Convince & Convert

SEPTEMBER 7, 2010

The examples and mini case studies he presents provide insights that leave you nodding your head and thinking you could adopt the same approaches. UNsettling Stratten has a knack for gaps. The two sections in the book on the Trust Gap and the Experience Gap are among the strongest in UnMarketing.

Review 115

Review Social Media Social CRM Consultant 115

Waxing UnLyrical

OCTOBER 7, 2019

Case studies. Moreover, companies need to build a level of trust to boost loyalty. People are more eager to trust content from reputable sources. Improves brand reputation. Consider podcasting, webinars, videos, ebooks, slide shares and just about everything else out there. Common ones include: Blogs.

Content 234

Content Marketing Reputation Case Study 234

Convince & Convert

JULY 6, 2010

Online consumers are savvy and being open and communicative is vital to reputation management. Be Committed to CSR As mentioned, it’s critical to be transparent when it comes to a company’s CSR program, especially when harnessing social networking platforms. By transparent, I mean keep it real and no lip service.

CSR 137

CSR Social Media Strategy Consultant 137

Writtent Blog

DECEMBER 6, 2023

Blog posts can be collated into an ebook, a webinar recording could become a subscriber-only video, a magazine article could be reprinted and distributed as a booklet…the possibilities are endless. Create a customer loyalty program to encourage future purchases and referrals. Create customer case studies.

Small Business 98

Small Business Marketing Compete Directory 98

Buffer Social

JULY 25, 2023

Products : You could start offering digital and physical products to your audience that build on the niche or reputation you've built with your subscribers. Highlight case studies or testimonials in your newsletter to build trust. Highlight case studies or testimonials in your newsletter to build trust.

Newsletter 85

Newsletter How To Fashion Authentication 85

Convince & Convert

SEPTEMBER 21, 2010

This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Awareness, Sales, or Loyalty? Also, see amazing stuff from Olivier Blanchard , and a killer Webinar from Beth Harte. Or Loyalty for Nothing -> Acted once?

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

APRIL 14, 2010

Or do you think that reputation through relationships is enough to expand your market? Or do you think that reputation through relationships is enough to expand your market? Or do you think that reputation through relationships is enough to expand your market? Sounds like a great case study.

Social Media 128

Social Media Consultant Health Care Questions 128

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media – even a simple reputation monitoring program – is a time intensive proposition that requires daily vigilance. You are indeed the perfect case study. You are indeed the perfect case study. Social Media is Inexpensive False. Social Media is Fast False. Bravo, man.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

FEBRUARY 25, 2010

killer case study by @susanbaier) [link] susanbaier Hi Lisa, thanks for the nice comments! killer case study by @susanbaier) [link] [link] Punit Pandey Do You Know Your Customers Enough to Win in Social Media? “Motive&# is a great word for the WHY. Thx for sharing.

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

JULY 22, 2010

Building Long Term Relationships While it’s true that the web has made building individual relationships cheaper and easier than it used to be, this doesn’t mean that businesses can necessarily expect to build deep connections with their entire customer base; in many cases, this is neither feasible nor cost effective.

Social Media 128

Social Media Strategy Influencer Case Study 128

agora pulse

APRIL 28, 2020

Mike Gingerich : Helping a company establish a powerful presence on social media and seeing that result in sales growth and brand loyalty is amazing! Invest in yourself (time or financially) to take courses or webinars that will help you stay at the forefront of what’s happening in this field. About Jenn Herman. Jenn Herman).

Social Media Management 161

Social Media Management Social Media How To Consultant 161

Sprout Social

JULY 18, 2016

Content builds your voice, presence and reputation online. Or focus on building brand loyalty ? Case Studies. Webinars & videos. Here is an example of repurposing and sharing multiple content types: Say you completed an awesome webinar about an aspect of a service you offer. Newsletters. Social media.

Strategy 40

Strategy Content Marketing How To 40

Convince & Convert

SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. This has happened before online. link] jaybaer Great comment Kathy, thank you.

Social Media 120

Social Media Consultant Social CRM eBook 120

Convince & Convert

APRIL 22, 2010

If you’re considering “social media&# as a way to build loyalty among your existing customers, moving them from a relationship rooted in transactions to a symbiotic relationship anchored in advocacy, there are dual alternatives: 4. by @jaybaer [link] [link] Shawn McPike Great article Jay. link] Shawn McPike Great article Jay.

Social Media 128

Social Media Social CRM Loyalty Web 2.0 128

Sprout Social

APRIL 8, 2021

White papers and industry reports tend to have a reputation for being dry and unattractive. Case study. Used most often in the decision stage, case studies take an in-depth look at one of your customers. These days, case studies are readily available on the business’ website. Loyalty programs.

B2B 126

B2B Content Case Study Marketing 126

Webbiquity SMM

JUNE 6, 2011

His company provides traditional & social pay-per-click (PPC) management, natural search optimization (SEO), social media/feed marketing (SMO) and online reputation management (ORM) services to national clients. Consulted on social media and reputation management strategy with Dow, Hearst, IBM, Time/Life, & Barnes&Noble.

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Convince & Convert

SEPTEMBER 20, 2010

Ultimately, I see Twitter (and even Facebook, largely) as being more impactful on loyalty and retention, than on net new revenue. Ultimately, I see Twitter (and even Facebook, largely) as being more impactful on loyalty and retention, than on net new revenue. I might use your case study in my new book (co-written with Amber Naslund).

Social CRM 145

Social CRM Twitter B2B CoTweet 145

Convince & Convert

JUNE 16, 2010

They’re marketing-oriented but highly operational and often aimed at creating loyalty by improving customer experience. These winning strategies key on usefulness and value-creation. They’re strategic investments, not tactical expenses. They focus on fostering customer behaviors that lead to profitability.

Social Media 119

Social Media Strategy Mobile Consultant 119