Ignite Social Media

FEBRUARY 7, 2019

First, organizations want to drive product sales. We’ve run this campaign for several clients, one campaign for a fashion retailer saw a 51% increase in impressions and a 76% increase in online revenue! Another noteworthy campaign was for the 2018 Welcome to the Water campaign for Discover Boating.

Conversation 157

Conversation Campaign Class Retail 157

Pixlee

DECEMBER 1, 2020

Retailers, however, may be forgiven for not immediately seeing meaningful value in hiring influencers, especially since driving traffic to your stores and increasing in-store purchases with influencers is not as easily linked to sales revenue, for example, as it is to visual merchandising. . Leverage Mobile Marketing for In-store Events.

Retail 60

Retail Influencer Marketing Authentication 60

Social Media Strategies Summit

JANUARY 2, 2020

To get you inspired to create holistic social media campaigns, we’re sharing the top campaigns from 2019 that are already doing just that. #1 The marketing campaign to support this launch featured The Office actor, Craig Robinson, sharing zingers about the new product. But the campaign didn’t end on social.

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Campaign Meme Social Media Instagram 165

Keyhole.co

JULY 11, 2023

Utilizing hashtag campaigns is one of the most efficient methods to leverage Instagram’s reach and promote dropshipping businesses. This article states the importance of hashtag campaigns and provides a guide on leveraging Instagram hashtag campaigns to promote dropshipping businesses.

Hashtag 52

Hashtag Campaign Instagram How To 52

Buffer Social

NOVEMBER 13, 2023

According to the National Retail Federation, we’re looking at a record-breaking November and December this year, with total sales reaching a staggering $966.6 In this article, you’ll find a host of tips, tricks, and tactics that can help you boost your already-planned Black Friday and Cyber Monday campaigns.

Examples 92

Examples Campaign Discount Marketing 92

Hootsuite

NOVEMBER 24, 2022

But while this is a yearly slam-dunk for big box retailers, Black Friday can bring more challenges than benefits for small businesses. Last year, UK-based sustainable underwear brand and Hootsuite customer Pantee won Black Friday with a campaign that broke convention and raised awareness of unsustainable impulse buying. What is Pantee?

Campaign 89

Campaign Brands Fashion Buy 89

Pixlee

JULY 12, 2021

How do you create an advanced influencer campaign tailored to the summertime? This is helpful for brands with in-person retail locations or selling area-specific products. Designing a Summer-Specific Influencer Campaign. Start with these tips. Find the Right Influencers for Summer.

Influencer 95

Influencer Campaign Apparel Travel 95

Sprout Social

OCTOBER 19, 2022

Sometimes brands partner with creators for specific campaigns or launches. For example, in my previous work as a social strategist, I developed a list of creators and influencers to reach out to for product launches. Often, because they are your fans, they’ll be more than willing to do it for free or in exchange for products.

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Campaign Content How To Influencer 100

Ignite Social Media

JULY 8, 2016

So with that, here are three social media trends fashion and beauty retailers should leverage. Not only will consumers be able to see your posts, but it may ignite (no pun intended), or inspire other audiences to click a product link, engage, and ultimately purchase. Plus, we do some pretty cool work with big name brands.

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Fashion Retail Trends Social Media 112

Sprout Social

SEPTEMBER 22, 2021

Social media campaigns are living, breathing things. In spite of all the research and prep that marketers funnel into campaign planning, creative production or hashtag ideation, campaigns tend to chart a path of their own post-launch. Social drives game-time decisions for campaigns.

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Campaign Hashtag Analytics Metrics 115

Social Media Strategies Summit

SEPTEMBER 18, 2023

Influencer marketing can be highly impactful, with one-third of consumers agreeing that influencer posts are the best way for brands to persuade customers to try new products. Port of Seattle’s influencer program started with just a handful of bloggers attending the launch of two new retailers at Seattle-Tacoma International Airport (SEA).

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Influencer Travel Retail UGC 130

Sprout Social

MARCH 1, 2023

It might be time to think about integrating them into another key function of your business: product development. That foundational knowledge is the basis of product design and research. Case studies in successful co-creation The idea of bringing creators to the product development table is new, but it’s not untested.

