Akamai Marketing

JANUARY 1, 2015

Case Study #2: Community Driven Product Launch. For tracking and ease, the event and its communication was primarily executed through Twitter using hashtag #DaBusHNL. 92 unique individuals created content on Twitter. Background: . A Facebook page was developed, it wasn’t actively utilized for the short campaign.

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Case Study Study Storify Products 100

Devumi

DECEMBER 29, 2017

Find out how he effectively used various platforms for his presidential bid, and his current use, in this social media case study. The post Social Media Case Study: How Barack Obama Became President appeared first on Devumi. He owes a good deal of this success to his continued success on social media.

Case Study 101

Case Study Study Social Media Platform 101

SocialFish

MARCH 9, 2011

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book.

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Case Study Study Communities Joomla 180

Waxing UnLyrical

MAY 29, 2012

Well, recently Gini Dietrich invited Lindsay Bell to dinner via The Twitter. I mean, they chose “Manwich” for their Twitter handle. So you see, you don’t have to have a Twitter account to find immense value in The Twitter for your business… but you do need to be listening. You should.

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Case Study Study Social Media Flickr 200

Taylor Marek

JANUARY 15, 2010

Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Marketing Fail: iNET Web Case Study January 15, 2010 by Taylor Marek Welcome to a pillar series I plan on putting together on my blog titled, “Marketing Fail&#. Market your company that way.

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Case Study Study Marketing Company 153

Devumi

SEPTEMBER 20, 2017

Read this social media case study to find out the delicious details. The post Social Media Case Studies: BuzzFeed Tasty’s Social Media Content appeared first on Devumi. Many of these come from Tasty, a brand created by BuzzFeed. How did BuzzFeed turn these ordinary cooking videos into a successful brand?

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Case Study Study Social Media Delicious 79

SocialFish

MARCH 30, 2011

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. ALA Twitter feeds.

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Case Study Library Communities Study 213

Kikolani

MAY 28, 2013

Popup opt-in forms are no longer just for internet marketers and the make money online niche. In this post, I’m going to share my research into popup opt-in forms: who’s using them, case studies, WordPress plugins, and the alternatives for building your mailing list. Duct Tape Marketing. Chris Brogan.

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Case Study WordPress Study FeedBurner 168

Convince & Convert

NOVEMBER 15, 2011

” As Tom Webster eloquently put it in his recent Blogworld keynote , when research wears the cloak of content marketing, it’s a recipe for the incurious to pull a fast one on the masses, disguising pointless data as gospel. But in almost every case, you’re bringing a knife to a gunfight. Point Less.

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Case Study Study Social Media Repository 139

Ari Herzog

MAY 25, 2010

Britney Spears held a Twitter press conference yesterday. Here’s a selection, in reverse order: Do you notice how she personalized each Twitter user when answering questions? Here’s a selection, in reverse order: Do you notice how she personalized each Twitter user when answering questions?

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Case Study Study Twitter Conference 79

Devumi

NOVEMBER 29, 2017

See how the brand cultivated that image and created an engaged online fandom in this social media case study. The post Social Media Case Study: Taco Bell’s Flavorful Social Media appeared first on Devumi. Some of that popularity comes in part due to their lovable presence on social media.

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Case Study Study Social Media Engagement 60

SocialFish

MARCH 30, 2011

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. ALA Twitter feeds.

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Case Study Communities Study Committee 168

Devumi

DECEMBER 8, 2017

Read how the late night comedian uses his online presence to boost his show in this social media case study. The post Social Media Case Studies: Jimmy Fallon Can Teach Social Media appeared first on Devumi. A large part of that success is thanks to his major presence on social media.

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Case Study Study Social Media Hosting 60

Devumi

OCTOBER 24, 2017

Social media case studies: PlayStation Unlike most brands on social media, PlayStation doesn’t directly promote […]. The post Social Media Case Studies: PlayStation Doesn’t Play on Social Media appeared first on Devumi. To push their brand into the 21st-century they have made waves on social media.

