

Sprout Social

DECEMBER 15, 2023

It’s common knowledge amongst social media marketers that Facebook’s organic reach is tough to get. It involves a hefty strategy of great content and consistency. Automating your Facebook posts will create a streamlined process for you to focus on your overall Facebook marketing strategy.

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Facebook How To Publishing Analytics 121

Hootsuite

FEBRUARY 12, 2015

However, as more businesses establish a social presence, the difference in approaches for B2B and B2C marketers diminishes. For example, the main advantage of using social media for both types of marketing is building relationships with current and potential customers. Use social media for content promotion.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Buffer Social

APRIL 13, 2023

Nothing says anyone can become a social media manager like Buffer’s resident music major turned SMM, Mitra Mehvar. However, the question is less can you become a social media manager and more should you pursue this career? Is it as fun as that one girl on The Bold Type makes it look?

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Social Media Social Media Management Skills Survey 86

Sprout Social

JUNE 28, 2023

At its core, automation cuts out redundant, time-consuming tasks so your team can focus on strategy. It includes automation strategies across marketing, including social media, digital advertising, segmentation, analytics and data measurement and yes, email marketing. This is crucial to improving your strategies.

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Keyhole.co

MARCH 11, 2024

Creating a monthly LinkedIn Analytics report is your go-to strategy for gauging your professional network’s engagement and reach. Regular analysis of your LinkedIn activities is crucial for understanding your audience’s behavior, optimizing your content strategy, and enhancing your overall presence on the platform.

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Template Templates Analytics LinkedIn 52

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. As its impacts continue to grow, social media managers have taken their roles in new and innovative directions. More senior-level marketing roles will call for social media experience.

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Social Media Marketing Social Media Management Trends 145

Sprout Social

FEBRUARY 8, 2024

Customer support tiers bring much-needed order to your case management strategy. The Dashboard features a directory that enables users to self-select the type of support they’d like to receive. Social customer care rarely lives exclusively with one team. Why do organizations use tiered support?

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agora pulse

SEPTEMBER 22, 2020

So, say you’re a start-up social media agency that wants to drive free-trial sign-ups, an HR rep promoting company culture and brand, or an internal comms pro at a multinational company needing a way to get information to employees quickly … Video should be a key component of your content strategy.

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Video Social Media Management Small Business Template 116

Keyhole.co

JANUARY 17, 2024

On the other hand, social listening is like tuning in to your audience’s favorite radio station. It’s about understanding the “why,” gaining a deep understanding of your audience, and refining your campaign strategy. These two strategies often overlap and work together.

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Sentiment Analysis Brand Monitoring Trends 52

Sprout Social

APRIL 28, 2020

For some social media managers, reporting comes with the job. For others, leadership may have a more hands-off approach, expecting the social team to “just put this on social.” ” But making social media work is work, and measuring whether it’s happening requires at least a little analysis.

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Report Social Media Social Media Management Project 119

agora pulse

MARCH 25, 2020

Most of us social media managers operate and plan for businesses to continue to succeed, and everything to be good in the world. What Social Media Managers Need to Do First in a Crisis. ” Social media strategy during a crisis. But not all tough times can be predicted.

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agora pulse

FEBRUARY 11, 2021

People are figuring out all the ins and outs of Clubhouse and developing strong business usage strategies. Collaborations. After your initial explorations and testing in Clubhouse, from an agency standpoint, you need to develop a strategy that will match your current business goals. Collaborations.

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Collaboration Instagram Conversation Domain Name 167

Sprout Social

APRIL 9, 2020

Backed by data, marketers can apply logical and results-oriented insights to their strategies. Sprout’s organic social team also had hunches about what kind of content and creative works for awareness goals. In the last year, the organic social team’s main KPI was impressions, and conversely to paid, video was driving those metrics.

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Social Media Collaboration Team Organization 137

Social Media Strategies Summit

FEBRUARY 18, 2021

You can leverage this trend by incorporating stories into your social media content strategy. Post engaging and frequent stories on your social media accounts to keep your customers engaged and entertained. Video Will Continue to Be the Most Important Type of Content. Image via Instagram. Keep reading.

