Sprout Social

SEPTEMBER 23, 2021

Through outfit of the day (OOTD) pics, outfit idea videos and must-have product reviews, they’re driving peer buying habits faster than most media outlets can keep up with. 3 trend forecasting tips for retail brands. 3 social-first fashion trends that made waves in 2021.

Retail 118

Retail Trends Social Media Fashion 118

Sprout Social

SEPTEMBER 22, 2021

Social media campaigns are living, breathing things. In spite of all the research and prep that marketers funnel into campaign planning, creative production or hashtag ideation, campaigns tend to chart a path of their own post-launch. Social drives game-time decisions for campaigns.

Campaign 115

Campaign Hashtag Analytics Metrics 115

Sprout Social

OCTOBER 19, 2022

Whether it’s an email newsletter, a video on TikTok, the words on a billboard or a photo on social media, it’s what drives customers to either make a decision about your brand or, at the very least, makes your brand memorable. Sometimes brands partner with creators for specific campaigns or launches. Ask your followers.

Campaign 100

Campaign Content How To Influencer 100

Webbiquity SMM

JANUARY 24, 2023

More TikTok campaigns Image credit: Solen Feyissa on Unsplash TikTok’s appeal stems from its short-form videos, which often mix entertainment with information in an easy-to-digest format. The success of live video initiatives makes it clear that consumers want to see the faces behind their favorite companies.

Advertising 244

Advertising Social Media Strategy Authentication 244

Social Media Strategies Summit

NOVEMBER 28, 2022

And with three-fifths of marketers agreeing video ads drive more clicks than static ads, video should likely be part of your plans. Media —The image or video used in your ad. How much can you dedicate to the whole campaign, and how much are you willing to pay per click? Still, copywriting counts for a lot. Engagement.

Examples 246

Examples Facebook B2B Instant Messaging 246

Social Media Strategies Summit

SEPTEMBER 18, 2023

Port of Seattle’s influencer program started with just a handful of bloggers attending the launch of two new retailers at Seattle-Tacoma International Airport (SEA). anyone who doesn’t work for a retail or fashion brand). Given Port of Seattle’s wealth of retail and dining partners, it made sense to focus on food bloggers.

Influencer 130

Influencer Travel Retail UGC 130

The Realtime Report

FEBRUARY 16, 2017

Welcome To The Video Generation By Jason Katz. Peer to peer influence and video content is impacting retail like never before. Today’s consumers are always on and more selective on what messages they respond to, and forming new affinities with brands and retailers based on authentic storytelling. ” Click To Tweet.

Video 131

Video Retail Influencer YouTube 131

Keyhole.co

NOVEMBER 18, 2021

That said, working with influencers is not the same as a traditional digital marketing campaign. Instead of relying on spreadsheets and screenshots from influencers, influencer marketing platform Keyhole helps brands measure and optimize influencer marketing campaigns with analytics data. Pricing – Customized. . #2. Top features: .

Influencer 124

Influencer Campaign Tools API 124

Hootsuite

NOVEMBER 8, 2022

You probably know Cameo as a platform that allows fans to request celebrity videos, but did you know that you can also use Cameo to grow your business? Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. Attach a video. What is Cameo?

Video 91

Video Brands Hosting Template 91

Keyhole.co

JULY 29, 2023

million followers YouTube: 374K subscribers 669 videos They also have several sub accounts that exist as spin offs from their popular drinks. Creating social media campaigns Starbucks designs captivating social media campaigns to generate buzz and attract attention. Starbucks uploaded 60 plus videos that all got high engagement.

Campaign 52

Campaign Social Media Strategy Hashtag 52

Social Media Strategies Summit

MARCH 25, 2021

Joe’s Jeans was one of the first brands to demonstrate how Instagram’s social commerce functionality, Checkout, can be combined with the platform’s drop reminder feature to build excitement ahead of a new campaign. The product drop feature really speaks to our merchandising strategy,” explains Caroline Gogolak , VP of retail at SoulCycle.

Examples 221

Examples Retail Instagram Buy 221

Later

AUGUST 25, 2020

The holiday marketing season is just around the corner, so if you haven’t started to plan your campaign yet, now is the time to get started! time of the whole year, especially if you work in retail or e-commerce. Take a moment and answer these questions: What is the idea or concept behind your holiday marketing campaign this year?

