Small Business Mavericks

APRIL 30, 2012

Social media is everywhere and it can often be a little daunting when for a small business owner about to engage in a social media marketing campaign. All to often a business will focus on one or two social media platforms, particularly Facebook and Twitter since they receive the most mentions.

Platform 110

Platform Social Media Forums MySpace 110

Small Business Mavericks

SEPTEMBER 10, 2011

It’s a great article except that the five ways shared can apply to any social media – Twitter, LinkedIn, Google+, you name it. There are a number of reasons why you might want to hire a professional social media team to handle your campaigns. All Facebook has a blog post titled “5 Ways To Fail At Facebook.&#

Social Media 124

Social Media How To Campaign Social Networking 124

Small Business Mavericks

APRIL 28, 2012

They look at social media like Facebook and Twitter and think wow – I can promote my business as much as I want, it’s as easy as pressing a few keys. Their social media marketing campaigns have failed miserably and they are at a loss to understand why. Those same businesses are now looking at the end results with dismay.

Social Media 126

Social Media Marketing Publishing Engagement 126

Small Business Mavericks

OCTOBER 6, 2014

She points out that social sharing happens billions of times a day, crossing various social media networks like YouTube, Twitter, Facebook, Pinterest, and the rest. Adrienne Erin took a look at Creating Sharable Content and what you need to do to make it happen. Content goes viral, a status most businesses hope happens to their best stuff.

Content 102

Content Survey Research Social Media 102

Small Business Mavericks

JUNE 3, 2013

Lead them to your Facebook page, Twitter account, and other social media outlets. In this age of Internet marketing, integrating your e-mail, social media campaigns, search engine marketing, and other digital outreach channels is the best way to reach more customers and prospects and lead them back to engagement with your brand.

Activities 101

Activities List Small Business Training 101

Small Business Mavericks

MAY 11, 2015

For instance, that rash of Twitter users doing the Popeye pose is part of the 2015 #StrongArmSelfie campaign — an effort to raise awareness for colorectal cancer screening. How much awareness has been raised? Here are the numbers: It launched March 1, 2015. More Than Selfies — SEM Is A Service.

Health Care 70

Health Care Marketing Engineering Reputation 70

Small Business Mavericks

DECEMBER 4, 2011

Email marketing campaigns, according to some skeptics is dead. Moving into today with today’s technology with Facebook, Twitter and others, in addition to email marketing will keep businesses alive and well. For instance, I opened an email from Red Lobster a couple of days ago and had a coupon for a Lobster dinner (my favorite!).

Facebook 114

Facebook Marketing Advertising Course 114

Small Business Mavericks

APRIL 23, 2012

Current research is showing that corporate blogging is on the wane with businesses preferring the short sharp and punchy content they can throw at both Facebook and Twitter. Along the way, it will also help with your search marketing campaigns. Anyhow, I have it out of my system now.

Facebook 114

Facebook Publishing Social Media Cost 114

Small Business Mavericks

NOVEMBER 14, 2011

If you troll the social media websites – Facebook, Twitter, LinkedIn, Google+, and various social bookmarking websites – you’ll find a lot of online marketers just posting links to their content. I like the thinking that went into this social media campaign. It’s pretty bland. Like John Deere. Like John Deere.

Social Media 98

Social Media Social Bookmarking Marketing Project 98

Small Business Mavericks

JULY 31, 2012

You’ve likely heard that a DIY social media campaign is free. Whether you sign up at Facebook, Twitter, Pinterest, or one of thousands of social media websites online, it doesn’t cost you anything – most of the time. It doesn’t cost you any money. But I beg to differ.

Social Media 98

Social Media ROI Cost Course 98

Small Business Mavericks

FEBRUARY 2, 2012

That was the case with one (of many according to social gossip) business who decided to run a campaign through Groupon. Twitter has been an ideal channel for the promotion of coupon type deals. It all comes back to management and control – lose control and you can cause serious damage to your business.

Small Business 101

Small Business Cost Discount Retail 101

Small Business Mavericks

MARCH 3, 2012

Once created, a logo can be used on your own website, in advertizing, on Twitter , and now on Facebook. This will make Facebook an important part of any social media branding campaign , especially if you can collect a lot of followers.

Brands 98

Brands Facebook Sports Small Business 98

Small Business Mavericks

JUNE 27, 2011

But before you go out and start implementing these techniques in your marketing campaigns, there is one thing you have to do before you start seeking the viral in viral marketing. Those 7 techniques (in a nutshell) are (brace yourself – spoilage coming): Videos. Social media. Share widget. Newsletter.

Widget 101

Widget Newsletter Campaign Advertising 101

Small Business Mavericks

JANUARY 23, 2012

They are not placed in these areas for practical purposes; they are being used as part of a consumer education/branding campaign by marketers, particularly the big national brands. Smart marketers are linking to their Facebook or Twitter pages suggesting users ‘follow’ them in order to receive news and special offers.

Small Business 93

Small Business Smart Phone Discount Cost 93

Small Business Mavericks

MAY 16, 2012

If you are looking to see how a coordinated social media marketing campaigns looks, then there is probably none better than that put together by Ikea. The famous flat pack furniture specialists have created a campaign that combines the power of e-mail marketing, the use of a specialty micro-site, Pinterest and Facebook.

Social Media 107

Social Media Marketing Newsletter Loyalty 107

Small Business Mavericks

MAY 9, 2011

Why Quora Is The New Twitter » What’s An Internet Marketing Strategy Consist Of? If you’re new to Internet marketing and you’re not sure what an IM package might consist of, relax.

Small Business 150

Small Business Strategy Case Study Press Release 150

Small Business Mavericks

MARCH 20, 2011

I mean, for example, Twitter is a great marketing tool. I like what Matt McGee had to say about NARs blog comment advice: Commenting on blogs can help with exposure, but it’s not a “campaign” and isn’t likely to make a search engine think your site is trustworthy, either. That’s a mediocre list. Just so-so. As you know, I use it.

Real Estate 79

Real Estate SEO Case Study Small Business 79

Small Business Mavericks

MAY 2, 2011

Should You Post To Twitter Daily? However, successful e-mail campaigns generally produce a higher response rate. » Why E-mail Marketing Still Works After 20 years (give or take), e-mail marketing is still one of the most efficient and effective ways to promote a business or brand.

Marketing 70

Marketing Case Study Press Release Small Business 70

Small Business Mavericks

AUGUST 19, 2015

For instance, social media channels could include: Twitter. Don’t confuse, however, channels with campaigns. A single marketing campaign could include multiple channels. Some of your channels might be used only for certain types of campaigns. You get the picture. Which Channels Should You Monitor and Measure?

ROI 70

ROI Metrics Campaign Advertising 70