Diva Marketing Blog

NOVEMBER 6, 2014

Understanding that women gain strength and the comfort from the stories they share and are shared they used digital and social networks to tell the #StoriesoftheGirls . So, that said we measured the growth in mammogram appointments (up over 10% across the system), web site visits, and engagement in the conversation (social media).

Health Care 40

Health Care Case Study Study Campaign 40

Buffer Social

DECEMBER 14, 2023

First, the LinkedIn algorithm prioritizes this content format, probably thanks to the visual appeal and subsequent engagement. And according to our internal data, they have the third-highest engagement rate after video and photo posts at 4.2 LinkedIn carousels are a great content format for many reasons.

Examples 101

Examples LinkedIn Collaboration Case Study 101

Sprout Social

MARCH 19, 2020

But even if your agency doesn’t offer social media services to clients, don’t overlook social for your own business. . Social media is just one of the strategic communication channels that afford agencies the ability to publish content, build relationships and have meaningful engagement with prospective clients, their communities.

Social Media 103

Social Media Strategy Case Study RFP 103

Webbiquity SMM

MAY 23, 2011

Until recently, most social media case studies have focused on consumer brands. It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Leads and new business.

B2B 191

B2B Social Media Case Study Study 191

Oktopost

NOVEMBER 30, 2023

And if our data is flawed, we won’t know which channels are best to invest in or which content resonates most on which networks. We also miss rich insights about audience preferences, desires, and sentiments that could inform sales conversations and help drive more leads through the funnel. Another bonus?

Forums 62

Forums Reddit Analytics Sentiment 62

Kikolani

MARCH 24, 2016

With a few simple tweaks to other areas of your site, you can see the engagement you initially hoped for. KISSmetrics reported on a case study where the art-selling website Medalia Art performed an A/B test. Using the artists’ headshots resulted in a 95 percent increase in conversions! It’s simple psychology.

Engagement 109

Engagement How To Team FAQ 109

Social Media Strategies Summit

NOVEMBER 7, 2018

Below, we take a look at the overall direction of social media and how four emerging platforms address those trends. If your organization isn’t already thinking about how to engage with the new generation of consumers, it should be. Houseparty, The platform to engage Gen-Z. Trend #1: Focus on Generation Z. downloads up 25%.

Platform 271

Platform Social Media Influencer Trends 271

Pam Moore

SEPTEMBER 19, 2017

Is the time you invest researching your audience, learning the social networks and pounding out mounds of content fruitful? Are you one of the 22% of businesses that are satisfied with their conversion rates? Are you increasing your social currency with your actions? Need us to help train your team?

Content 164

Content Training ROI Compete 164

Akamai Marketing

NOVEMBER 25, 2011

All this social media marketing? All this chatter about humanizing and engagement? Why bother using social media for customer service? It isn’t a federal case, everyone can move on. On G+ none the less, the least populated social network out there (but with the highest geeks/post ratio).

Social Media 156

Social Media Engagement Company Social Networking 156

SocMed Sean

NOVEMBER 22, 2011

Working in social media in my day job and my night job, I spend a LOT of time around social media geeks. The other day, I overheard an entire conversation that was so full of social media lingo and jargon that it was like a whole new language. Have a funny story about social media jargon? –Sean.

Social Media 278

Social Media Case Study Class Education 278

Pam Moore

SEPTEMBER 18, 2017

Or maybe you are trying to stomp those random acts of marketing, yet you just haven't cracked that conversion nut? Social currency on the web today = attention + action. Marketers and business owners responsible for the success of their social media, marketing and content efforts need to step up and own the results.

Content 162

Content Training How To ROI 162

Convince & Convert

JULY 19, 2011

The concept of “engagement&# follows a similar storyline and is quickly becoming one of those words that makes you throw up a little in your mouth. Like “buzz,&# “leverage,&# “ROI,&# and “word of mouth” before it, engagement has become the word du jour for marketers. Engagement is often a courtship.

