Convince & Convert

APRIL 1, 2010

– Get Your Social Media Story Straight | [link] (via @ShellyKramer) cravendickens I've always been a great believer of showing clients 'look what went wrong when…' case studies. A great (and yes tragic) case study. link] Sodapopgirl @jaybaer One of the best articles I have read on this topic.

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Social Media Content Analysis Sports 120

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Isn't the same for b2c though?

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Social Media B2B Strategy Consultant 147

Convince & Convert

APRIL 14, 2010

Or do you think that reputation through relationships is enough to expand your market? Or do you think that reputation through relationships is enough to expand your market? Or do you think that reputation through relationships is enough to expand your market? Sounds like a great case study.

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Social Media Consultant Health Care Questions 128

Convince & Convert

FEBRUARY 25, 2010

killer case study by @susanbaier) [link] susanbaier Hi Lisa, thanks for the nice comments! killer case study by @susanbaier) [link] [link] Punit Pandey Do You Know Your Customers Enough to Win in Social Media? “Motive&# is a great word for the WHY. Thx for sharing.

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Social Media Case Study Strategy Study 117

Convince & Convert

MARCH 3, 2010

link] jaybaer If there were thousands of blogs, Webinars, books, etc. I'd love to write up a case study on you guys when you're ready. But what I do know is a methodology to find out.&# It's true. And it works. link] jaybaer Thank you Doug. Always good having you here. link] jaybaer Exactly.

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Social Media Strategy CoTweet CoTweet 121

Convince & Convert

SEPTEMBER 21, 2010

This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Also, see amazing stuff from Olivier Blanchard , and a killer Webinar from Beth Harte. Sessions start October 5. Go to [link] to save 50% for a limited time.

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Social Media Strategy Consultant Conference 167

Convince & Convert

JUNE 22, 2010

No stack of case studies or conference road trips will do it, either. If you don’t have the obvious social chatter about your brand, you have to make the case that content creation will drive search, which drives traffic, which drives sales. But the job of arm twisting and education can’t come from outside.

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Social Media B2B Company Consultant 130

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media – even a simple reputation monitoring program – is a time intensive proposition that requires daily vigilance. You are indeed the perfect case study. You are indeed the perfect case study. Social Media is Inexpensive False. Social Media is Fast False. Bravo, man.

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Social Media Strategy Consultant Web 2.0 149

Convince & Convert

JULY 22, 2010

Building Lasting Customer Relationships – [link] Great case studies from @stickystimuli [link] Social DJ RT @jaybaer: Are you a 1 click stand? Building Lasting Customer Relationships [link] case studies from @stickystimuli #socialDJ [link] Carson RT @jaybaer: Are you a one click stand? A summer must-read!

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Social Media Strategy Influencer Case Study 128

Convince & Convert

SEPTEMBER 21, 2010

On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? Expion just compiled 8 case studies with one of our clients, Applebee's. • Competitive analysis: How does your brand stack up to the competition? •

Social Media 155

Social Media Radian6 Strategy SM2 155

Techipedia: Tamar Weinberg

JANUARY 5, 2012

The newsletter, which was sent within the first week of the month, would include new research findings from surveys conducted by research groups such as the Pew Research Center, new discoveries from a marketing firm’s eye tracking study, or data that was recently culled across a multitude of SEO agency case study reports.

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Marketing SEO Case Study Small Business 264

Convince & Convert

SEPTEMBER 8, 2010

I think Myspace is a great case study but I don’t think FB has learned from the mistakes. If people tricked out their Myspace pages (your less is more point) with photos, blogs, videos, nusic etc and then left at the drop of a hat, why would they stay with FB who everyone doesn’t trust and only hosts our photos?

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MySpace Facebook Social CRM Consultant 136

Convince & Convert

SEPTEMBER 1, 2010

The other thing that bugs me (in addition to the clamor for proven ROI) is the need for case studies before companies get involved. [link] jaybaer Great comment Kathy, thank you. Excellent tie-in with Outliers. You’re 100% right about that.

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Social Media Consultant Social CRM eBook 120

Convince & Convert

MAY 19, 2010

I think that credibility plays a big role here; testimonials, case studies, ratings and rankings should be in the content mix. I can get people to discover, interact with and share my content all day, but all that proves is that I can push words, provide context and – maybe – that I have some authority.

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Social Media Strategy Consultant Social CRM 137

Convince & Convert

MAY 20, 2010

There's SOOOO many case studies and results out there to see what's already been done. Social media does take time, however, it'll take far less time if people, businesses, and companies work from ways that already work versus ways they're not really sure about. shining through.

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Metrics Social Media eBook Social CRM 116

Convince & Convert

SEPTEMBER 15, 2010

Case studies are one of the most popular forms of collateral. Case studies offer the perfect mix of both. Maureen Monfore I’m a freelance B2B copywriter and I’ve noticed in the last year or two in particular, companies are noticing the need for customer stories. link] Addoway.com Love the infograph Jay.

