Sprout Social

JUNE 11, 2024

Addressing the needs and interests of multiple audiences calls for a commitment to data, collaboration and tailored messaging. Kailey White, assistant director of Social Media & Digital Strategy, and Staci Grimes, director of digital marketing are the driving force behind Gettysburg College’s social media strategy.

Education 102

Education Social Media Strategy Collaboration 102

Keyhole.co

MARCH 11, 2024

Creating a monthly LinkedIn Analytics report is your go-to strategy for gauging your professional network’s engagement and reach. This immense user base presents an invaluable opportunity for professionals and companies to engage with a targeted audience. Is your content resonating with your target market?

Template 52

Template Templates Analytics LinkedIn 52

Sprout Social

MAY 15, 2024

Automation saves time—Sprout’s Social Media Productivity report highlights that almost 60% of marketers using tools have time to get work done and focus on the activities that really need their attention. Report on social media performance Social media reporting evaluates the ROI of your efforts.

Social Media 112

Social Media Social Media Management Sentiment Collaboration 112

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite. Plus, the three critical components of an effective influencer marketing strategy you need to know.

Influencer 99

Influencer Marketing Collaboration ROI 99

Sprout Social

MARCH 5, 2024

I was surprised to learn the team behind Nelnet’s vast social presence is only a team of two (who work with customer care and marketing groups across the company). The Social Media Specialist who reports to Dan handles scheduling, pulling metrics and monitoring conversations across social channels. It’s so much more than posting.

Resources 97

Resources Telecommunications Collaboration Project 97

Sprout Social

APRIL 28, 2020

For some social media managers, reporting comes with the job. Performing this analysis, and sharing it with managers, colleagues and leadership via a social media reporting system helps gauge the success of social marketing efforts and demonstrate that success to stakeholders. A social media reporting system closes the gap.

Report 117

Report Social Media Social Media Management Project 117

Sprout Social

APRIL 29, 2024

Need to increase your share of voice in the UK market? And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences. For brands and marketers, Instagram is the place to be if you want to connect with UK audiences.

Influencer 96

Influencer Instagram Brands Fashion 96

Social Media Strategies Summit

DECEMBER 7, 2023

As a higher education marketer, you’ve probably heard about the so-called “enrollment cliff” and its potential impact on the higher ed landscape. One of the best people to answer this is Dr. Carrie Phillips , the Chief Communications and Marketing Officer of the University of Arkansas at Little Rock. What Is the Enrollment Cliff?

Social Media Management 147

Social Media Management Social Media Education Collaboration 147

Sprout Social

SEPTEMBER 26, 2023

The emergence of artificial intelligence ( AI) in marketing is no exception. Why organizations need an AI use policy Marketers are already investing in AI to increase efficiency. Many employees are already using free AI tools as collaborators to create more impactful content or to work more efficiently.

Policies 101

Policies Marketing How To Guidelines 101

Sprout Social

NOVEMBER 21, 2022

And with consumer preferences leaning towards short-form video, the demand for agencies who specialize in TikTok marketing remains high. 5 top TikTok marketing agencies (with case studies). Who they are: Byte/Dept is a marketing technology agency based in London, New York and Berlin. Byte was acquired by Dept in February 2021.

Case Study 109

Case Study Marketing Directory Retail 109

Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. There has never been more customer, competitor or industry data available to marketing teams. In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools.

Team 103

Team Hubspot Marketing SMS 103

Later

DECEMBER 8, 2019

Influencer marketing is set to become an $8 billion dollar industry in 2020 — so it’s the perfect time to release The State of Instagram Influencer Marketing Report ! . Sign up now to download the complete State of Instagram Influencer Marketing report and we’ll send it straight your inbox! .

Influencer 67

Influencer Report Instagram Marketing 67

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. Download the template 2.

Template 102

Template Templates Social Media RFP 102

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. Too many businesses are caught in a trap of ad-hoc marketing. What is a marketing campaign, exactly?

Campaign 132

Campaign Engagement Marketing Hashtag 132

Sprout Social

APRIL 29, 2024

Need to increase your share of voice in the UK market? And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences. For brands and marketers, Instagram is the place to be if you want to connect with UK audiences.

Influencer 61

Influencer Instagram Brands Fashion 61

Sprout Social

MAY 28, 2020

Reporting on your campaign’s performance to your boss, client or other marketers. Whether you’re a brand marketer running multiple campaigns or an agency marketer managing multiple clients, an easy-to-use, turnkey solution that facilitates collaboration, execution and reporting all in one place can work wonders.

Campaign 80

Campaign Report Social Media How To 80

Sprout Social

SEPTEMBER 2, 2022

As social media has become more advanced and more important, so too has the demand on marketing and social media team. According to the Sprout Social Index™ , in the next two years 88% of marketers expect to hire a new team member. Org-wide social media marketing training. Free social media marketing training and resources.

Training 110

Training Course Resources Social Media 110

Social Media Strategies Summit

OCTOBER 13, 2023

That made Twitter’s rebranding a real open goal for marketers. But the digital marketing tool Semrush proved that it’s equally possible to comment on social trends on a less likely platform: LinkedIn. Of course, celeb collaborations are hardly a rarity for Super Bowl campaigns.

