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Strategic brand collaborations: Finding successful partnerships

Sprout Social

There isn’t much that gets consumers more excited than seeing a collaboration between their two favorite brands. Brand collaborations, especially co-marketing , are a win-win for your brand reputation. In this article, we’ll explore how brand collaboration works and strategies to find the best partnership for your business.

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UK fashion influencers redefining style

Sprout Social

Whether it’s a try-on haul on YouTube, a styling video on TikTok or a #HighStreet fit check on Instagram, fashion influencers have an impact on how the world showcases their self-expression through clothing. Understanding the influencer landscape in the UK The power of influencer marketing extends into fashion and other global industries.

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Adidas Social Media Strategy: Sporting Online Traction Globally

Keyhole.co

This iconic footwear and sports apparel brand is well-known, no matter which part of the world you’re from. Dassler brothers — Adolf and Rudolf — started a sports footwear business from their mother’s laundry. The rest is sporting history. They continue to innovate in the realms of sports and footwear.

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Find UK Instagram influencers to grow your brand

Sprout Social

In the search bar, type “UK” followed by your industry or niche, such as “UK fashion” or “ UK fitness.” Sam’s comedic content and collaborations with his girlfriend Zara McDermott have made him popular among his followers. Start by opening the Instagram app and tapping on the search icon.

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Influencer marketing trends across industries

Sprout Social

They don’t want to simply collaborate with any brand. Brands who are intentional when collaborating with influencers will resonate with diverse audiences. Brands in fitness, beauty and fashion have led the charge on social media for over a decade while other sectors like higher education are still experimenting.

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Find UK Instagram influencers to grow your brand

Sprout Social

In the search bar, type “UK” followed by your industry or niche, such as “UK fashion” or “ UK fitness.” Sam’s comedic content and collaborations with his girlfriend Zara McDermott have made him popular among his followers. Start by opening the Instagram app and tapping on the search icon.

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Find UK TikTok Influencers for your brand

Sprout Social

Other choices include entertaining or funny stories, sports, fashion and beauty. Conduct competitor research Identify influencers your competitors are collaborating with and examine the engagement and response to their content. Collaborate with influencers and track campaign performance, all in one place.