Social Media Strategies Summit

NOVEMBER 7, 2018

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. So how is a social media marketer to decide?

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Social Media Strategies Summit

JANUARY 2, 2020

The past several years have seen huge shifts in the social media landscape and this year is sure to continue that trend. Social Media has truly grown into its maturity as a marketing channel. Social now dominates the way people communicate, shop and interact with brands. But the campaign didn’t end on social.

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The Realtime Report

DECEMBER 31, 2013

What were the best social media campaigns in 2013? Here are the top campaigns we published (based on traffic) this past year – and then one more for good luck. From funny to heartwarming, these brands crafted special messages around the holiday and used social media to engage consumers.

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The Realtime Report

JULY 18, 2014

The 2014 World Cup was host to countless ad campaigns, and record breaking social media statistics. Here are some of the brands that created tons of social media buzz during the month-long tournament: Adidas . million new followers across all of its major social media platforms during the tournament.

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Hootsuite

APRIL 13, 2020

Struggling to keep on top of all the changes to social media video specs? Video is increasingly crucial to a successful social media marketing strategy. According to a recent survey , nearly half of all digital ad dollars are spent on video. . But not if you use our guide to social media video specs.

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Keyhole.co

MAY 28, 2024

In the bustling world of social media, visual content reigns supreme, capturing attention and driving engagement like never before. Since almost every professional is on LinkedIn, you can easily identify decision-makers for your campaigns. Did you know that posts with images produce 650% higher engagement than text-only posts?

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The Realtime Report

JUNE 12, 2014

Social media is expected to play a huge role in this year’s tournament, and we’ve compiled some of the most popular and creative marketing campaigns centered around the event: Hyundai’s dedicated Tumblr site will release 120 pieces of football related artwork including GIFs, quotes, illustrations and short films throughout the 2014 World Cup.

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agora pulse

AUGUST 5, 2020

Follow these expert tips that can help social media managers and digital agencies save time and energy in their social media workflow. . Without a workflow, social media management can easily take over your entire day or week. Outline a Social Media Strategy. Short on time?

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Social Media Strategies Summit

JANUARY 2, 2020

More and more consumers are using their mobile phones to make holiday purchasing decisions. 75% of Thanksgiving weekend shoppers turned to mobile to research and make purchases, while younger generations also utilized social platforms to track sales and promotions. Here’s our round-up of the top 8 holiday campaigns for 2019. #1

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Ignite Social Media

NOVEMBER 23, 2020

This past year many marketers struggled with their social media advertising efforts. State of Paid Media Buying in 2020. 2020 was a unique year for social media marketing, but the state of social ad buying specifically had some interesting points we want to address. Expect to pay more in Q4.

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SocMed Sean

MARCH 1, 2022

YouTube is a website and app that allows its users to create, share, and watch videos. YouTube is known for the sheer number of videos you can find there, on just about any topic you can think of. Since its introduction in 2006, YouTube has become one of the largest social networks and continues to grow. Is YouTube dying?

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Hootsuite

AUGUST 4, 2020

You’re scrolling through your Instagram feed when an interesting video appears. Watch the video on silent and hope it’s still good. Luckily, you’ll be able to watch it with no issues at all if it’s a good silent video. Silent videos: What they are and why brands should care. Either way, you don’t want to disturb them.

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Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. This is likely due to the fact that decision makers across industries are active on social media.

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Hootsuite

APRIL 4, 2023

The campaign set the standard for how to fundraise on social media. Not every social media donation drive delivers such stunning results. But social media is still fertile ground for fundraising. You’ll see successful campaigns to mimic. 1 Social Media Tool Create.

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Buffer Social

JANUARY 24, 2024

This intel can be invaluable in shaping your own social media strategy and ensuring your content stands out. Why create a social media swipe file? Building one gives you a curated collection of ideas, campaigns, and strategies tailored to resonate with your audience. But how do you go about creating one? 

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Sprout Social

SEPTEMBER 13, 2022

The days of using fancy filming equipment to create video content for your brand are gone. But that also means you have to step up your social video strategy. Leveraging your video strategy to get more leads, connect with your audience and convert them into customers should be a priority. Sprout Social.

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Social Media Strategies Summit

NOVEMBER 18, 2022

One of the most challenging aspects of social media marketing is consistently creating high-quality, engaging content over an extended period. This is backed up by data, with research from Visual Objects ranking consistent content creation as one of the top five social media challenges for marketers.

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Keyhole.co

NOVEMBER 21, 2023

Their advertising campaigns are iconic without being superfluous. In this blog, we will explore Apple’s social media strategy and what makes them click with their vast audience. Today, Apple’s social media presence is quite fascinating — they are either very active on a particular platform or not at all.