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Trends Social Media Authentication Instagram 193

Oktopost

JANUARY 11, 2024

Types of Demand Generation Tools While some companies prefer to look broadly at marketing automation, others may choose a tool for a specific purpose, such as sending newsletters. There are many types of demand generation tools, including: Content marketing tools optimize SEO , analytics, and competitor analysis.

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Tools B2B Hubspot Analytics 62

Sprout Social

MAY 3, 2023

In the current climate, whether you’re a CMO with a background in strategy or demand generation, you will be called upon to communicate the value of social media to your CFO. Here are five ways to build a collaborative, trusting partnership. For example, you may allocate your budget accordingly.

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ROI Cost B2B Organization 97

Sprout Social

AUGUST 26, 2020

So you’re ready to bring on a new social media manager to help your brand or agency’s marketing efforts. This is why it’s so important to know how to train social media managers and properly onboard a new social media team member. Social media expertise.

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Team Social Media Social Media Management How To 139

Sprout Social

JULY 28, 2022

Those are just a few of the tasks social media marketers must juggle to produce high-performing video content. Today, 66% of social media users say short-form video is the most engaging type of social content. To keep up, social teams must produce videos efficiently—without working to the point of burnout.

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Template Templates Social Media Video 98

Buffer Social

JANUARY 22, 2024

Lindsey predicts that we may even see LinkedIn play more of a direct role in facilitating creator-brand collaborations with a light version of a creator marketplace. ” Next is younger Gen Z social media managers posting to LinkedIn, which brings a new energy to the platform. Tell us in the comments!

Social Media 101

Social Media Authentication LinkedIn B2B 101

Keyhole.co

DECEMBER 13, 2023

Managing your brand’s online presence and reach can be a challenging task. Social media marketing keeps evolving with each new social app. Add to the mix the ever-changing trends, you realize you need a robust social media strategy to run successful online campaigns.

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HootSuite Price Sentiment Social Media Management 52

Hootsuite

JANUARY 18, 2024

Find more eye-popping stats about social media here !) But whether you’re a budding entrepreneur or a seasoned pro stepping into the digital landscape for the first time, we know that starting a social media marketing strategy from scratch can feel intimidating. Or influencer collaborations !) (Or

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Social Media Tips HootSuite Marketing 121

Sprout Social

DECEMBER 3, 2020

The depth of features and parity to the desktop version make it so that users can seamlessly switch to managing social from anywhere. Learn more about how this pocket-sized solution provides big-time benefits for social media marketers. Social media management apps like Sprout’s simplify team collaboration.

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Mobile Notification Collaboration Library 139

agora pulse

NOVEMBER 10, 2020

Example of Agorapulse, a social media analytics tool. Agorapulse is a social media management tool that offers scheduling, engagement, monitoring, and reporting. Get the ebook “SMART Goals for Social Media Strategy.” Social media channels. Social media channels.

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Analytics Social Media Tools Price 179

Oktopost

DECEMBER 21, 2023

In fact, in 2023, 71% of CMOs indicated that they did not possess an adequate budget to implement their strategies fully. By conducting thorough research on target markets, consumer preferences, and competitor strategies, CMOs can make more informed decisions and allocate resources effectively.

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Marketing Survey Skills How To 62

agora pulse

FEBRUARY 15, 2017

Chuck Ellis, Director of Social Media and PR at Fracture, needed to address several pain points with a social media management tool, namely to: Organize social media posts contributed to by multiple team members. I typed ‘Sprout Social vs.’ into Google and let autocomplete do the rest.

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Keyhole.co

MARCH 9, 2023

Hootsuite Hootsuite is one of the longest-standing and most popular social media management platforms. While it’s best-known for its social media publishing features, it does possess a suite of social listening features, branded as Hootsuite Insights Powered by Brandwatch. Contact for pricing.

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Tools Sentiment Hubspot Price 84

agora pulse

NOVEMBER 11, 2020

After all, after finding an Instagram influencer to collaborate with, for example, the idea of pitching that person to help you market and in essence advertise your brand can easily feel intimidating. Cold calling isn’t one of the most effective strategies anymore. Don’t Act Like a Cold Caller. Offer a Freebie.

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Influencer Instagram Tips Collaboration 132