Campaign 89

Campaign Marketing How To Instagram 89

Social Media Strategies Summit

JUNE 8, 2023

But they were interested to discover if they could use the social network to increase purchases via physical retail stores. Watch video here The campaign targeted people aged 20+ in the US, including those interested in luxury travel. RESULTS : Studies from Meta discovered that the campaign generated a 7.1-point

Brands 130

Brands Facebook Influencer Campaign 130

Small Business Mavericks

NOVEMBER 28, 2014

By the time you read this, Macy’s massive Thanksgiving ad campaign will be in full swing on Facebook. The plans, according to Internet Retailer , include targeting every woman in the United States who is over 21 with a video ad promoting their holiday magic & spirit. Are You Looking At Video Ads?

Video 137

Video Facebook Marketing Retail 137

Convince & Convert

JUNE 20, 2017

Fast forward to the present day, and video content is projected to account for more than 80 percent of the world’s internet traffic. That being said, it seems like every brand on the market is pulling out the stops to invest in video content as a prime vehicle for conversions. Know Your Consumers.

Conversation 162

Conversation Video Content How To 162

Sprout Social

NOVEMBER 21, 2022

And with consumer preferences leaning towards short-form video, the demand for agencies who specialize in TikTok marketing remains high. The directory features a range of marketing agencies and other companies that provide a variety services, including popular ones like creative, commerce, sound and campaign management services.

Case Study 109

Case Study Marketing Directory Retail 109

The Realtime Report

JANUARY 12, 2024

Consider a scenario where an online fashion retailer sends out customized emails. They enable the inclusion of high-quality imagery, interactive features, and videos, thus capturing and retaining your audience’s attention in a landscape where it’s scarce.

Fashion 91

Fashion Marketing Embedding Retail 91

Buzzlogix

NOVEMBER 27, 2017

If you’re a business or brand owner looking to build a better converting campaign, then video is likely a key element in your marketing mix. Video is king of the Internet and here is why it should be king of your campaigns as well. Video Marketing Conversion. Video Commerce Data. times more likely to buy.

Campaign 40

Campaign Video Retail Statistics 40

The Realtime Report

DECEMBER 3, 2012

In support of World AIDS Day, Durex created the #1Share1Condom Twitter hashtag campaign to help fight the spread of HIV. From November 26 through December 1st, Durex offered to donate one unused condom for every tweet with #1Share1Condom and for every share of the World AIDS Day image or video on Durex USA’s Facebook page.

Campaign 142

Campaign Retail Hashtag Price 142

Buffer Social

NOVEMBER 20, 2018

As a graduate, he started selling a variety of salsas and spice mixes in local retailers — and this is where his passion for promoting a healthier way of eating really came to the fore. The resulting campaign helped the business to reach more than one million people on social media and grow its email list by 22 percent.

Hashtag 100

Hashtag Campaign Brands Retail 100

Waxing UnLyrical

JULY 18, 2019

Goodwill® is unique in its business model, so we approached influencers with an intentionality to reach key target audiences during our significant seasonal campaigns — Halloween, back to school, end of year, spring cleaning, Goodwill Industries Week and most importantly, National Thrift Shop Day. Influencers and brand.

Influencer 211

Influencer Engagement Fashion Retail 211

Social Media Strategies Summit

NOVEMBER 30, 2020

Retail activity through this channel will only increase. Retailers are keenly aware of the shift away from brick-and-mortar stores, especially with the current COVID-19 crisis. Brands can maximize revenue by incorporating sales campaigns into their social media marketing strategies. It’s expected to generate 6.8 billion U.S.

Products 163

Products Instagram Brands How To 163

Pixlee

JANUARY 5, 2022

Social commerce is a rapidly growing segment of ecommerce, and most social platforms continue to introduce in-app tools that support the marketing efforts of ecommerce brands and retailers. . 9 out of 10 customers say they would choose a retailer that helps them save time and effort over another option. Convenience in Social Shopping.

Social Media 52

Social Media Video Content UGC 52

Hootsuite

SEPTEMBER 7, 2022

Black Friday is one of the biggest days of the year for online retailers, but it can also be one of the most challenging. Customers expect deals and promotions from their favorite retailers. The dawn of eCommerce ushered in a sequel to Black Friday which is Cyber Monday when online retailers break out their best offers.

Strategy 104

Strategy Discount How To Retail 104

Hootsuite

MAY 31, 2022

Businesses can tap into advanced personalization, create mobile-friendly listings, and build ad campaigns. Facebook Marketplace is a powerful tool for any retail business. List retail inventory. Use Facebook Marketplace to list all your store’s retail inventory. Show inventory for retail items. Video views.