Engagement 122

Engagement Metrics ROI Sites 122

Hootsuite

MARCH 2, 2022

Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. Nearly a quarter ( 23% ) of social media users follow a brand or company they already purchase from. use social for “finding products to purchase.”. Another 26.3%

Retail 104

Retail Social Media Brands Tips 104

Convince & Convert

JULY 19, 2011

The concept of “engagement&# follows a similar storyline and is quickly becoming one of those words that makes you throw up a little in your mouth. Like “buzz,&# “leverage,&# “ROI,&# and “word of mouth” before it, engagement has become the word du jour for marketers. Engagement is often a courtship.

Engagement 116

Engagement Metrics ROI Sites 116

Buzz Marketing for Technology

JUNE 5, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. You already know people are talking about your brand on the Web, so you need to do your utmost to embrace and be a part of that conversation.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Unmetric

AUGUST 19, 2019

billion active social media users and that the average person has 7.6 social media accounts? . Imagine the volume of conversation taking place across multiple social media networks by billions of people daily! What can a social media monitoring tool do? Did you know there are 3.5 I didn’t either.

Social Media 91

Social Media Tools Price Hashtag 91

Oktopost

APRIL 9, 2019

Especially on social media, which is uncharted territory for many B2B brands, it’s going to be increasingly important for agencies to show exactly how a presence on social networks will yield clicks, conversations, and conversions. Here’s where social media reports come in. Reporting on Conversions and KPIs.

Report 95

Report Social Media B2B How To 95

Pam Moore

JANUARY 17, 2018

Please register for the webinar for more details to help your business succeed on Facebook and other social networks in 2018. Organic reach will be awarded only to the absolute best content that drives engagement and conversation. Yes, social currency on the web today = attention + action (you need BOTH!).

Facebook 164

Facebook Training Template Templates 164

Techipedia: Tamar Weinberg

FEBRUARY 11, 2015

A recent case study with a large home decor client determined that 15.2% of the company’s revenue could be attributed to social. The client saw a 7% increase in online sales and conversions using AddShoppers technology, and through AddShoppers technology, more than 30,000 emails were added to the company’s database.

Social Media 100

Social Media Retail Apparel ROI 100

Webbiquity SMM

APRIL 19, 2011

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Social media is about having a conversati0n with your prospects, not broadcasting to them. Conversations can’t be automated.

Social Media 194

Social Media Sysomos Case Study B2B 194

Pam Moore

MARCH 19, 2020

Brands get conversational. A continual conversation that earns trust, empowers, inspires and entertains will deliver impact and a positive return on investment (ROI). Brands will continue to turn up the volume, engagement and results with influencer marketing. The social networks are making it easy for us.

Trends 78

Trends Video Marketing Influencer 78

Unmetric

AUGUST 28, 2019

Social media listening goes beyond just looking at your emails and notifications for @mentions of your brand. This indicates that you missed out on looking at 30% of possible engagement for your brand. To avoid such mishaps what you need is a social media listening tool. HubSpot isn’t a social media listening tool.

Social Media 101

Social Media Tools Sysomos Sentiment 101

Buzz Marketing for Technology

NOVEMBER 10, 2008

Case Study at the Media Convergence Forum from Liz Cahill, VP of Marketing and Communications of Lee Jeans 13 years ago Lee recognized women were the top consumers of their jeans. Lee studied the causes that women really identified with and breast cancer was a clear winner.

Engagement 100

Engagement Cause marketing Web 2.0 Message Boards 100

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media. Not for execs on social media.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Hootsuite

JULY 25, 2023

A social media scandal is only fun if you’re not at the center of it. Balancing your professional image with the urge to post about spicy cases or engage with Twitter trolls can be tough. You don’t have to plead the fifth online — just follow these social media rules for lawyers, and you’ll be safe. 8 and Rule 8.4.

Social Media 77

Social Media Policies Guidelines HootSuite 77

Convince & Convert

JULY 5, 2013

From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. And from Janrain , a free guide on how to improve conversion rates and data quality. When to Engage? What do you like best about social media? Listen Now . via Monsanto.

