Laurel Papworth

JULY 2, 2013

Social Media Press Releases & Media Rooms for Bloggers and Twitterers, Social Media Campaign vs Strategy vs Tactics: Facebook Pages and Google Plus for Business and Twitter Tools including Measurement and Monitoring. Lunch and light refreshments are included as part of the course. Module 1: The 7 steps of social media Engagement .

Course 102

Course Social Media Press Release Class 102

Koka Sexton

MARCH 19, 2012

As I mention in the post the ROI of social media , building up to the different skill levels should be the goal of any company that wants to become a social business. Setup a profile on Twitter and push out feeds, leadgen content and press releases. Social media as a broadcast channel . Building a social business.

Press Release 96

Press Release Skills Yammer Social Networking 96

Socialmedia.biz

JULY 23, 2017

One of the tools released by LinkedIn that has grown to be especially popular is LinkedIn Elevate , an employee advocacy platform. It does exactly as the name suggests, which is making it easy for employees to support their employers’ content distribution efforts – while positioning themselves as industry thought leaders at the same time.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Laurel Papworth

JUNE 7, 2016

Social Media Press Releases & Media Rooms for Bloggers and Twitterers, Social Media Campaign vs Strategy vs Tactics: Facebook Pages and Google Plus for Business and Twitter Tools including Measurement and Monitoring. Lunch and light refreshments are included as part of the course. The 7 steps of social media Engagement .

Course 40

Course Training Social Media Press Release 40

Laurel Papworth

APRIL 29, 2012

Lecture : Laurel was named in 2012 by Forbes magazine in the Top 50 Social Media Influencers globally, and Marketing Magazine named her “Head of Industry, Social Media”. Computer Based Session: Build a social media press room with socmed press releases, blog and social objects. . Nine Steps of a Social Media Strategy.

Class 85

Class Training Social Media Case Study 85

Sprout Social

FEBRUARY 23, 2023

Now, social media has blurred the boundaries between the two, driving even closer collaboration between the functions. Say you’re preparing to write a press release on an upcoming campaign launching in partnership with a high-profile spokesperson. Has sentiment been trending up or down in recent months?

Social Media 110

Social Media Brands Press Release Sentiment 110

Hootsuite

AUGUST 3, 2023

Securities and Exchange Commission (SEC) is an independent agency of the federal government responsible for enforcing federal securities laws and regulating the securities industry. Its three-pronged mission is to protect investors, facilitate capital formation, and maintain fair and efficient markets.

Social Media 85

Social Media Tips HootSuite Policies 85

Keyhole.co

MAY 12, 2023

This can include blog posts, social media updates, and press releases. Keyhole tracks influencers in your industry and how they are engaging with your brand. It provides real-time social media analytics that can help you track the performance of your social media campaigns and measure your social media ROI.

Reputation 52

Reputation Tools Sentiment Review 52

Waxing UnLyrical

AUGUST 12, 2015

For example, 2015 is truly the year of “ROI.” Influencer posts and events are driven by the ROI of topics ranging from email marketing to press releases and social media. The CommPRO model is to develop events based upon this relevant influencer topic, your “ROI” of a specific business objective. Sales metrics.

Mobile 100

Mobile Metrics ROI Press Release 100

Sprout Social

NOVEMBER 29, 2018

More and more businesses realize the long-term ROI of brand-owned content. Depending on your industry, some holidays might be more relevant to your brand than others. Content planning collaboration. The best content ideas come from collaboration. Content marketing has been steadily growing for several years now.

Content 111

Content How To Upcoming Campaign 111

Convince & Convert

JANUARY 21, 2014

Despite a growing number of tools available to measure the ROI of social media, many of the claims made by “marketing gurus” in this sector come from the gut. Few things are more refreshing in this industry than hard evidence, and that’s why I love looking at what peer-reviewed, scientific studies have to say on the manner.

Study 167

Study Social Media Forums Case Study 167

Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Build a Social Media Cheat Sheet in Any Topic (ReadWriteWeb): Marshall Kirkpatrick writes an amazing guide on how you can find thought leaders in any industry. Are We Too Worried with Finding the ROI of Social Media? The Viral Garden): What are big brand saying about the ROI of social media? Read this Mashable guide.

Marketing 265

Marketing SEO Journal Engineering 265

Convince & Convert

OCTOBER 19, 2015

We live in an increasingly sophisticated marketing world, but many PR and marketing departments still think a mass-emailed press release will earn them media mentions and industry credibility. Use these five steps to boost communication and collaboration between your marketing and sales teams: 1.

Types 60

Types Conversation Case Study Content 60

Sprout Social

APRIL 8, 2021

Use social listening : Social listening does cover competitor research but it also extends out to general industry trends and brand sentiment. Infographics are also very shareable, making press releases to industry publishers easy. White paper, industry report & e-books. Example: Pinterest.

B2B 125

B2B Content Case Study Marketing 125