Examples 130

Examples Trends Social Media Brands 130

BeingOptimist

JULY 15, 2021

This whopping number stands as proof of the fact that businesses can make good money if they strategize their marketing around this platform. Tik Tok is undoubtedly the best channel for brand marketing mainly because of the little to no competition here. Use Hashtags in the Right Way for SEO /Tik Tok Marketing.

Strategy 98

Strategy Marketing Case Study Hashtag 98

Sprout Social

AUGUST 12, 2021

They cut down on reporting time. Only 29% of marketers use social data to assess campaign performance. Including a reporting section in your template ensures measurement—during and after your campaign—stay top of mind. They promote collaboration. Social media reporting template. Preliminary research.

Template 121

Template Templates Campaign Social Media 121

The Realtime Report

FEBRUARY 15, 2024

Beyond the usual spectacle of groundbreaking gadgets and visionary tech, this year’s event also highlighted important marketing trends. Platforms like Instagram, TikTok and YouTube present a fertile ground for edutainment content, where creative visuals, storytelling and interactive elements combine to create a social media powerhouse.

SEO 103

SEO Trends Education Embedding 103

Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. Here’s how.

Social Media 102

Social Media Sentiment Loyalty Microsoft 102

The Realtime Report

FEBRUARY 15, 2021

How To Adapt Your Marketing Strategy To Virtual Work. With social distancing as the new norm, working from home has presented new challenges to businesses. The lack of close contact makes many tasks hard, such as planning your team’s next marketing move. Image by febrian eka saputra from Pixabay. Embrace Alone Time.

Strategy 91

Strategy How To Marketing Exercises 91

Sprout Social

APRIL 29, 2021

The marketing department used to be the mouth of an organization—developing content and communicating messages to support sales. I think back to when I started in the field and my role was all about creating one-sheets, building presentation decks, planning events and helping to support advertising and awareness goals.

Marketing 133

Marketing Social Media Management Team Campaign 133

Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. What is influencer marketing?

Influencer 145

Influencer Social Media Marketing How To 145

Sprout Social

FEBRUARY 28, 2024

About 88% of business leaders who use social media technology agree it’s a critical tool in their company’s tech stack, according to The 2023 State of Social Media report. These teams report being able to perform additional responsibilities, too, like responding to customers and analyzing the health of their brand.

Social Media 95

Social Media Team Social Media Management Report 95

Visually SM

JANUARY 29, 2015

The marketing world has exploded with social content initiatives in the last few years, and when combined with the urgency and real-time expectations of audience and customers, and new marketing discipline has emerged, one that call “real time content marketing.” Real-time interaction and active participation.

Content 124

Content Findability Marketing Social Networking 124

The Realtime Report

JANUARY 24, 2022

Both works well, but if you want to make a presentation, it is recommended to have a photo gallery. Hire A Professional Digital Marketing Expert. If you want to increase revenue from your website, you might want to consider hiring a marketing professional. You might ask what digital marketing has to do with building a website?

Tips 182

Tips Content management systems Fashion Template 182

Webbiquity SMM

JUNE 17, 2014

Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. How should b2b marketers adjust their strategies to keep up with this evolution? Which long-held beliefs of b2b marketers need to be discarded?

B2B 222

B2B Strategy Marketing Metrics 222

agora pulse

FEBRUARY 11, 2021

Some rooms are business- and marketing-based, but you’ll also find motivational rooms and special event rooms in which a big name person will come in and be interviewed. Collaborations. It’s those Clubhouse conversations that can help you grow your audience and ultimately presents an opportunity to gain new clients.

Collaboration 167

Collaboration Instagram Conversation Domain Name 167

Sprout Social

NOVEMBER 21, 2023

What’s their email marketing strategy? This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more. Competitive monitoring also involves collecting data on market trends and other key aspects of your industry landscape. You need to know it all.

Sentiment 90

Sentiment Metrics Analysis Trends 90

Keyhole.co

DECEMBER 15, 2023

Our platform also uses easy-to-understand graphs and charts to present data in reports. The use cases for this platform apply to social marketing leaders, commerce leaders, and customer care leaders. Customer intelligence solutions: Brands can gain relevant customer insights and curate effective social media marketing campaigns.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Understand your new competitors The 2023 State of Social Media report also shows 92% of leaders say social data will have a positive impact on improving competitive positioning.

Brands 108

Brands How To Authentication Collaboration 108

Visually SM

JANUARY 29, 2015

The marketing world has exploded with social content initiatives in the last few years, and when combined with the urgency and real-time expectations of audience and customers, and new marketing discipline has emerged, one that call “real time content marketing.” Real-time interaction and active participation.

Content 100

Content Findability Marketing Social Networking 100

Oktopost

JUNE 1, 2023

Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. Jump to Section What is marketing automation? Social media marketing What is a Lead Scoring System? What is marketing automation?

ROI 62

ROI Social Media Marketing Curation 62

Sprout Social

MAY 3, 2023

The role of chief marketing officer (CMO) is changing dramatically. When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. Here are five ways to build a collaborative, trusting partnership.

ROI 90

ROI Cost B2B Organization 90

Sprout Social

JULY 5, 2022

First, let’s uncover why building a YouTube marketing strategy is important. Yet, marketing efforts are mismatched, with only 35% of marketers planning to leverage the network. Webinar presentation. Give your followers a glimpse into the daily lives of your team (or creators you collaborate with). Meet the team.

YouTube 123

YouTube Video Authentication Education 123