Social Media 141

Social Media Brands How To Case Study 141

Keyhole.co

NOVEMBER 17, 2023

But if the conversations have a negative spin, your reputation will suffer, and you can expect to lose some existing and future customers. But you can’t do this unless you are already practicing social listening and can pick up on the trend when it begins. Knitters were often at the forefront of these complaints.

Examples 59

Examples Brands Sentiment Reputation 59

Kikolani

AUGUST 23, 2013

7 Quick ‘N Easy Split Tests That Can Increase Conversions 10% Or More – Increase conversions by 10% or more by implementing one of these 7 tactics, all proven to work in real marketing situations. White Hat SEO Case Study: 348% More Organic Traffic in 7 Days – Confused about white hat SEO?

Marketing 128

Marketing Case Study Mashup Retail 128

Lucy Hall

NOVEMBER 16, 2015

It can be irresistible to simply upload a load of promotional tweets through a scheduling tool and leave Twitter at that, but that won’t get you any real engagement and this strategy adds no value to an audience. Engagement comes from reaching out to people, joining in conversation, asking questions and being present.

Twitter 97

Twitter Collaboration Case Study HootSuite 97

Laurel Papworth

APRIL 21, 2012

In this one-day course you’ll get a real taste of the marketing power of the new Social Media campaigns: creating managing and distributing social content through online communities. What are the must-do steps of a successful campaign using Facebook, Twitter and other social networking tools? Booking information.

Training 76

Training Course Social Media Press Release 76

Socialmedia.biz

SEPTEMBER 12, 2016

Engagement on Instagram is astounding, making it a visual marketer’s dream. Instagram’s ad formats have evolved to encompass truly compelling paid conversion mechanisms, such as call-to-action buttons. A CTA’s purpose is to give prospective customers an opportunity to engage with you in a specified way. billion times a day.

Instagram 60

Instagram Tips UGC Case Study 60

Convince & Convert

NOVEMBER 15, 2013

This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing. This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing. From Janrain , a free guide to improve your conversion rates and your data quality. Please Support Our Sponsors. Listen Now.

Loyalty 138

Loyalty Nielsen Social Media Case Study 138

Keyhole.co

SEPTEMBER 20, 2023

First, you must conduct a thorough online search using social media platforms and search engines. Use social listening to track brand mentions across different social networks and forums. Deep dive into the sentiment of every online conversation around your brand. Respond to direct messages promptly.

Reputation 59

Reputation Brands Construction How To 59

The Realtime Report

JULY 5, 2012

million users adding Time to their circles on the social network. ” Having pieces that spark conversation (like the controversial breast-feeding cover) can also help to drum up interest on the social network. Time magazine has become one of the most popular news brands on Google+, with over 1.2

Google 168

Google Foursquare Social Networking Social Media Management 168

Pam Moore

APRIL 29, 2019

Being a data and ROI junkie I often find myself buried deep in analytics, spreadsheets and conversion funnels. It's easy to get side tracked by all the geekdom in social. From looks (impressions) to listens, comments, likes, follows, retweets, influence scores, views, demographics, insights, conversions and the list goes on.

Metrics 96

Metrics Social Media Marketing ROI 96

Sprout Social

OCTOBER 25, 2022

The right social listening tool can help you synthesize that chatter into timely, actionable brand insights. Both co-marketing and co-branding campaigns bring engagement from the jump. To keep your feed from growing stale, you should always have new social media ideas on the back burner to keep your feed fresh. Case studies.

Strategy 125

Strategy Brands Hubspot Survey 125

Laurel Papworth

APRIL 29, 2012

This section takes the student through 8 different options including best case and worst case scenarios with case studies. From Ignoring to Suing to Confessing, Fighting back and so on, each approach is evaluated with case studies. Computer Session: Build an social media monitoring station . - Afternoon.

Class 85

Class Training Social Media Case Study 85