Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. But social—unlike most communication channels— offers an equally, if not more effective solution.

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Sprout Social

MARCH 16, 2023

When you think about social media customer service , there are probably two encounters that come to mind: the best experience a brand ever provided…and the worst. In this article, we’re breaking down the essential social media customer service metrics you need to track to ensure you provide exceptional service and care on social.

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Metrics Social Media Sentiment Airlines 102

Convince & Convert

DECEMBER 7, 2023

Survey results from Google and Ipsos displaying people’s level of engagement with an ad or product after seeing something they consider to be diverse or inclusive. Social Media Activism : They are active on platforms where movements about representation and inclusivity often gain momentum.

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Campaign Marketing Authentication Loyalty 137

Sprout Social

AUGUST 21, 2023

By responding to negative reviews promptly — and graciously — you’re able to build credibility and improve your social media reputation. Gain valuable insights You know what’s better than surveys and focus groups? But it’s not just about praise. Raw, unfiltered feedback from existing customers — AKA reviews.

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Review Google Brands Sentiment 85

Sprout Social

JUNE 26, 2023

It is a holistic strategy that integrates every customer touchpoint, whether email, social media, or in-person, to provide the best customer experience. Simply put, customer touchpoints are every interaction that a customer has with a brand through a website, social media, or physical stores. Actively engage with them.

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Loyalty Retail Data Strategy 122

Sprout Social

MARCH 15, 2022

There are three sources of social insights that can act as the pillars of your strategy: listening, competitor and review data. Social media is the world’s largest focus group. With social listening , marketers can tap into the social conversations that surround their brands, industries and audience.

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Reputation Brands How To Review 124

ProBlogger

AUGUST 15, 2016

Whether that would be blog post, sales emails, creating a sales pages, or even selling on social media. Competitors can also be collaborators. If social media has given us anything, it’s an unprecedented ability to hear the demands and desires of real people, in real time.”. What dreams do they want to come true.

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How To eBook Collaboration Course 20

ProBlogger

AUGUST 15, 2016

Whether that would be blog post, sales emails, creating a sales pages, or even selling on social media. Competitors can also be collaborators. If social media has given us anything, it’s an unprecedented ability to hear the demands and desires of real people, in real time.”. What dreams do they want to come true.

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How To eBook Collaboration Course 20

Sprout Social

JANUARY 20, 2021

Keyword research tools, social media listening data and review sites are goldmines for market research that are oftentimes overlooked. Analyze industry and brand-relevant conversations on social media. Once Topics are set up, your tool will collect candid conversations from the world’s largest focus group.

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B2B Research Sentiment Marketing 114

Sprout Social

FEBRUARY 8, 2023

Social media plays an increasingly important role in creating these memorable experiences. It’s a center point of consumers’ daily lives and the brands integrating social data beyond their marketing efforts are reaping major benefits. Plus, we’ll also explain how social can help your symphony stay in tune.

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Strategy Marketing Loyalty Collaboration 84

Keyhole.co

MARCH 16, 2023

More than listening to what customers are saying about your brand or industry in the social sphere, this one question is important: What do you do with what your customers and prospects say on social media? Fashion company Topshop, for example, is a good brand to learn social listening from.

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Fashion Sentiment Collaboration Policies 98

Hootsuite

OCTOBER 1, 2019

According to one survey of Canadian Instagram influencers, when asked what the worst thing about the change was, 41% reported that it has resulted in lower engagement. On Instagram, more than other social media platforms, every hashtag you use has the potential to open that post—and your brand as a whole—up to a whole new audience.

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