Products 86

Products Team Focus Group Collaboration 86

Ignite Social Media

NOVEMBER 9, 2016

Black Friday and its online bestie Cyber Monday are a great time of year for brands to implement a social campaign to support traditional marketing efforts. Also known as the anti-campaign, this approach especially appeals to brands with more cult-like followings. The Marketing-By-Not-Marketing Approach. Many brands aren’t that bold.

Campaign 156

Campaign Social Media Retail Discount 156

Buffer Social

AUGUST 1, 2023

As a breakfast and baked goods company, innovation in my industry typically comes in the form of launching a new flavor or a line extension to a product we already offer. We ensured the product was truly aligned with our brand I don’t think we could have created a product based on any social media food trend and been this successful.

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Trends Products Retail Influencer 75

The Realtime Report

DECEMBER 17, 2021

Food and Drug Administration to decide what e-cigarette products can stay on the market, FDA delays have left e-cigarettes in kid-friendly flavors widely across the country, according to a new report released by the Campaign for Tobacco-Free Kids.

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Report Applications Survey Retail 172

Webbiquity SMM

JANUARY 24, 2023

More TikTok campaigns Image credit: Solen Feyissa on Unsplash TikTok’s appeal stems from its short-form videos, which often mix entertainment with information in an easy-to-digest format. When prospective customers have a near-personal encounter with a product online, they are more likely to convert.

Advertising 244

Advertising Social Media Strategy Authentication 244

Social Media Strategies Summit

MARCH 25, 2021

Social commerce” isn’t only about seeing a product on social, clicking a link through to a landing page, then buying it on the brand’s website. Rather it encompasses the whole buying process – everything from product discovery, to research, to adding-to-kart, and paying – happening directly via social media. Source: Facebook ).

Examples 221

Examples Retail Instagram Buy 221

The Realtime Report

JANUARY 12, 2024

The Impact of Interactive Online Catalogs An interactive online catalog is more than just a list of products or services; it’s an engaging, dynamic showcase. Consider a scenario where an online fashion retailer sends out customized emails. This direct engagement within the email can significantly uplift conversion rates.

Fashion 91

Fashion Marketing Embedding Retail 91

Social Media Strategies Summit

JUNE 8, 2023

But they were interested to discover if they could use the social network to increase purchases via physical retail stores. Watch video here The campaign targeted people aged 20+ in the US, including those interested in luxury travel. RESULTS : Studies from Meta discovered that the campaign generated a 7.1-point

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Brands Facebook Influencer Campaign 130

Ignite Social Media

SEPTEMBER 22, 2021

Common KPI’s for Retail Brands. If we’re looking at retail and driving awareness, you want to look at impressions and reach and therefore frequency to make sure that you’re hitting the audience with the appropriate message enough times, but not too many times.

Social Media 172

Social Media Tips Retail Metrics 172

Buffer Social

NOVEMBER 20, 2018

As a graduate, he started selling a variety of salsas and spice mixes in local retailers — and this is where his passion for promoting a healthier way of eating really came to the fore. However, as any business in the consumer goods industry will tell you, it can be hard to stand out next to thousands of other quality products.

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Hashtag Campaign Brands Retail 100

The Realtime Report

AUGUST 16, 2012

Mobile shopping app Shopkick , which rewards shoppers for walking into stores and interacting with products, has added CVS/pharmacy as the first pharmacy to join its lineup of retail brands that already includes major names like Macy’s, Target, American Eagle, Mobil, Best Buy and ToysRus. Mashable ).

Retail 178

Retail Mobile Buy News 178

Pixlee

AUGUST 23, 2018

Brands understand that user-generated content (UGC) that shows real people with your products creates a more engaging shopping experience and builds trust. Pixlee partnered with ComQi to do just that—provide a personalized, authentic shopping experience for a large retailer. They absolutely love it!

Retail 41

Retail UGC Apparel Social Media 41

Sprout Social

FEBRUARY 10, 2021

And how these brands approach the holiday offers marketers a powerful lesson in harnessing consumer insights to create culturally relevant campaigns. Brands like Gucci and Fendi are already rolling out their annual Chinese New Year marketing campaigns. Consider how Gucci leverages WeChat for its Lunar New Year campaigns.

Campaign 81

Campaign Brands Film Hashtag 81

Pixlee

JANUARY 3, 2022

Those efforts to convert social shoppers to loyal customers fall flat when the social ad directs to an ecommerce product catalog that’s lacking. Ecommerce brands must also effectively manage their ecommerce product catalog to succeed in social commerce. How an Ecommerce Product Catalog Fuels Social Commerce.