Tips 145

Tips Facebook Retail HootSuite 145

Ignite Social Media

JANUARY 22, 2020

Animal Videos. It’s no surprise that videos featuring clumsy kittens and playful puppies occupy top spots in our newsfeeds. A home goods store may post a photo of a pup lying happily on their sofa, while a fashion retailer can advertise their line of active wear on a model running alongside her furry friend.

Types 177

Types Delicious UGC Brands 177

Likeable

NOVEMBER 13, 2019

Arguing that ads actually get more efficient during the holiday season, digital solutions agency HYFN conducted a year-long study tracking key engagement statistics and found that between November and December, there was a 10 percent drop in Cost Per View (CPV), and a 56 percent increase in Video View Rate. Count Down with Instagram Stories.

Campaign 70

Campaign Social Media Crowdsourcing Sentiment 70

agora pulse

JUNE 9, 2020

This makes them ideal for the retail, and food and beverage sectors. Promoted Videos. Promoted Video for “conversions” goals now take visitors to a landing page housing the advertiser’s website and video. The campaign resulted in a meaningful brand lift for the company and its products. Entertainment.

Engagement 138

Engagement Retail Case Study How To 138

Buffer Social

SEPTEMBER 20, 2018

Q4 key dates and campaign examples. Take advantage of this time to start building towards your holiday campaigns by raising awareness of your brand and products before the big rush starts in December. For example, Luxy Hair created a video showcasing a holiday hairstyle in November 2017. Ready to jump in?

Small Business 98

Small Business Campaign Content Eventful 98

Convince & Convert

JUNE 20, 2017

Fast forward to the present day, and video content is projected to account for more than 80 percent of the world’s internet traffic. That being said, it seems like every brand on the market is pulling out the stops to invest in video content as a prime vehicle for conversions. Know Your Consumers.

Conversation 103

Conversation Video Content How To 103

Pixlee

MARCH 30, 2022

With 250+ speakers, 600+ sponsors, and unlimited networking opportunities, Shoptalk 2022 reinvigorated in-person events, creating a space for the retail community to talk technology, trends, and consumer behavior in today’s increasingly digital world. Trend #2: The Best Social Videos Are Diverse and Authentic.

Trends 75

Trends Retail UGC Authentication 75

Social Media Strategies Summit

SEPTEMBER 9, 2022

Here are ten brands demonstrating the potential of non-fungible tokens for building awareness , promoting campaigns, and driving sales. Any time a shiny new toy comes along, marketers often feel they should use it in their campaigns. Consumers want to see that your NFT campaign ties into something bigger. Image source.

Examples 177

Examples Brands Avatar Authentication 177

Hootsuite

JANUARY 10, 2022

Pinterest has several ad formats and campaign types to help you do that, so let’s dive into them. Idea Pins (sometimes nicknamed story pins) are short video segments, or a series of up to 20 graphics, designed to draw Pinners in with immersive educational content. They’re typically used for short how-to videos or demonstrations.

HootSuite 145

HootSuite Campaign URL Types 145

Later

MAY 28, 2020

We’ll be covering the deeper aspects of planning and managing a Pride campaign on social media for your brand — and your wider social community — regardless of your budget or reach! While Pride is most definitely a celebration, a successful Pride campaign should have education and awareness at its core. View this post on Instagram.

Campaign 60

Campaign Social Media How To Instagram 60

The Realtime Report

JULY 11, 2012

The digital campaign is reaching beyond Burberry’s website to Facebook , Twitter , Google+ , YouTube , Instagram , Pinterest , and four Chinese social sites: Sina Weibo (a Twitter-like microblogging site), Douban (content site), Youku (video) and Kaixin001 (social). Instagram has a selection of campaign images.

Campaign 189

Campaign Platform Social Media Microblogging 189

The Realtime Report

SEPTEMBER 9, 2014

This is a guest post by Rupa Ganata, co-founder of men’s grooming online retailer Yes Sir , and of Brand us Social (BUS). The idea was to enhance and magnify customer engagement by exchanging fragrances and manicures for tweets and videos. Shoppers received the chance to pick up their favourite pieces and pay with social media.

Social Media 177

Social Media Retail Fashion Sports 177

Hootsuite

NOVEMBER 9, 2022

Ecommerce as a whole is projected to make up close to a quarter of total global retail sales by 2026. In this article, we’ll walk you through what shoppable content is, why retailers and shoppers love it, and why you will too. Popular types of shoppable content include social posts, videos, blogs, and ads. Conversion gold.

HootSuite 115

HootSuite Content How To Retail 115