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Case Study Study Social Media Video 60

Devumi

NOVEMBER 17, 2017

GoPro is one of the most popular camera brands on the market today. Lets dive into the action and discover how GoPro pull it off in this social media case study. The post Social Media Case Study: How GoPro Conquered YouTube One Awesome Video At A Time appeared first on Devumi.

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Case Study Study YouTube Social Media 60

Waxing UnLyrical

NOVEMBER 8, 2011

Apple doesn’t play on Facebook or Twitter. The stock market hates surprises. The market is saying LinkedIn has a bigger upside than Apple. Microsoft with its major earnings (always top 5 in the world) but flat share price for years is a classic case. Apple: A Case Study in Why Brands Should Control Their Stories.

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Case Study Apple Study Brands 187

Waxing UnLyrical

SEPTEMBER 12, 2019

Content marketing is all the rage, and for good reason: it works. With 70% of internet users saying they’d prefer to learn through content rather than ads , content marketing makes perfect sense. Still, there’s a lot more that goes into content marketing than simply writing a blog about a new product.

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Content Marketing Case Study Study 150

Convince & Convert

DECEMBER 5, 2013

From celebrating participant’s moustaches, fundraising efforts and even raising awareness for other company’s Movember campaigns, a steady stream of engaging content continues to be shared across Facebook, Twitter, Instagram, and YouTube.

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Case Study Study Sysomos Crowdsourcing 136

Devumi

FEBRUARY 2, 2018

Discover how Lego built its popularity online one brick at a time in this social media case study. The post Social Media Case Study: Lego Built A Fun Social Media Presence for Kids of All Ages appeared first on Devumi. The company has brought that same fun spirit to its online presence.

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Case Study Study Social Media Company 60

Viper Chill

DECEMBER 18, 2013

Last month we mentioned that the Triple X Niche Case Study was now live on ViperChill. When we originally planned the case study we each had a $1,000 budget in mind. If you would like more information on these tools, be sure to follow my thread (stickied at the top) on the case studies forum.

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Case Study Study Report Domain Name 87

Buffer Social

JULY 23, 2018

There is always so much happening in the social media marketing industry that it can be a challenge to keep up with all of the latest news and insights. From constant changes to the Facebook and Instagram algorithms to the silent growth of LinkedIn and the launch of Instagram’s IGTV , marketers and businesses have their hands full.

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Case Study Study Social Media Tools 69

Convince & Convert

FEBRUARY 5, 2014

I did some research on Twitter contests by pulling the most engaging tweets from Twitter accounts for more than 12,000 companies for the month of January. But the #1 way to get engagement on Twitter was a simple “Follow and Tweet to Win” contest. There was a lot to learn from these tweets: Fashion is big.

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Twitter Case Study Sports Fashion 159

Convince & Convert

MAY 2, 2012

She is also founder and principal of Genuine Media , a marketing agency that helps clients build their individual and brand reputation through social media. Supporters also took to Twitter to help promote their favorite town. Guest post by @Lisa Loeffler , Research & Analysis Lead at Convince & Convert.

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Case Study Social Media Study Banking 121

agora pulse

NOVEMBER 30, 2020

Have you wanted to dig into content marketing but didn’t know where to begin? Check out our tips and tricks for social media managers to start their content marketing efforts. Did you know that content marketing costs 62% less than outbound marketing but generates three times as many leads? Social media marketing.

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Content Marketing How To Social Media Management 182

Hootsuite

DECEMBER 7, 2022

Twitter isn’t just the birthplace of cutting-edge humor or the top place to find breaking news. Thanks to Twitter’s advanced search features, it’s also a surprisingly robust search engine. Twitter’s advanced search capabilities are some of the app’s most well-kept secrets. Here’s how to use it: 1.