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Hootsuite

APRIL 8, 2021

Since the launch of LinkedIn native video in 2017, LinkedIn has proven that it’s more than just a platform for long-form B2B content. In one year, LinkedIn video posts generated more than 300 million impressions on the platform. Impressive engagement stats aside, video marketing has been shown to boost revenue across social platforms.

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Hootsuite

APRIL 6, 2023

The history of social media is a long and storied one. It’s bursting with pivotal moments like the launch of Instagram Stories, to that one time Zuck was on trial for Facebook privacy issues, to…honestly, let’s just look at the entire social media history timeline. So, how old is social media?

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Keyhole.co

NOVEMBER 27, 2023

But the star player is Samsung Electronics, producer of their industry-leading TVs, smart gadgets, and mobile phones, most well known among which are the Samsung Galaxy phones and tablets. This blog inspects how Samsung’s social media strategy furthers its dynamic marketing. million Samsung Mobile on Instagram: 1.4

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Hootsuite

JUNE 21, 2023

Are you an aspiring social media manager or creator looking to showcase your work? Whatever the case, creating a stand-out social media portfolio is a must—it’s your ticket to success, recognition, and networking. As a bonus, we’ll include a social media portfolio template to help you get started.

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Hootsuite

FEBRUARY 10, 2020

The right social media apps will save you time, help you create better content, and connect with the right audience. Bonus : Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. The 4 most essential social media apps. They are: Facebook.

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Hootsuite

SEPTEMBER 9, 2020

Social media advertising is a must if you’re looking to reach a new, targeted audience—fast. Of course it can be scary to move from an organic social strategy to putting real money on the table. Types of social media ads. Advertising on social is a hyper-direct way to reach the audience you want.

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agora pulse

DECEMBER 23, 2020

Need a good social media marketing book that fuels your learning and your career? Here’s our list of favorite reads for different aspects of social media. To monitor social media algorithm updates, feature rollouts, and new tactics, you probably read blogs or watch explainer videos.

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Mindjumpers

OCTOBER 8, 2013

Visual content has always been important in social media, but 2013 has set whole new standards. Facebook has opened up for larger images and visual social platforms like Instagram, Vine and Pinterest have experienced an amazing growth. And it’s not videos like we know them, but short videos with a time limit.

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Mindjumpers

DECEMBER 20, 2013

2013 is coming to an end after what has been an interesting year for social media and we think that 2014 isn’t going to be any less interesting. Social media is our new news site. Mobile, mobile, mobile. For some social networks half of the users access exclusively from their phones.

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Hootsuite

NOVEMBER 8, 2022

You probably know Cameo as a platform that allows fans to request celebrity videos, but did you know that you can also use Cameo to grow your business? Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. Attach a video.

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Hootsuite

MAY 31, 2023

Are you ready to tap into ChatGPT social media success? Social media managers have suffered too long with tedious, manual tasks. Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable.

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Hootsuite

SEPTEMBER 16, 2022

To succeed in a social media, you need the right skills, the right knowledge, the right training — and the right social media marketing tools. Each social media platform operates as a silo. The right social media marketing stack quite simply makes you a better marketer.

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Sprout Social

FEBRUARY 6, 2023

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. We’ll also explain the criteria brands can follow to decide which social media app to invest in.

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Sprout Social

MAY 10, 2022

Thanks to social media, the goals of brand marketers are within reach. Having a social presence is a top priority. Nearly one in two businesses consider social media their primary channel for external communication while 58% anticipate it becoming their primary channel in the future. What is brand marketing?

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Oktopost

OCTOBER 24, 2022

In this article, we’ll explain the basics of employee spotlight posts and how to successfully implement them into your campaigns. This type of content can be posted everywhere, but it’s most common on social media platforms like Facebook, Twitter, and LinkedIn. On the other hand, videos aren’t always the right choice.

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Hootsuite

JULY 24, 2023

While traditional marketing is still effective, competitive realtors know social media marketing takes the cake. They also know to be the best, you need the best social media tools for real estate agents. Bonus: Get a free social media strategy template designed specifically for real estate agents, brokers, and marketers.

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Later

OCTOBER 9, 2020

November is right around the corner, which means it’s time to start planning your Black Friday campaign on social media! . Black Friday in 2019 was the biggest day ever for mobile shopping, with $2.9 Planning a Black Friday Campaign Step #1: Set Your Goals Early. Was your 2019 Black Friday campaign successful?

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The Realtime Report

APRIL 7, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+ and YouTube: Vine adds direct messaging via video (photo: Vine blog). Any social media updates that we missed? Let us know in the comments below.

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Hootsuite

JUNE 28, 2022

Social media scheduling tools are some of the most useful items in a social media manager’s toolbox, whether you work at a small startup or a multinational enterprise. They’re also an incredible resource for freelancers, entrepreneurs, and anyone else managing social media while running a small business.

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