Products 52

Products UGC Badge Widget 52

Social Media Strategies Summit

SEPTEMBER 9, 2022

Here are ten brands demonstrating the potential of non-fungible tokens for building awareness , promoting campaigns, and driving sales. Any time a shiny new toy comes along, marketers often feel they should use it in their campaigns. Sure, new products are exciting. This approach gives the NFT campaign real meaning.

Examples 177

Examples Brands Avatar Authentication 177

agora pulse

JUNE 9, 2020

It’s on our product roadmap, however. They can be used to create a step-by-step guide, show steps for a DIY project or recipe, tell a story, or curate a collection of products. This makes them ideal for the retail, and food and beverage sectors. Only 28% of marketers use Pinterest. Pinterest for Content Marketing.

Engagement 138

Engagement Retail Case Study How To 138

Sprout Social

NOVEMBER 21, 2022

The directory features a range of marketing agencies and other companies that provide a variety services, including popular ones like creative, commerce, sound and campaign management services. Byte/Dept worked with ASOS to create the British online fashion retailer’s first TikTok campaign. Case study: ASO. lukettrotman.

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Case Study Marketing Directory Retail 109

Jon Loomer

NOVEMBER 22, 2022

The common theme here, though, is that you will be seeing ads for retail products at significant discounts. You may have trouble standing out right now if you can’t offer a discount and you aren’t selling a product that’s given as a gift. Consider turning off one of the campaigns. Who is This Bad For?

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CPM Discount Facebook Advertising 188

The Realtime Report

MAY 26, 2016

How Has e-Commerce Affected The Way We Market Products? E-commerce has had a significant effect on how companies market their products today, and it is almost impossible to imagine that it could ever return to a pre-internet era. Online Living. Online Marketing. Shopping Experience.

Products 70

Products Retail Marketing SMS 70

Waxing UnLyrical

JULY 18, 2019

Goodwill® is unique in its business model, so we approached influencers with an intentionality to reach key target audiences during our significant seasonal campaigns — Halloween, back to school, end of year, spring cleaning, Goodwill Industries Week and most importantly, National Thrift Shop Day. Influencers and brand.

Influencer 211

Influencer Engagement Fashion Retail 211

Sprout Social

OCTOBER 4, 2023

What was the ROI of your influencer campaign? How are people responding to a campaign? In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. London-based retailer River Island uses Tags to make this reporting process easier.

Strategy 114

Strategy Brands UGC Marketing 114

Pixlee

DECEMBER 4, 2018

Product reviews are a huge part of a customer’s buying decision, but where should they appear? How do you keep your website free of clutter while providing the most relevant product information? Athletic clothing retailer HYLETE found the ability to do just that. The result of these campaigns?

UGC 48

UGC Bazaarvoice Products Retail 48

Unmetric

JULY 12, 2016

Working on a back-to-school campaign really pays off. Consumers are using their phones to research the products they want to buy on their phones as well. Fret not, here’s the how-to on creating a kickass social media campaign. But you have to breathe life into your campaign by bringing in currency. There you go!

Campaign 60

Campaign How To Retail Template 60

Social Media Strategies Summit

FEBRUARY 18, 2020

The Influencer Summit team had the chance to sit down with Jim Tobin, president and founder of Carusele , the leading influencer marketing company for consumer brands and retailers. What do you think separates a great Influencer campaign from a so-so one? Jim : A great influencer campaign focuses on driving real business results.

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Influencer Campaign Retail Survey 228

Pixlee

MARCH 30, 2022

With 250+ speakers, 600+ sponsors, and unlimited networking opportunities, Shoptalk 2022 reinvigorated in-person events, creating a space for the retail community to talk technology, trends, and consumer behavior in today’s increasingly digital world. Trend #1: Social Media & Ecommerce Channels as a Power Couple.

Trends 75

Trends Retail UGC Authentication 75

Sprout Social

FEBRUARY 29, 2024

This article will explore the diverse roles AI plays in enhancing business functions like marketing, operations, product development, human resources, customer support and security. Marketers and business professionals leverage AI to create stronger campaigns, make smarter decisions and streamline workflows.

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Patterns Sentiment Analysis Proposal 111