Social Media 165

Social Media Strategy Social CRM Consultant 165

Hootsuite

JULY 13, 2023

Share client testimonials, user-generated content , and real-life case studies in blog posts or other formats to offer social proof that your business is legitimate and your brand is worth engaging with. FAQs about social media lead generation What are social media lead-generation companies? of Facebook users say the same.

Social Media 98

Social Media HootSuite Analytics Newsletter 98

Convince & Convert

JUNE 8, 2010

link] : RT @kelvin8048 Are You… [link] #socialmedia [link] Hot In Marketing Are You Ready for the Opportunity Economy | social media case studies | Social Media Consulting – Convince & C. link] [link] Scott Heath RT @jaybaer: Are You Ready for the Opportunity Economy? It really brings this stuff to life.

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Social Media Foursquare Consultant Airlines 128

Convince & Convert

MARCH 9, 2010

I'd love to see a case study on this. When working on niche brands, I've often found that the bigger the media the less the impact. That means the smaller networks may be just the place for targeting young hip audience. link] Doug Braun Are You Taking Social Media Shortcuts? link] (by Jay Baer) [link] Meryl K.

Social Media 133

Social Media Strategy YouTube LinkedIn 133

Sprout Social

APRIL 8, 2021

White papers and industry reports tend to have a reputation for being dry and unattractive. Case study. Used most often in the decision stage, case studies take an in-depth look at one of your customers. These days, case studies are readily available on the business’ website. FAQs & tutorials.

B2B 125

B2B Content Case Study Marketing 125

Webbiquity SMM

NOVEMBER 12, 2013

Webinars, virtual events and other digital communications channels are driving trade shows and other live events to extinction, right? number of fans/followers) or brand reputation enhancement. Social Media Today ). 60% of LinkedIn users have clicked on an ad on the site, and 43% of U.S. Social Media Today ). Social Media Today ).

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Statistics Social Media B2B Journal 226

Viper Chill

JUNE 11, 2013

I installed this because we link to a lot of resources and examples in the case study, so I didn’t want people to lose their place in the course. When I asked him to do SEO on one of my sites for the case study, a few days later he got back to me with a huge list of things he had accomplished.

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Case Study Study Products WordPress 76

Convince & Convert

JUNE 30, 2010

I think anyone should look at them for a perfect case study on how to best use social media. I’m dying to find someone to recommend them to now. They did the Alton Brown Welch’s Grape Juice commercial, Maidenform Bras, and a whole lot more. I get Twitter follows based on keywords, where robots are obviously being used.

Social Media 128

Social Media Strategy Automotive SEO 128

Convince & Convert

APRIL 22, 2010

You have to be your own case study. You have to be your own case study. That's why we need to break social media into components – to focus on what parts of it are important to a particular company. There's no “social media playbook&# yet so many people and corporations are seeking one. Thank you.

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Social Media Social CRM Loyalty Web 2.0 128

Convince & Convert

JULY 9, 2010

More from Convince and Convert Social Media – Your Customers Are Talking About You Online Taking Consumer Reviews Viral with Facebook Amp Up Email Results with Honeymoon Segmentation Convince and Convert Recommends How to Introduce Social Media to Your Business (Danny Brown) Alexandra Kirsch and the Perfect Blogger Pitch (Danny Brown) Social Media (..)

Influencer 122

Influencer Ustream Authentication Social CRM 122

Writtent Blog

AUGUST 3, 2016

That’s right: a mini-FAQ at the bottom of each page. Write a pillar style, long-form post of at least 2,000 words or more, rich with outbound links to reputable sites, to get your SEO game down pat. The best ways to transition from fear and price mentality is through a modality of trust: case studies, bios (headshots), media (videos).

SEO 0

SEO Google Sites Engineering 0

Convince & Convert

APRIL 27, 2010

Why can’t you make your FAQ a marketing and sales tool, instead of a necessary evil? Why can’t you bend over backwards to explain EXACTLY how your product works, and why? Why can’t you have error messages on your Web site that are descriptive and blameless?

Social Media 131

Social Media Strategy Airlines Types 131

Convince & Convert

JUNE 16, 2010

(photo by D3 San Francisco ) More from Convince and Convert The Key to Social Media Success is Just 2 Letters Integrating Email and Social Media with Flowtown 4 Steps to Drive Sales with a Social FAQ Convince and Convert Recommends Alexandra Kirsch and the Perfect Blogger Pitch (Danny Brown) How to Introduce Social Media to Your Business (Danny Brown) (..)

Social Media 119

Social Media Strategy Mobile Consultant 119

Convince & Convert

SEPTEMBER 20, 2010

I might use your case study in my new book (co-written with Amber Naslund). Do I have your permission (cited, of course) to write a follow-up post at some point about that? link] jaybaer Fantastic. Scott, please send me an email. link] jaybaer That's my speciality Brandon.

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Social CRM Twitter B2B CoTweet 145