Janet Fouts

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Using social media across cultures

Janet Fouts

Most businesses are now well aware of the benefits that using social media can bring, such as driving sales, getting customer feedback, building brand awareness and more. However, the majority are still only focusing on major social networks such as Facebook, Twitter and LinkedIn. Read below for more info.

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Social Media -YOU gotta do it

Janet Fouts

Social media engagement does not happen by accident. Social media is work. It has as much (or more) value to your business as the money and energy you put into your traditional marketing campaigns, and in the long run it will pay off in serendipitous ways you never could have seen coming. It does not do itself.

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#TakeBackthePink – @Komenforthecure’s social media nightmare

Janet Fouts

Please help spread the word about the counter-campaign. While millions of people are watching the superbowl on Sunday, @KomenfortheCure has plans to use the tag #Supercure on Twitter during the event. The NFL is/was a major sponsor of Komen). Here’s a link to share ways to take action. Please share it with your friends. takebackthepink.

Attensity 126
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How does your brand look on social media?

Janet Fouts

Klout is all about identifying influencers on particular topics through their social media presence.Want to know the most influential colleges on Twitter? Klout has used their knowledge of influencers to leverage their Klout with programs like the much lauded Virgin America campaign. or the top 10 food trucks ?

Klout 138
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Is Brand Engagement Over on Facebook?

Janet Fouts

Journal post focused mostly on small businesses, and they will certainly be hardest hit by the push towards ads because of three factors: Lack of resources to create effective ads and optimize them for clicks so you ads convert to the goals you’ve set for your campaign. Facebook Social Media Networks Facebook ads Facebook likes'

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Learning Facebook Business Manager

Janet Fouts

Ad Accounts: Ad Account Admin: Can manage all aspects of campaigns, reporting, billing and account permissions, and can set ad account spending limits. You still can’t drill down to specific campaign data, but we hope that too is coming soon in an update. Facebook Social Media Networks Social Media Tips and Tricks'

Facebook 139
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Just get us the Millennials! #Marketing #Fail

Janet Fouts

Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them. Of course older generations like Boomers have also adopted technology and social media to research before buying and that age group holds 3/4 of the nation’s wealth.

Marketing 145