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Twitter HootSuite Airlines Mobile 115

Kikolani

SEPTEMBER 12, 2011

Some additional traffic that could come as a result of Triberr includes people who visit the post and retweet it using the post’s own Twitter button instead of retweeting the a tribe member’s tweet with their tracking URL. I found the tweets from each member in my tribes, went to them on Twitter, and copied the t.co

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Case Study Analytics Google Study 163

agora pulse

SEPTEMBER 30, 2020

Has your social media agency avoided Twitter? Twitter marketing is one of the most popular forms of digital marketing. Do you love Twitter for marketing? Do you know how to generate high-converting traffic from Twitter? Do you know how to generate high-converting traffic from Twitter? (I

Social Media Management 187

Social Media Management Social Media Tips Content 187

Direct Marketing Observations

JUNE 23, 2010

By correctly I mean he has a Facebook fan page and a Twitter account which he updates semi-regularly. His customers are not on Twitter and Facebook. Tags: SMB social media Facebook Twitter marc meyer. He is transparent, authentic, and he shares content and advice liberally when he can. There’s one problem tho. Or are they?

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Case Study Social Media Study Sentiment 156

Convince & Convert

SEPTEMBER 22, 2013

If you’re going to try to pick off your competitors’ customers on Twitter one-by-one, you probably should do so with very clear information and calls-to-action. If you’re trying to get someone to cancel a phone contract, why are you wasting precious characters pushing a marketing-speak hashtag? Unclear Benefit.

Case Study 153

Case Study Twitter Brands Mobile 153

Pam Moore

JULY 26, 2017

Running your business, as well the marketing and content strategies that support your goals also require a framework and architecture. I know what you are thinking… “Pam this is just mumbo jumbo marketing talk… I don't need a content architecture like you do, as you are a geek and you love these things.”

Content 162

Content How To Marketing Case Study 162

Mindjumpers

APRIL 25, 2011

In relation to the infographic below – which represents the US market – it’s obvious that the use of social media has increased in order to drive more customers and offline sales. The infographic is created by KISSmetrics summarizing the statistics behind each tool with successful case studies.

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Case Study Marketing Statistics Study 238

Convince & Convert

NOVEMBER 6, 2014

In watching the video, it isn’t immediately apparent that the video was crowdsourced from 27 fans on Twitter. There are no Twitter graphics, usernames, or quotes called out until the ending credits. Marketers always talk about building passionate communities and brand advocates.

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Crowdsourcing Twitter Case Study Activities 153

Ignite Social Media

SEPTEMBER 22, 2022

They have an extended library of case studies to show how their customers are using their tool for their marketing efforts. Unfortunately, they do not have a filter option to really narrow down case studies so it’s not the easiest to find case studies that may address your goals if you moved forward using this tool.

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Review Case Study Social Media Management Airlines 91

Ari Herzog

AUGUST 4, 2010

Describing themselves as search engine optimization and web development specialists who possess “online brand and marketing expertise,&# it is curious that a British marketing company named Essential lacks basic Twitter familiarity. But they know little about the social aspect of marketing.

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Twitter Case Study Marketing How To 112

Razor Social

AUGUST 17, 2016

We have a great community called RazorBlazers where we train a couple of hundred businesses and marketers on an ongoing basis on a wide range of topics. Wrote to all 40 contributors and they shared on Twitter, LinkedIn and FB. Setup ads on Twitter, LinkedIn and Facebook, including specifically targeted ads and remarketing ads.

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Case Study Study Social Media Management Embedding 40

Sprout Social

MAY 5, 2021

As a marketer, you know getting customers’ attention can be tough, but actually closing those customers is just as much of a struggle for sales reps in your org. And that’s where marketers can save the day. Your marketing team is sitting on a potential goldmine of data when it comes to what customers want.

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Data Marketing How To Collaboration 117

Razor Social

OCTOBER 24, 2016

In case you don’t know the tool it’s for building your following on Twitter. You specify the keywords that are relevant to your brand/industry and Social Quant use their advanced algorithm to search Twitter for accounts using those words. This is pinned to the top of their Twitter feed: Pinned post.

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Case Study Process Study Conversation 40