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The role of AI in creating a more human customer experience

Sprout Social

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. In this manner, sentiment analysis can identify factors affecting your brand image, customer retention rate or brand loyalty.

Sentiment 110
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Best times to post on TikTok in 2023

Sprout Social

Consumer Goods Hospitality Media Nonprofit Restaurants Schools & Education Travel & Tourism How to find your own best times to post on social media How Sprout gathered the data Find your best times to post with Sprout Best Times to Post on TikTok Best times to post on TikTok: Tuesdays from 2 to 6 p.m.

Tourism 113
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3 Hashtag Search Tools That Are Crazy Easy to Use

agora pulse

One destination marketing organization that does this well is the Virginia Tourism Corporation. By using platforms such as Keyhole, Hashtashtracking, and Agorapulse, the Virginia Tourism Campaign can easily focus on. and what the user sentiment is. how much their hashtag is being used.

Hashtag 156
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Hello from the outside: Exploring the great outdoors while staying close-to-home

Sprout Social

With travel and tourism down due to the pandemic, people are leaning into activities and outings that are close-to-home. When looking at conversations that included mentions of mental health, self-care and stress in the context of outdoor activities, we found that 66% of messages showed positive sentiment.

Travel 125
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Using social listening to surface trends to your audience

Sprout Social

You can measure engagement rates, message volume, average sentiment, your brand’s share of voice and more. For instance, Tourism Ireland capitalized on the trending #armchairtravel hashtag during the pandemic. Best practices for success when identifying trends.

Trends 131
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What to do with your 2020 social strategy now

Sprout Social

If you’re unsure of what might come off as tone-deaf, social listening can help you gauge consumer sentiment and identify what is top of mind for your audience. Tourism, entertainment and retail have been hit especially hard by the current economic downturn as people quarantine and delay major purchases.

Strategy 143
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Best times to post on LinkedIn in 2023

Sprout Social

Are you looking to keep a pulse on sentiment and brand health? Best days to post on LinkedIn for Travel & Tourism: Tuesdays through Thursdays Worst days to post on LinkedIn for Travel & Tourism: Weekends Travel and tourism industries appear to have maximized their engagement on LinkedIn. to noon and 1 p.m.

LinkedIn 116