Sprout Social
JUNE 26, 2023
AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. These insights help you develop more effective targeted marketing campaigns and a higher level of personalization in products and services.
agora pulse
MAY 4, 2016
Keyhole’s real-time dashboard shows how many people posted with your hashtag along with the number of retweets, likes, and impressions your campaign generated. For example, I work in the hospitality industry and it’s common for hotels, restaurants, and destinations to use hashtags in their general online branding or for specific campaigns.
Sprout Social
NOVEMBER 19, 2020
With travel and tourism down due to the pandemic, people are leaning into activities and outings that are close-to-home. When looking at conversations that included mentions of mental health, self-care and stress in the context of outdoor activities, we found that 66% of messages showed positive sentiment. Go forth and explore.
Sprout Social
APRIL 15, 2020
Below we’ll outline how marketers can reevaluate their planned campaigns and content, assess evolving customer needs, plan for the new normal, identify what parts of their strategy to salvage or scrap. Assess ongoing and planned campaigns and content. Ask yourself, does your plan still make sense, given the climate of today?
Sprout Social
DECEMBER 9, 2020
This will help you understand what audiences are discussing authentically, and not just what they have to say when they @mention you or use a campaign hashtag. You can measure engagement rates, message volume, average sentiment, your brand’s share of voice and more. Best practices for success when identifying trends.
Waxing UnLyrical
DECEMBER 4, 2010
Making the grade I have no doubt that, from a financial point of view, the campaign will reach its goal. But there are so many things that trouble me about this entire campaign. And when I looked at some of the comments on reports of the campaign, that seemed to be a frequently-expressed sentiment, like this one on PopWatch: Hmm.
Hootsuite
AUGUST 19, 2020
Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. Looking for inspiration for your next social media campaign? 7 social media campaign examples to learn from. Coors Light #CouldUseABeer. We’re buying.
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